We’re an optimistic bunch of B2B tech marketing and advertising obsessives who feel incredibly proud to serve this sector. With strategic, creative, brand, design and web backgrounds from both agency and client side, we value our differences and unite under the banner of making our clients’ brands famous.
You, and all your B2B tech peers, are helping grease the wheels and stoke the fires of the global economic recovery. We have B2B tech to thank for helping to open up remote working, collaboration, efficiencies at scale and industry for all. This makes us feel incredibly proud and fuels our passion for this sector. It’s not practical to thank you in person for playing your part, so we put this video together instead.
The fast track to brand fame and market share growth requires a mix of long term brand building with short term lead generation strategies to help raise your brand’s profile and convert opportunities. To do that, we dip into our collective experiences and shared values.
The bigger and bolder the better. It’s easier to reign big ideas than plug gaps in small ones. Every client has very specific and unique challenges, so we approach every project with enthusiasm, excitement and a big, blank, open canvas of limitless possibilities.
We’re courteous, not blunt, but we do tell it as it is. It helps to achieve better work and push marketing boundaries together. But our honesty principle goes beyond telling the truth and project updates, it also reflects our honesty of effort and intention. Good people, great work, amazing results. (Honestly!)
We set a high bar of standards in everything we do, right down to the little details. We dig deep on details in our research and scheduling, and even in the execution of aesthetic designs or copy quirks, as it’s often the little details that have the biggest impact. Excellence for us is a mindset and keeps us on our toes no matter what the task. The output must always be something to be proud of, and we always strive to raise the bar.
Growth is a mindset as much as a roadmap. We attract ambitious B2B tech brands because we share the same ambition and practise what we preach. The only way for us to grow is by helping you grow. This keeps us focused.
We each bring a different perspective, background and expertise to the table and that’s what magnifies our collective impact. In the remote working era we’re in, teamwork plays as big a role as ever in Squaredot. We keep it simple, every voice is heard and the best ideas win.
We strike a balanced approach. We have agency and client backgrounds, B2B and B2C. We play to our strengths and value our differences and engage both the left and right brain hemispheres, where rational planning meets emotional connections.
(We’re a B2B marketing agency only, so sorry, Carlsberg & Coca Cola, we'd be flattered but you're not the right fit for us)
We're an easy going, professional bunch who take great pride in our work. We all have decades of experience and have been around the B2B tech block so to speak. It also helps us to see the bigger picture having been on both sides of the client/agency boardroom tables.
Ian is the Founder and Managing Director of Squaredot. Prior to setting up Squaredot Ian ran B2B marketing in Three. In fact while at Three he noticed a gap in the Irish market for a specialist B2B tech agency, and so Squaredot was born. Throughout his years in B2B marketing, Ian has developed a strong belief that B2B tech companies grow faster when they’re famous, for the right reasons in the right circles. Ian’s advice to achieve this is balancing long term brand building with short term tactical lead generation.
Slovak native Brona has over 15 years experience in marketing, brand management, web design and running business operations in Ireland. Prior to joining the Squaredot team, she ran the operations in an award-winning web-design agency Artizan and in SiSú, a successful indigenous Irish food-industry brand she helped to build from scratch. No stranger to awards (multiple Spiders, Web Awards & Awwwards winner to name a few), Brona works as Operations & Client Director at Squaredot and leads the digital team delivering all things web for our clients.
At Squaredot, we help B2B tech brands get famous in all the right circles, for all the right reasons. Beautiful design aesthetics, visual tone and clever concepts are some of those reasons and that’s where you can make your mark. We believe in creativity and in challenging the blinkered view that B2B marketing is boring and where fun goes to die. (Fun is alive, kicking and occasionally screaming in SQ HQ) Sounds like something you'd like to be part of? Apply for one of the roles below or send us a note with the link to your portfolio at firstname.lastname@example.org.
We were well prepared for today’s world, as we have always believed in remote working and freelance collaborations. This keeps us nimble, on our toes, and leads to great work, fresh perspectives and long term partnerships. So regardless of wherever you are, if you’re a talented designer, animator, writer, developer, or any digital creative, drop us an email and include a link to your portfolio. Joining the dots has never been more email@example.com