--- title: B2B Resources | Squaredot marketing agency | Ian Blake description: What is it about B2B we love? We just love B2B tech storytelling and we have no end of marketing opinions, advice and tips for you. Browse at your leisure --- [![Squaredot-logo-navy](https://www.squaredot.agency/hs-fs/hubfs/1.%20Squaredot%20Website%202020%20-%20Assets/Squaredot-logo-navy.png?width=92&height=65&name=Squaredot-logo-navy.png)](https://www.squaredot.agency/) - [Work](https://www.squaredot.agency/our-work) - [Who We Are](https://www.squaredot.agency/who-we-are) - [What We Do](https://www.squaredot.agency/what-we-do) - [Resources](https://www.squaredot.agency/resources) - [Contact Us](https://www.squaredot.agency/contact-us) MENU - [Work](https://www.squaredot.agency/our-work) - [Who we are](https://www.squaredot.agency/who-we-are) - What we do - [All services](https://www.squaredot.agency/what-we-do) - [B2B marketing strategy](https://www.squaredot.agency/what-we-do/b2b-marketing-strategy) - [Branding](https://www.squaredot.agency/what-we-do/b2b-branding) - [Web and digital](https://www.squaredot.agency/what-we-do/b2b-websites) - [Content](https://www.squaredot.agency/what-we-do/b2b-content-marketing) - [Campaigns](https://www.squaredot.agency/what-we-do/b2b-campaigns) - [Promotion](https://www.squaredot.agency/what-we-do/b2b-promotion) - Who we help - [Irish b2b tech](https://www.squaredot.agency/scaling-b2b-technology-business) - [Multinational b2b tech](https://www.squaredot.agency/multinational-b2b-tech) - [Resources](https://www.squaredot.agency/resources) - [Contact us](https://www.squaredot.agency/contact-us) More on B2B marketing [SUBSCRIBE](https://www.squaredot.agency/resources/author/ian-blake#form_subscribe_blogList) Squaredot ![sq-logo](https://www.squaredot.agency/hubfs/Squaredot_2020_Theme/Panel%20Labels/sqOpnLogo.svg) B2B Marketing insights # B2B marketing masterclass We love B2B storytelling. And over time we’ve formed our own marketing narratives, opinions, advice and tips. We tease out what are B2B’s most effective strategies, content trends and promotions and lots more. We keep our fingers on the pulse, outreach to influencers and thought leaders, collate views, opinions and trends, debate internally, draw upon our collective experience and publish the conclusions. Feel free to nosey around. ![](https://www.squaredot.agency/hubfs/Squaredot_B2B%20Marketing_Ireland_Balance.png) [Slideshare](https://www.squaredot.agency/resources/topic/slideshare) ### [Killer B’s in B2B - Balance](https://www.squaredot.agency/resources/b2b-brand-balance) Strategy Branding Promotion Campaigns There has been a definite shift towards humanising B2B marketing and this recognition has been long overdue. Talking to your audience purely in rational, logical terms simply won’t cut through the clutter. Also, we’ve all been handcuffed to short-term lead generation KPIs for years now while we ignore the benefits of longer-term brand building.  [Read more](https://www.squaredot.agency/resources/b2b-brand-balance) ![](https://www.squaredot.agency/hubfs/SD_Website_Images_Bravery.png) [Slideshare](https://www.squaredot.agency/resources/topic/slideshare) ### [Killer B’s in B2B - Bravery](https://www.squaredot.agency/resources/b2b-bravery) Strategy Branding Promotion Campaigns It takes bravery to back creativity over logic, right-brain over left-brain thinking with long-term over short-term objectives. There is no ceiling for really big brand-building ideas. You just need an open mind and the bravery to think big and act differently. [Read more](https://www.squaredot.agency/resources/b2b-bravery) ![](https://www.squaredot.agency/hubfs/B2B%20Survey%202021/Irish-B2B-marketing-survey2021-min.gif) [Research](https://www.squaredot.agency/resources/topic/research) ### [2021 state of the nation report is here!](https://www.squaredot.agency/resources/irish-b2b-marketing-survey-2021) Strategy Branding Web & digital Campaigns Last year every industry witnessed unprecedented upheaval and disruption on a global scale. So how have Irish B2B marketers fared? What trends emerged? What happened to budgets? We had lots of questions and kept an open mind until we reviewed the results. / - [Filter by category](https://www.squaredot.agency/resources/#controls_blog) - [Filter by topic](https://www.squaredot.agency/resources?filter=topic#controls_blog) - [All](https://www.squaredot.agency/resources/#controls_blog) - [Article](https://www.squaredot.agency/resources/topic/article/#controls_blog) - [Slideshare](https://www.squaredot.agency/resources/topic/slideshare/#controls_blog) - [Research](https://www.squaredot.agency/resources/topic/research/#controls_blog) - [Ebook](https://www.squaredot.agency/resources/topic/ebook/#controls_blog) - [News](https://www.squaredot.agency/resources/topic/news/#controls_blog) - [Podcast](https://www.squaredot.agency/resources/topic/podcast/#controls_blog) - [Case Study](https://www.squaredot.agency/our-work/) [All](https://www.squaredot.agency/resources/author/*) MSP marketing Strategy MSP marketing Branding MSP marketing Branding Strategy Positioning Positioning Branding Strategy MSP marketing Strategy Positioning MSP marketing Branding Strategy Campaigns Strategy ABM Campaigns Strategy Strategy Branding Branding Promotion Strategy Branding Promotion Campaigns Branding Strategy Branding Strategy Strategy Branding Promotion Campaigns Branding Strategy Strategy Branding Web & digital Campaigns Web & digital Strategy Branding Branding Strategy Strategy Branding Content Strategy Strategy Branding Strategy Branding Promotion Campaigns Strategy Branding Campaigns Strategy Branding Strategy Strategy Branding Web & digital Campaigns [Article ](https://www.squaredot.agency/resources/topic/article) [![How to avoid the post-acquisition value leak in MSP deals](https://www.squaredot.agency/hs-fs/hubfs/Blog/How%20to%20avoid%20the%20post-acquisition%20value%20leak%20in%20MSP%20deals.jpg?width=840&height=327&name=How%20to%20avoid%20the%20post-acquisition%20value%20leak%20in%20MSP%20deals.jpg)](https://www.squaredot.agency/resources/how-to-avoid-the-post-acquisition-value-leak-in-msp-deals) MSP marketing Strategy ### [How to avoid the post-acquisition value leak in MSP deals](https://www.squaredot.agency/resources/how-to-avoid-the-post-acquisition-value-leak-in-msp-deals) The MSP industry's natural inclination is to focus on technical integration. But here's the reality: your clients don't care about your internal systems. [Read more](https://www.squaredot.agency/resources/how-to-avoid-the-post-acquisition-value-leak-in-msp-deals) [Article ](https://www.squaredot.agency/resources/topic/article) [![Why your MSP loses deals before they even begin](https://www.squaredot.agency/hs-fs/hubfs/Blog/Why%20your%20MSP%20loses%20deals%20before%20they%20even%20begin.jpg?width=840&height=327&name=Why%20your%20MSP%20loses%20deals%20before%20they%20even%20begin.jpg)](https://www.squaredot.agency/resources/why-your-msp-loses-deals-before-they-even-begin) MSP marketing Branding ### [Why your MSP loses deals before they even begin](https://www.squaredot.agency/resources/why-your-msp-loses-deals-before-they-even-begin) Acquiring new customers (43%) and revenue growth (37%) top the list of MSP concerns according to Datto's latest industry research. But by the time a prospect reaches out to your MSP, they've already decided who they'll choose. [Read more](https://www.squaredot.agency/resources/why-your-msp-loses-deals-before-they-even-begin) [Article ](https://www.squaredot.agency/resources/topic/article) [![The MSP growth secret hidden in Buffett's advertising playbook](https://www.squaredot.agency/hs-fs/hubfs/Blog/msp-growth-plateau-featured.jpg?width=840&height=327&name=msp-growth-plateau-featured.jpg)](https://www.squaredot.agency/resources/the-msp-growth-secret-hidden-in-buffetts-advertising-playbook) MSP marketing Branding ### [The MSP growth secret hidden in Buffett's advertising playbook](https://www.squaredot.agency/resources/the-msp-growth-secret-hidden-in-buffetts-advertising-playbook) Discover how MSPs can unlock sustainable growth by adopting Warren Buffett’s strategic advertising principles, focusing on brand visibility, consistency, and building emotional connections with their audience. [Read more](https://www.squaredot.agency/resources/the-msp-growth-secret-hidden-in-buffetts-advertising-playbook) [Article ](https://www.squaredot.agency/resources/topic/article) [![How dullness impacts your MSP's growth blog](https://www.squaredot.agency/hs-fs/hubfs/cost%20of%20being%20boring-burning%20money.png?width=840&height=327&name=cost%20of%20being%20boring-burning%20money.png)](https://www.squaredot.agency/resources/dullness-impacts-your-msp) Strategy Positioning ### [How dullness impacts your MSP's growth](https://www.squaredot.agency/resources/dullness-impacts-your-msp) “*Dull is expensive commercially,”* says Adam Morgan, a seasoned advertising veteran and partner at Eatbigfish. Many MSPs appear indistinguishable from one another, so what is this lack of identity actually costing you? [Read more](https://www.squaredot.agency/resources/dullness-impacts-your-msp) [Article ](https://www.squaredot.agency/resources/topic/article) [![](https://www.squaredot.agency/hs-fs/hubfs/Sea%20of%20sameness.png?width=840&height=327&name=Sea%20of%20sameness.png)](https://www.squaredot.agency/resources/standing-out-in-a-sea-of-sameness-unlocking-growth-for-msps) Positioning Branding ### [Standing out in a sea of sameness: unlocking growth for MSPs](https://www.squaredot.agency/resources/standing-out-in-a-sea-of-sameness-unlocking-growth-for-msps) Many MSPs find themselves caught in a frustrating cycle of uniformity. And the effort to differentiate from the competition can feel like an uphill battle. So how can you stand out in the sea of sameness? [Read more](https://www.squaredot.agency/resources/standing-out-in-a-sea-of-sameness-unlocking-growth-for-msps) [Article ](https://www.squaredot.agency/resources/topic/article) [![](https://www.squaredot.agency/hs-fs/hubfs/Strategy%20over%20tactics.png?width=840&height=327&name=Strategy%20over%20tactics.png)](https://www.squaredot.agency/resources/why-msps-thrive-with-strategy-over-tactics) Strategy MSP marketing ### [Why MSPs thrive with strategy over tactics](https://www.squaredot.agency/resources/why-msps-thrive-with-strategy-over-tactics) Why MSPs thrive with strategy over tactics.  Let's delve into why MSPs should prioritize strategy over tactics, and the immense opportunities this shift can unlock. [Read more](https://www.squaredot.agency/resources/why-msps-thrive-with-strategy-over-tactics) [Podcast ](https://www.squaredot.agency/resources/topic/podcast) [![B2B marketing for managed service providers (MSPs)](https://www.squaredot.agency/hs-fs/hubfs/ultimate-MSP-marketing-strategy.png?width=840&height=327&name=ultimate-MSP-marketing-strategy.png)](https://www.squaredot.agency/resources/the-ultimate-msp-marketing-strategy) Strategy Positioning MSP marketing ### [The ultimate MSP marketing strategy](https://www.squaredot.agency/resources/the-ultimate-msp-marketing-strategy) Listen to our strategy lead, Martin Bailie, discuss the challenges for MSPs, how to win your respective market, differentiation, positioning and go-to-market strategies…and how you can succeed as an MSP in today’s market. [Read more](https://www.squaredot.agency/resources/the-ultimate-msp-marketing-strategy) [Article ](https://www.squaredot.agency/resources/topic/article) [![Why brand building is critical for B2B technology companies | Squaredot](https://www.squaredot.agency/hs-fs/hubfs/Blog/why-brand-building-is-critical-for-b2b-technology-companies-min.png?width=840&height=327&name=why-brand-building-is-critical-for-b2b-technology-companies-min.png)](https://www.squaredot.agency/resources/why-brand-building-is-critical-for-b2b-technology-companies) Strategy Branding ### [Why brand building is critical for B2B technology companies](https://www.squaredot.agency/resources/why-brand-building-is-critical-for-b2b-technology-companies) Content marketing/lead generation/inbound marketing/activation - whatever you want to call it - works better when you have already established a strong brand. When you have a strong brand you have built trust in your market so layering lead generation campaigns on top of a strong brand has a better chance of success. [Read more](https://www.squaredot.agency/resources/why-brand-building-is-critical-for-b2b-technology-companies) [Article ](https://www.squaredot.agency/resources/topic/article) [![What B2B brands could learn from Ferrari | Squaredot](https://www.squaredot.agency/hs-fs/hubfs/Blog/what-b2b-brands-could-learn-from-ferrari-min.png?width=840&height=327&name=what-b2b-brands-could-learn-from-ferrari-min.png)](https://www.squaredot.agency/resources/what-b2b-brands-could-learn-from-ferrari) Branding Strategy ### [What B2B brands could learn from Ferrari](https://www.squaredot.agency/resources/what-b2b-brands-could-learn-from-ferrari) Ferrari has recently been announced as the most valuable brand in the world for the second time by Brand Finance. And it got me thinking about what B2B marketers could learn from this Italian luxury sports car [Read more](https://www.squaredot.agency/resources/what-b2b-brands-could-learn-from-ferrari) [Article ](https://www.squaredot.agency/resources/topic/article) [![](https://www.squaredot.agency/hs-fs/hubfs/jaredd-craig-HH4WBGNyltc-unsplash_1558x534.jpg?width=840&height=327&name=jaredd-craig-HH4WBGNyltc-unsplash_1558x534.jpg)](https://www.squaredot.agency/resources/b2b-marketing-gets-ivy-league-accreditation) Strategy ### [B2B marketing gets Ivy League accreditation](https://www.squaredot.agency/resources/b2b-marketing-gets-ivy-league-accreditation) As kids, I doubt many of us ever wanted to grow up as B2B marketers. For a start, it never had the cool street cred of consumer marketing and secondly, there just weren’t many marketing courses and college modules dedicated to B2B. [Read more](https://www.squaredot.agency/resources/b2b-marketing-gets-ivy-league-accreditation) [Article ](https://www.squaredot.agency/resources/topic/article) [![](https://www.squaredot.agency/hs-fs/hubfs/Catalyst_logo_v2.jpg?width=840&height=327&name=Catalyst_logo_v2.jpg)](https://www.squaredot.agency/resources/catalyst-magazine-b2b-brand-positioning) Strategy Branding ### [B2B branding: state your position](https://www.squaredot.agency/resources/catalyst-magazine-b2b-brand-positioning) Squaredot was very proud to feature recently in the acclaimed Catalyst magazine. In the article we go deep on why your strategic positioning is critical for B2B brand growth.  [Read more](https://www.squaredot.agency/resources/catalyst-magazine-b2b-brand-positioning) [Slideshare ](https://www.squaredot.agency/resources/topic/slideshare) [![B2B brand building | Squaredot marketing agency - Brand](https://www.squaredot.agency/hs-fs/hubfs/SD_Website_Image_Brand.png?width=840&height=327&name=SD_Website_Image_Brand.png)](https://www.squaredot.agency/resources/b2b-brand-fame) Strategy Branding Promotion Campaigns ### [Killer B’s in B2B - Brand](https://www.squaredot.agency/resources/b2b-brand-fame) On the contrary to the general belief, we think that there has never been a better time to inject imagination and creativity into your B2B brand building storytelling and seek fame. [Read more](https://www.squaredot.agency/resources/b2b-brand-fame) [Ebook ](https://www.squaredot.agency/resources/topic/ebook) [![B2B Positioning | Marketing strategy | Squaredot](https://www.squaredot.agency/hs-fs/hubfs/Downloadables/Brand-positioning-ebook_squaredot.png?width=840&height=327&name=Brand-positioning-ebook_squaredot.png)](https://www.squaredot.agency/resources/b2b-brand-positioning-ebook) Strategy Branding Campaigns ### [Brand positioning: the lesser known B2B superpower](https://www.squaredot.agency/resources/b2b-brand-positioning-ebook) In this eBook, we’ll show you just how much positioning matters, why it’s so difficult to grow without it, how to plan your positioning strategy and why it’s never too late to start. [Read more](https://www.squaredot.agency/resources/b2b-brand-positioning-ebook) [Article ](https://www.squaredot.agency/resources/topic/article) [![B2B in lockdown #1: Should you be marketing at all?](https://www.squaredot.agency/hs-fs/hubfs/Blog/b2b-in-lockdown-1-should-you-be-marketing-at-all.png?width=840&height=327&name=b2b-in-lockdown-1-should-you-be-marketing-at-all.png)](https://www.squaredot.agency/resources/b2b-in-lockdown-1-should-you-be-marketing-at-all) Strategy ### [B2B in lockdown #1: Should you be marketing at all?](https://www.squaredot.agency/resources/b2b-in-lockdown-1-should-you-be-marketing-at-all) One day, it was business as usual, the next day, an existential threat started banging at our doorstep. For many B2B tech companies, you may have no reason to pivot your offering. But you will need to be sensitive in your messaging. [Read more](https://www.squaredot.agency/resources/b2b-in-lockdown-1-should-you-be-marketing-at-all) [Article ](https://www.squaredot.agency/resources/topic/article) [![There are no downsides to B2B brand fame](https://www.squaredot.agency/hs-fs/hubfs/Blog/there-are-no-downsides-to-b2b-brand-fame.png?width=840&height=327&name=there-are-no-downsides-to-b2b-brand-fame.png)](https://www.squaredot.agency/resources/there-are-no-downsides-to-b2b-brand-fame) Branding Strategy ### [There are no downsides to B2B brand fame](https://www.squaredot.agency/resources/there-are-no-downsides-to-b2b-brand-fame) What does a cold and wet morning, nearly 80 of Ireland’s top B2B marketers and a panel of esteemed business leaders make? In one word (or hashtag) the answer is #GreatB2BMarketing [Read more](https://www.squaredot.agency/resources/there-are-no-downsides-to-b2b-brand-fame) ### Can't get enough? Subscribe to our blog to scratch that itch ## [Brand positioning: the lesser known B2B superpower](https://www.squaredot.agency/resources/b2b-brand-positioning-ebook) Brand positioning Marketing strategy Discover why brand positioning could be your B2B tech brand’s superpower that helps you stand out and get noticed. [Learn more in our ebook](https://www.squaredot.agency/resources/b2b-brand-positioning-ebook) ![](https://www.squaredot.agency/hubfs/blog-img-bottom.png) ## Let´s get famous & grow together [Follow us on LinkedIn](https://www.linkedin.com/company/squaredot-agency/) [Follow us on Twitter](https://twitter.com/squaredotagency) [Follow us on Facebook](https://www.facebook.com/squaredotagency/) [Follow us on Instagram](https://www.instagram.com/squaredot.agency/) [Follow us on Youtube](https://www.youtube.com/@Squaredotagency) You want boardrooms talking about your B2B brand, right? So get in touch, our story is telling yours. 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