The forgotten B’s in B2B - Brand fame
On the contrary to the general belief, we think that there has never been a better time to inject imagination and creativity into your B2B brand building storytelling and seek fame.
Squaredot
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Squaredot
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Squaredot
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Squaredot
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Squaredot
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Squaredot
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“We’ve been working with Squaredot for a number of years and we work very much as a partnership. They understand our business, B2B marketing and the inbound methodology. Squaredot worked hand in hand with us to create and deliver this end to end campaign, including the digital hub, eBooks, research and related content that delivered exceptional results for our business”
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B2B in lockdown #3: Where to redirect B2B marketing budgets?
Do brand guardians have the same consideration, planning and presentation for their brands’ digital homes? If an unexpected visitor shows up on your website homepage, how will they be greeted?
B2B in lockdown #2 - Stay safe and keep carrying on
It feels petty discussing economics at a time when Covid 19 is indiscriminately rampaging through society. But we’re just a marketing agency, not front line heroes or scientists, so we’ll stick to what we know.
B2B in lockdown #1: Should you be marketing at all?
One day, it was business as usual, the next day, an existential threat started banging at our doorstep. For many B2B tech companies, you may have no reason to pivot your offering. But you will need to be sensitive in your messaging.
What B2B brands could learn from Ferrari
Ferrari has recently been announced as the most valuable brand in the world for the second time by Brand Finance. And it got me thinking about what B2B marketers could learn from this Italian luxury sports car
There are no downsides to B2B brand fame
What does a cold and wet morning, nearly 80 of Ireland’s top B2B marketers and a panel of esteemed business leaders make? In one word (or hashtag) the answer is #GreatB2BMarketing
Growth is easy ......... right?
What do you get if you combine a room full of dynamic SaaS professionals, pizza, drinks and some excellent presentations on growth? The launch of SaaStock Local of course!
Learnings from some B2B greats
I attended B2B Ignite in London yesterday (“the world biggest B2B marketing learning and networking event” - their words) and there is a definite shift towards creativity, storytelling and being brave in B2B marketing.
Why brand building is critical for B2B technology companies
When you have a strong brand you have built trust in your market so layering lead generation campaigns on top of a strong brand has a great chance of success.
