--- title: B2B website design and development | Squaredot marketing agency description: Custom built B2B website design and development is where art meets engineering. Look and feel, intuitive UX, responsive builds....read all about it. --- [![Squaredot-logo-navy](https://www.squaredot.agency/hs-fs/hubfs/1.%20Squaredot%20Website%202020%20-%20Assets/Squaredot-logo-navy.png?width=92&height=65&name=Squaredot-logo-navy.png)](https://www.squaredot.agency/) - [Work](https://www.squaredot.agency/our-work) - [Who We Are](https://www.squaredot.agency/who-we-are) - [What We Do](https://www.squaredot.agency/what-we-do) - [Resources](https://www.squaredot.agency/resources) - [Contact Us](https://www.squaredot.agency/contact-us) MENU - [Work](https://www.squaredot.agency/our-work) - [Who we are](https://www.squaredot.agency/who-we-are) - What we do - [All services](https://www.squaredot.agency/what-we-do) - [B2B marketing strategy](https://www.squaredot.agency/what-we-do/b2b-marketing-strategy) - [Branding](https://www.squaredot.agency/what-we-do/b2b-branding) - [Web and digital](https://www.squaredot.agency/what-we-do/b2b-websites) - [Content](https://www.squaredot.agency/what-we-do/b2b-content-marketing) - [Campaigns](https://www.squaredot.agency/what-we-do/b2b-campaigns) - [Promotion](https://www.squaredot.agency/what-we-do/b2b-promotion) - Who we help - [Irish b2b tech](https://www.squaredot.agency/scaling-b2b-technology-business) - [Multinational b2b tech](https://www.squaredot.agency/multinational-b2b-tech) - [Resources](https://www.squaredot.agency/resources) - [Contact us](https://www.squaredot.agency/contact-us) More on B2B marketing Let's get famous together Squaredot ![sq-logo](https://www.squaredot.agency/hubfs/Squaredot_2020_Theme/Panel%20Labels/sqOpnLogo.svg) B2B websites & digital Squaredot ![sq-logo](https://www.squaredot.agency/hubfs/Squaredot_2020_Theme/Panel%20Labels/sqOpnLogo.svg) Time for change Squaredot ![sq-logo](https://www.squaredot.agency/hubfs/Squaredot_2020_Theme/Panel%20Labels/sqOpnLogo.svg) Our process Squaredot ![sq-logo](https://www.squaredot.agency/hubfs/Squaredot_2020_Theme/Panel%20Labels/sqOpnLogo.svg) Our latest work Squaredot ![sq-logo](https://www.squaredot.agency/hubfs/Squaredot_2020_Theme/Panel%20Labels/sqOpnLogo.svg) Why us Squaredot ![sq-logo](https://www.squaredot.agency/hubfs/Squaredot_2020_Theme/Panel%20Labels/sqOpnLogo.svg) B2B digital insights # B2B websites & digital With [up to 70% of the buyer’s journey complete before a B2B buyer even initiates first contact](https://www.pardot.com/buyer-journey/), you should consider your website as your single most important marketing and sales asset. It’s obvious really, but if your website doesn’t look, feel, or live up to who you are, what you stand for, and where you want to get, then all the marketing in the world could fall flat on your homepage doorstep. Give your brand a great online presence ## Transforming your digital presence  ### Here are the red flags saying you might need a new website: - Your website doesn’t support your business growth plans and ambitions - Your website does not do your brand justice, nor reflect its personality or vision - You’re not getting any conversions on your website - Leads you get through your website are of poor quality - You are struggling to engage in a meaningful way with your target audience in the digital world - You don’t stand out in the crowded online space in your sector - Your brand has an uninspired and unremarkable social media presence ### What does this look like in practice? To do justice to your brand online and give your marketing efforts a powerful digital platform, you should never compromise on clear brand positioning, cut through messaging, thoroughly planned UX with well defined user journeys, a visually powerful and engaging UI, thought leadership content, and an air of authority and confidence in every detail. That’s our holy grail that we strive for in each website design project we work on with our clients. Here’s how we deliver it. One size doesn’t fit all. We believe that every business and every brand is unique. And if a website is where a brand comes alive online, then there is no one size that fits all and no website template that fits all. A great B2B tech website communicates a voice of authority, and engages with your target customer in an intuitive and user friendly manner.  We craft the whole website experience to the last little detail from scratch - every user flow, every page, every form and CTA defined, structured, designed and built to clarify and amplify what your brand stands for, and the value this brings to your customers. [![cta button](https://no-cache.hubspot.com/cta/default/390157/b7714b69-61fa-43ef-8c2d-a6118c1de2a6.png)](https://cta-redirect.hubspot.com/cta/redirect/390157/b7714b69-61fa-43ef-8c2d-a6118c1de2a6) UX matters. Because conversions matter. Great B2B websites deliver results. You get your target customer to do what you want them to do - emailing or calling you, downloading a piece of content, or learning more about your brand and its benefits. Or any other sizzle you want to sell. It takes some of the load off your sales team or shortens the sales cycle. Great B2B websites do this in a way that feels completely intuitive to the user. [Millennials](https://www.themarketingblender.com/statistics-boost-sales/) are the single largest demographic of B2B technology buyers today and they are digital natives with high UX and UI expectations. Ours are higher. [![cta button](https://no-cache.hubspot.com/cta/default/390157/b7714b69-61fa-43ef-8c2d-a6118c1de2a6.png)](https://cta-redirect.hubspot.com/cta/redirect/390157/b7714b69-61fa-43ef-8c2d-a6118c1de2a6) What you say and how you say it matters. Great B2B websites are built on 3 pillars of equal importance - visually powerful design, intuitive UX and impactful onbrand messaging. Your website should not only look like you but talk like you too. The most successful brands care deeply about delivering the same experience to their customers at every touchpoint - from their website and social media channels to the sales process or marketing emails.  All singing off the same brand hymnsheet, and to the same brand tone. That’s how we write your web content. And everything fully SEO optimised to make sure your new website is all set up for the search bots and their algorithms.  [![cta button](https://no-cache.hubspot.com/cta/default/390157/b7714b69-61fa-43ef-8c2d-a6118c1de2a6.png)](https://cta-redirect.hubspot.com/cta/redirect/390157/b7714b69-61fa-43ef-8c2d-a6118c1de2a6) Same great experience anywhere & everywhere Mobile-first or desktop-first websites don’t cut it anymore for B2B tech businesses. They haven’t for a while. Good websites need to look great anywhere & everywhere. Your B2B customers check you out in their offices as much as on their lunch break or commute home. We design and develop fully responsive websites and we make sure that the bespoke design looks great and works seamlessly on all platforms. [![cta button](https://no-cache.hubspot.com/cta/default/390157/b7714b69-61fa-43ef-8c2d-a6118c1de2a6.png)](https://cta-redirect.hubspot.com/cta/redirect/390157/b7714b69-61fa-43ef-8c2d-a6118c1de2a6) Intuitive CMS setup that makes your website easy to manage We hear it all the time from the new or prospective clients - how hard it is to manage content on their website. For us, making sure our clients can manage their website content easily, is as important as protecting new website’s look & feel when it’s updated. Whether you’re on Hubspot or Wordpress, we make it easy for you to manage and add to your existing content, without having the need to call upon a developer (apart from the exceptions where we push the boundaries on a bespoke tweak). [![cta button](https://no-cache.hubspot.com/cta/default/390157/b7714b69-61fa-43ef-8c2d-a6118c1de2a6.png)](https://cta-redirect.hubspot.com/cta/redirect/390157/b7714b69-61fa-43ef-8c2d-a6118c1de2a6) / Bespoke design Great UX Cut-through content Responsive Custom-built ## A proven process that delivers 1/6 Discovery It all starts at our discovery and stakeholder workshop sessions where we get to understand the people behind the brand, what the brand stands for and your vision of the future. We aim to clarify your positioning in the market, confirm the objectives, technical requirements and project schedule to make sure we share the same goals and expectations. 2/6 Strategy After analysing all the information gathered in the discovery phase, we deep dive into further research of online industry standards, industry content trends and relevant best practice UI & UX trends. The purpose is to define the new website sitemap, content architecture, navigation, user flows and art direction. 3/6 Design Based on the art direction, user flows and architecture defined in the strategy phase, we will design an exciting look & feel that’s distinctly ‘you’. We ensure your brand identity always shines through, and crucially that the eye is drawn to all the important bits.  We explain our thinking, decisions and suggestions and based on your feedback, together we create your new online brand platform. 4/6 Content In this phase we create all the content needed for the new site in line with your brand tone of voice. The copy is fully optimised following best practice for on-page keyword optimisation. Having created the new website, we are fully in tune with what’s needed from the content perspective and we write all content to fit the designs, elevating and amplifying the brand’s authority throughout. We research and identify high value keywords, often creating content clusters and pillar pages designed and written to rank high for the chosen keywords. 5/6 Build This is the techie phase when we code all the page designs into pixel-perfect and fully responsive HTML and integrate with either Hubspot or Wordpress as the Content Management System. We make sure the CMS is set up in an easy-to-follow intuitive fashion that will make it easy for you going forward to update and add new content as needed. 6/6 Launch This is the best bit! It’s when all the hard work comes together and is brought to live. We review, test and snag the website extensively in the test environment, and import all the content, set up all the pages, create all SEO friendly URLs and all necessary content links. We iron out the last few creases based on your feedback and once we are all fully happy with it, we launch the site (and brace ourselves for the flood of new traffic!)   Strategy Discovery Design Strategy Content Design  Build Content Launch Build   / ## Our latest website design work 01 / 09 OtterBox Building B2B fame for OtterBox in Europe [View project](https://www.squaredot.agency/our-work/otterbox)   02 / 09 Codec Transforming Codec's brand to look, sound and feel like the leading MSP that they are - with new brand positioning, visual identity, website & marketing strategy. [View project](https://www.squaredot.agency/our-work/codec) 03 / 09 Inpute Repositioning Inpute as the innovative market leader that they are, in strategic intelligent automation. [View project](https://www.squaredot.agency/our-work/inpute) 04 / 09 Triangle By elevating the brand and how it shows up in the market to reflect the quality of its service offerings, we provided Triangle a framework for continued business growth. [View project](https://www.squaredot.agency/our-work/triangle) 05 / 09 Client Solutions Unifying the 5 Practices of an enterprise technology partner into one coherent brand [View project](https://www.squaredot.agency/our-work/client-solutions) 06 / 09 ETU Transforming a B2B enterprise technology brand and making behavioural learning famous across corporate America. [View project](https://www.squaredot.agency/our-work/etu) 07 / 09 Arkphire Making a fast growing IT brand famous in all the right circles from Silicon Valley to Dublin’s Silicon Docks. [View project](https://www.squaredot.agency/our-work/arkphire) 08 / 09 Travelport Generating buckets of leads and sales opportunities for a global travel brand through an immersive, multimedia, thought leadership campaign [View project](https://www.squaredot.agency/our-work/travelport-digital) 09 / 09 Intact Software Rising up Google’s search results through clever SEO strategy and implementation while competing against the likes of Salesforce & SAP on a budget [View project](https://www.squaredot.agency/our-work/intact-software) “Squaredot's B2B expertise is so valuable to us. We get consumed by the brand internally and think we're making sense - but it's great to have an outsider's perspective, challenging whether messages and approaches really are clear and meaningful to our customers and prospects. Squaredot got excellent input from purchasers, it really helped us to understand the pain points, which they built into a strong strategy for us.” Grace Whooley Brand & B2B Marketing Manager, OtterBox “We enjoyed working with the team from Squaredot, they came to understand our business quickly and started adding value soon after. They showed a deep level of expertise and commercial acumen.” Ronan Stafford CEO, Codec “Before \[our brand transformation\] there was inconsistent messaging being used. We now have clarity across the management team about what we’re good at and our key differentiators.” Morgan McElligott Executive Director, Inpute “We do a lot of modern technology projects, but we also do a lot of what we refer to as “legacy” infrastructure transformation. A lot of infrastructure companies are either very conceptual, or very nuts and bolts, bridging this gap is what we do best. Thanks to Squaredot’s invaluable work, we now understand the value of this unique market position—and, more importantly, how to communicate this value to our clients.” Miriam Byrne Operations Director, Triangle “Squaredot delivered so much more than a brand slogan and a great website. They got under the hood of our organisation to help identify, clarify and celebrate our strengths as a predominant Irish tech partner to the country's largest companies. Their deep domain expertise in B2B tech branding and marketing meant they not only understood the business but also the challenges, the opportunities, the trends and most importantly the B2B buyer.” Brian McPartlin Head of Marketing, Client Solutions “I was absolutely thrilled with the new website and brand positioning that Squaredot delivered. I truly feel like this is going to change the game for ETU and bring us to the next level. We’re already making inroads into corporate America as we now have the marketing foundation and strategy in place that’s primed for growth. We simply could not have done this without Squaredot” East Apthorp Head of Marketing, ETU “Squaredot took our senior leadership team on a journey of self discovery as we honed in on our brand positioning, marketing strategy, identity and place in the market. The resulting rebrand work, new website, creative, positioning and content assets are enabling us to realise our vision for the company which is to create a global brand that will resonate with our target personas. Our brand awareness has grown exponentially and we are generating Marketing Qualified Leads (MQL’s) that are a marketers nirvana.” Aisling Bolger Head of Marketing, Arkphire “We wanted a brand building campaign that would put us on the map, give the brand a warm personality, and get people talking about us. This campaign has achieved this and more. We have had an increase in conversations from events, people are asking us more educated questions, they are warmer leads! We have already doubled our overall traffic and tripled our returning visitors to the site.” Sinead Geraghty Marketing Director, Origina “We’ve been working with Squaredot for a number of years and we work very much as a partnership. They understand our business, B2B marketing and the inbound methodology. Squaredot worked hand in hand with us to create and deliver this end to end campaign, including the digital hub, eBooks, research and related content that delivered exceptional results for our business” Aisling White Head of Marketing, Travelport Digital “Squaredot helped raise our profile in the market. With a limited total addressable market we had to make a splash with our content to help us establish the reputation of an industry thought-leader. We always felt in safe hands dealing with Squaredot and the results speak for themselves - we’ve even created an audience in New York that we’ve never had before, and that’s big.” Darren Ryan CEO, Deanta Global / ## Why are we the only B2B tech agency you need to speak to? We could wax lyrical about our understanding of the nuances of the industry and the competitive landscape. Or tell you how we cover every base from discovery sessions to winning accounts. Or we could point out the case studies success stories, the awards we’ve won, and the relationships we’ve built with our clients over the years supported by testimonials. It all points in the same direction - we help B2B tech brands get famous. [![cta button](https://no-cache.hubspot.com/cta/default/390157/9daf45ce-75f3-4616-ac6d-1b34a578ceeb.png)](https://cta-redirect.hubspot.com/cta/redirect/390157/9daf45ce-75f3-4616-ac6d-1b34a578ceeb) ## Marketing insights to help you grow your B2B brand [Slideshare](https://www.squaredot.agency/resources/topic/slideshare) ![](https://www.squaredot.agency/hubfs/Squaredot_B2B%20Marketing_Ireland_Balance.png) ### [Killer B’s in B2B - Balance](https://www.squaredot.agency/resources/b2b-brand-balance) There has been a definite shift towards humanising B2B marketing and this recognition has been long overdue. Talking to your audience purely in rational, logical terms simply won’t cut through the clutter. Also, we’ve all been handcuffed to short-term lead generation KPIs for years now while we ignore the benefits of longer-term brand building.  [Get all the results](https://www.squaredot.agency/resources/b2b-brand-balance) [Article](https://www.squaredot.agency/resources/topic/article) ![How to avoid the post-acquisition value leak in MSP deals](https://www.squaredot.agency/hubfs/Blog/How%20to%20avoid%20the%20post-acquisition%20value%20leak%20in%20MSP%20deals.jpg) MSP marketing Strategy ### [How to avoid the post-acquisition value leak in MSP deals](https://www.squaredot.agency/resources/how-to-avoid-the-post-acquisition-value-leak-in-msp-deals) The MSP industry's natural inclination is to focus on technical integration. But here's the reality: your clients don't care about your internal systems. [Read full article](https://www.squaredot.agency/resources/how-to-avoid-the-post-acquisition-value-leak-in-msp-deals) [Article](https://www.squaredot.agency/resources/topic/article) ![Why your MSP loses deals before they even begin](https://www.squaredot.agency/hubfs/Blog/Why%20your%20MSP%20loses%20deals%20before%20they%20even%20begin.jpg) MSP marketing Branding ### [Why your MSP loses deals before they even begin](https://www.squaredot.agency/resources/why-your-msp-loses-deals-before-they-even-begin) Acquiring new customers (43%) and revenue growth (37%) top the list of MSP concerns according to Datto's latest industry research. But by the time a prospect reaches out to your MSP, they've already decided who they'll choose. [Read full article](https://www.squaredot.agency/resources/why-your-msp-loses-deals-before-they-even-begin) [Article](https://www.squaredot.agency/resources/topic/article) ![The MSP growth secret hidden in Buffett's advertising playbook](https://www.squaredot.agency/hubfs/Blog/msp-growth-plateau-featured.jpg) MSP marketing Branding ### [The MSP growth secret hidden in Buffett's advertising playbook](https://www.squaredot.agency/resources/the-msp-growth-secret-hidden-in-buffetts-advertising-playbook) Discover how MSPs can unlock sustainable growth by adopting Warren Buffett’s strategic advertising principles, focusing on brand visibility, consistency, and building emotional connections with their audience. [Read full article](https://www.squaredot.agency/resources/the-msp-growth-secret-hidden-in-buffetts-advertising-playbook) [Article](https://www.squaredot.agency/resources/topic/article) ![How dullness impacts your MSP's growth blog](https://www.squaredot.agency/hubfs/cost%20of%20being%20boring-burning%20money.png) Strategy Positioning ### [How dullness impacts your MSP's growth](https://www.squaredot.agency/resources/dullness-impacts-your-msp) “*Dull is expensive commercially,”* says Adam Morgan, a seasoned advertising veteran and partner at Eatbigfish. Many MSPs appear indistinguishable from one another, so what is this lack of identity actually costing you? [Read full article](https://www.squaredot.agency/resources/dullness-impacts-your-msp) [Article](https://www.squaredot.agency/resources/topic/article) ![](https://www.squaredot.agency/hubfs/Sea%20of%20sameness.png) Positioning Branding ### [Standing out in a sea of sameness: unlocking growth for MSPs](https://www.squaredot.agency/resources/standing-out-in-a-sea-of-sameness-unlocking-growth-for-msps) Many MSPs find themselves caught in a frustrating cycle of uniformity. And the effort to differentiate from the competition can feel like an uphill battle. So how can you stand out in the sea of sameness? [Read full article](https://www.squaredot.agency/resources/standing-out-in-a-sea-of-sameness-unlocking-growth-for-msps) [Article](https://www.squaredot.agency/resources/topic/article) ![](https://www.squaredot.agency/hubfs/Strategy%20over%20tactics.png) Strategy MSP marketing ### [Why MSPs thrive with strategy over tactics](https://www.squaredot.agency/resources/why-msps-thrive-with-strategy-over-tactics) Why MSPs thrive with strategy over tactics.  Let's delve into why MSPs should prioritize strategy over tactics, and the immense opportunities this shift can unlock. [Read full article](https://www.squaredot.agency/resources/why-msps-thrive-with-strategy-over-tactics) [Podcast](https://www.squaredot.agency/resources/topic/podcast) ![B2B marketing for managed service providers (MSPs)](https://www.squaredot.agency/hubfs/ultimate-MSP-marketing-strategy.png) Strategy Positioning MSP marketing ### [The ultimate MSP marketing strategy](https://www.squaredot.agency/resources/the-ultimate-msp-marketing-strategy) Listen to our strategy lead, Martin Bailie, discuss the challenges for MSPs, how to win your respective market, differentiation, positioning and go-to-market strategies…and how you can succeed as an MSP in today’s market. [Read full article](https://www.squaredot.agency/resources/the-ultimate-msp-marketing-strategy) [Article](https://www.squaredot.agency/resources/topic/article) ![What's left for humans after AI in B2B marketing?](https://www.squaredot.agency/hubfs/Blog%20Images/Whats%20left%20for%20humans%20after%20AI%20in%20B2B%20marketing-min.jpg) Branding Strategy Campaigns ### [What's left for humans after AI in B2B marketing?](https://www.squaredot.agency/resources/whats-left-for-humans-after-ai-in-b2b-marketing) Are B2B marketers really going to lose their jobs with the emergence of AI? We can't help but ask if all that remains for us humans in the marketing world are mundane tasks and crunching numbers. Read on to find out how exactly you can compete with automation’s increasing presence. [Read full article](https://www.squaredot.agency/resources/whats-left-for-humans-after-ai-in-b2b-marketing) ## Other chapters in B2B brand growth storytelling - [Strategy](https://www.squaredot.agency/what-we-do/b2b-marketing-strategy) - [Branding](https://www.squaredot.agency/what-we-do/b2b-branding) - [Content](https://www.squaredot.agency/what-we-do/b2b-content-marketing) - [Campaigns](https://www.squaredot.agency/what-we-do/b2b-campaigns) - [Promotion](https://www.squaredot.agency/what-we-do/b2b-promotion) what we do ## Let´s get famous & grow together [Follow us on LinkedIn](https://www.linkedin.com/company/squaredot-agency/) [Follow us on Twitter](https://twitter.com/squaredotagency) [Follow us on Facebook](https://www.facebook.com/squaredotagency/) [Follow us on Instagram](https://www.instagram.com/squaredot.agency/) [Follow us on Youtube](https://www.youtube.com/@Squaredotagency) You want boardrooms talking about your B2B brand, right? So get in touch, our story is telling yours. [![cta button](https://no-cache.hubspot.com/cta/default/390157/932b94a5-d91c-4e71-a58b-718559909d54.png)](https://cta-redirect.hubspot.com/cta/redirect/390157/932b94a5-d91c-4e71-a58b-718559909d54) All rights reserved © Squaredot ![Component 16 – 9](https://www.squaredot.agency/hubfs/Squaredots_2020_Theme/images/Component%2016%20%E2%80%93%209.svg) [Privacy & data policy](https://www.squaredot.agency/privacy-policy) ![](https://px.ads.linkedin.com/collect/?pid=19910&fmt=gif) ```json { "@context" : "https://schema.org", "@type" : "VideoObject", "contentUrl" : "https://390157.fs1.hubspotusercontent-na1.net/hubfs/390157/Videos/Codec-opening-panel-video.mp4", "dateModified" : "2025-10-17T10:17:31.531Z", "duration" : "PT20.934S", "height" : 1080, "name" : "Codec-opening-panel-video", "thumbnailUrl" : "https://390157.fs1.hubspotusercontent-na1.net/hubfs/390157/Videos/Codec-opening-panel-video.mp4/medium.jpg?t=1760696251531", "uploadDate" : "2023-07-27T11:23:00Z", "width" : 1920 } ```