--- title: Enablement team | Multinational B2B tech | Squaredot marketing agency description: Get tactical and multimedia content support for your overstretched marketing department from our B2B tech local enablement team --- [![Squaredot-logo-navy](https://www.squaredot.agency/hs-fs/hubfs/1.%20Squaredot%20Website%202020%20-%20Assets/Squaredot-logo-navy.png?width=92&height=65&name=Squaredot-logo-navy.png)](https://www.squaredot.agency/) - [Work](https://www.squaredot.agency/our-work) - [Who We Are](https://www.squaredot.agency/who-we-are) - [What We Do](https://www.squaredot.agency/what-we-do) - [Resources](https://www.squaredot.agency/resources) - [Contact Us](https://www.squaredot.agency/contact-us) MENU - [Work](https://www.squaredot.agency/our-work) - [Who we are](https://www.squaredot.agency/who-we-are) - What we do - [All services](https://www.squaredot.agency/what-we-do) - [B2B marketing strategy](https://www.squaredot.agency/what-we-do/b2b-marketing-strategy) - [Branding](https://www.squaredot.agency/what-we-do/b2b-branding) - [Web and digital](https://www.squaredot.agency/what-we-do/b2b-websites) - [Content](https://www.squaredot.agency/what-we-do/b2b-content-marketing) - [Campaigns](https://www.squaredot.agency/what-we-do/b2b-campaigns) - [Promotion](https://www.squaredot.agency/what-we-do/b2b-promotion) - Who we help - [Irish b2b tech](https://www.squaredot.agency/scaling-b2b-technology-business) - [Multinational b2b tech](https://www.squaredot.agency/multinational-b2b-tech) - [Resources](https://www.squaredot.agency/resources) - [Contact us](https://www.squaredot.agency/contact-us) More on B2B marketing Squaredot ![sq-logo](https://www.squaredot.agency/hubfs/Squaredot_2020_Theme/Panel%20Labels/sqOpnLogo.svg) Services Squaredot ![sq-logo](https://www.squaredot.agency/hubfs/Squaredot_2020_Theme/Panel%20Labels/sqOpnLogo.svg) Services Squaredot ![sq-logo](https://www.squaredot.agency/hubfs/Squaredot_2020_Theme/Panel%20Labels/sqOpnLogo.svg) Services Squaredot ![sq-logo](https://www.squaredot.agency/hubfs/Squaredot_2020_Theme/Panel%20Labels/sqOpnLogo.svg) Services Squaredot ![sq-logo](https://www.squaredot.agency/hubfs/Squaredot_2020_Theme/Panel%20Labels/sqOpnLogo.svg) Services Squaredot ![sq-logo](https://www.squaredot.agency/hubfs/Squaredot_2020_Theme/Panel%20Labels/sqOpnLogo.svg) B2B Insights Let's get famous together # Global B2B tactical support Our enablement team helps global B2B marketing departments who need specialist local agency support for their brand, content and tactical activations. We have a huge network of subject matter expert writers and designers with flair and big brand experience. We can be your cavalry waiting in the wings. Just holler.     ## Keeping your brand in the limelight With upheaval in the global economy expected for the foreseeable future, many marketing departments will end up stretched. This shouldn’t result in your global brand getting less exposure. When your global b2b tech marketing department might need the cavalry: - Your internal resources get stretched when activity ramps up - You don’t have inhouse specialists in art, copy, animation or video content - You need creative and tactical content support and would prefer to collaborate with a local marketing agency who specialise in B2B tech - You have very high design and content expectations and expect your agency of choice to elevate your brand’s profile while adhering to the guidelines [![cta button](https://no-cache.hubspot.com/cta/default/390157/67d184c2-45ae-4da4-90f0-e74df70a40d8.png)](https://cta-redirect.hubspot.com/cta/redirect/390157/67d184c2-45ae-4da4-90f0-e74df70a40d8) ## Supporting cast We can help with everything you need to keep your brand in the limelight. We’ve been the supporting cast to many great brand stars. We can roll our sleeves up once we get a thorough understanding of your brand, its guidelines, content and KPIs. We have a network of subject matter expert writers and designers with global brand experience. We can help with all sorts of marketing activations, from building immersive multimedia landing pages, influencer outreach, content pillars, global trends, ebooks and video production. ### Design Bring your content and assets ideas to life with design that does your brand justice [learn more](https://www.squaredot.agency/what-we-do/b2b-branding) ### Web & digital Turn your campaigns into great immersive online user experiences [learn more](https://www.squaredot.agency/what-we-do/b2b-websites) ### Content creation Create content that adds value to your audience and makes you famous [learn more](https://www.squaredot.agency/what-we-do/b2b-content-marketing) ### Campaigns Beat your KPIs whatever the objective, from generating leads to building your brand [learn more](https://www.squaredot.agency/what-we-do/b2b-campaigns) ### Promotion Make the most impact with the right channels and the right distribution mix [learn more](https://www.squaredot.agency/what-we-do/promotion) ## It’s a numbers game All clients have different objectives and individual circumstances. From strategising future success to generating leads or building up their brand’s recognition and reputation. Or something else. Regardless of the objectives, all clients will look for ROI and with Squaredot, the proof is in the pudding. Here’s our track record for recent work in numbers. ![SD_Website_Travelport_logo](https://www.squaredot.agency/hubfs/Squaredot_2020_Theme/images/SD_Website_Travelport_logo.png) [![cta button](https://no-cache.hubspot.com/cta/default/390157/7b15da96-daaf-436d-be1b-df369fea1799.png)](https://cta-redirect.hubspot.com/cta/redirect/390157/7b15da96-daaf-436d-be1b-df369fea1799) 3,356 submissions / registrations 5 closed deals 332 MQLs “We’ve been working with Squaredot for a number of years and we work very much as a partnership. They understand our business, B2B marketing and the inbound methodology. Squaredot worked hand in hand with us to create and deliver this end to end campaign, including the digital hub, eBooks, research and related content that delivered exceptional results for our business” Aisling White Senior Global Marketing Manager, Travelport ## All hail B2B tech. You, and all your B2B tech peers, are helping grease the wheels and stoke the fires of the global economic recovery. We have B2B tech to thank for helping to open up remote working, collaboration, efficiencies at scale and industry for all. This makes us feel incredibly proud and fuels our passion for this sector. It’s not practical to thank you in person for playing your part, so we put this video together instead. [![cta button](https://no-cache.hubspot.com/cta/default/390157/71a88b7d-5f2a-43c2-911d-4a01f4dc5010.png)](https://cta-redirect.hubspot.com/cta/redirect/390157/71a88b7d-5f2a-43c2-911d-4a01f4dc5010) ## B2B marketing masterclass [Slideshare](https://www.squaredot.agency/resources/topic/slideshare) ![](https://www.squaredot.agency/hubfs/Squaredot_B2B%20Marketing_Ireland_Balance.png) ### [Killer B’s in B2B - Balance](https://www.squaredot.agency/resources/b2b-brand-balance) There has been a definite shift towards humanising B2B marketing and this recognition has been long overdue. Talking to your audience purely in rational, logical terms simply won’t cut through the clutter. Also, we’ve all been handcuffed to short-term lead generation KPIs for years now while we ignore the benefits of longer-term brand building.  [Get all the results](https://www.squaredot.agency/resources/b2b-brand-balance) [Article](https://www.squaredot.agency/resources/topic/article) ![How to avoid the post-acquisition value leak in MSP deals](https://www.squaredot.agency/hubfs/Blog/How%20to%20avoid%20the%20post-acquisition%20value%20leak%20in%20MSP%20deals.jpg) MSP marketing Strategy ### [How to avoid the post-acquisition value leak in MSP deals](https://www.squaredot.agency/resources/how-to-avoid-the-post-acquisition-value-leak-in-msp-deals) The MSP industry's natural inclination is to focus on technical integration. But here's the reality: your clients don't care about your internal systems. [Read full article](https://www.squaredot.agency/resources/how-to-avoid-the-post-acquisition-value-leak-in-msp-deals) [Article](https://www.squaredot.agency/resources/topic/article) ![Why your MSP loses deals before they even begin](https://www.squaredot.agency/hubfs/Blog/Why%20your%20MSP%20loses%20deals%20before%20they%20even%20begin.jpg) MSP marketing Branding ### [Why your MSP loses deals before they even begin](https://www.squaredot.agency/resources/why-your-msp-loses-deals-before-they-even-begin) Acquiring new customers (43%) and revenue growth (37%) top the list of MSP concerns according to Datto's latest industry research. But by the time a prospect reaches out to your MSP, they've already decided who they'll choose. [Read full article](https://www.squaredot.agency/resources/why-your-msp-loses-deals-before-they-even-begin) [Article](https://www.squaredot.agency/resources/topic/article) ![The MSP growth secret hidden in Buffett's advertising playbook](https://www.squaredot.agency/hubfs/Blog/msp-growth-plateau-featured.jpg) MSP marketing Branding ### [The MSP growth secret hidden in Buffett's advertising playbook](https://www.squaredot.agency/resources/the-msp-growth-secret-hidden-in-buffetts-advertising-playbook) Discover how MSPs can unlock sustainable growth by adopting Warren Buffett’s strategic advertising principles, focusing on brand visibility, consistency, and building emotional connections with their audience. [Read full article](https://www.squaredot.agency/resources/the-msp-growth-secret-hidden-in-buffetts-advertising-playbook) [Article](https://www.squaredot.agency/resources/topic/article) ![How dullness impacts your MSP's growth blog](https://www.squaredot.agency/hubfs/cost%20of%20being%20boring-burning%20money.png) Strategy Positioning ### [How dullness impacts your MSP's growth](https://www.squaredot.agency/resources/dullness-impacts-your-msp) “*Dull is expensive commercially,”* says Adam Morgan, a seasoned advertising veteran and partner at Eatbigfish. Many MSPs appear indistinguishable from one another, so what is this lack of identity actually costing you? [Read full article](https://www.squaredot.agency/resources/dullness-impacts-your-msp) [Article](https://www.squaredot.agency/resources/topic/article) ![](https://www.squaredot.agency/hubfs/Sea%20of%20sameness.png) Positioning Branding ### [Standing out in a sea of sameness: unlocking growth for MSPs](https://www.squaredot.agency/resources/standing-out-in-a-sea-of-sameness-unlocking-growth-for-msps) Many MSPs find themselves caught in a frustrating cycle of uniformity. And the effort to differentiate from the competition can feel like an uphill battle. So how can you stand out in the sea of sameness? [Read full article](https://www.squaredot.agency/resources/standing-out-in-a-sea-of-sameness-unlocking-growth-for-msps) [Article](https://www.squaredot.agency/resources/topic/article) ![](https://www.squaredot.agency/hubfs/Strategy%20over%20tactics.png) Strategy MSP marketing ### [Why MSPs thrive with strategy over tactics](https://www.squaredot.agency/resources/why-msps-thrive-with-strategy-over-tactics) Why MSPs thrive with strategy over tactics.  Let's delve into why MSPs should prioritize strategy over tactics, and the immense opportunities this shift can unlock. [Read full article](https://www.squaredot.agency/resources/why-msps-thrive-with-strategy-over-tactics) [Podcast](https://www.squaredot.agency/resources/topic/podcast) ![B2B marketing for managed service providers (MSPs)](https://www.squaredot.agency/hubfs/ultimate-MSP-marketing-strategy.png) Strategy Positioning MSP marketing ### [The ultimate MSP marketing strategy](https://www.squaredot.agency/resources/the-ultimate-msp-marketing-strategy) Listen to our strategy lead, Martin Bailie, discuss the challenges for MSPs, how to win your respective market, differentiation, positioning and go-to-market strategies…and how you can succeed as an MSP in today’s market. [Read full article](https://www.squaredot.agency/resources/the-ultimate-msp-marketing-strategy) [Article](https://www.squaredot.agency/resources/topic/article) ![What's left for humans after AI in B2B marketing?](https://www.squaredot.agency/hubfs/Blog%20Images/Whats%20left%20for%20humans%20after%20AI%20in%20B2B%20marketing-min.jpg) Branding Strategy Campaigns ### [What's left for humans after AI in B2B marketing?](https://www.squaredot.agency/resources/whats-left-for-humans-after-ai-in-b2b-marketing) Are B2B marketers really going to lose their jobs with the emergence of AI? We can't help but ask if all that remains for us humans in the marketing world are mundane tasks and crunching numbers. Read on to find out how exactly you can compete with automation’s increasing presence. [Read full article](https://www.squaredot.agency/resources/whats-left-for-humans-after-ai-in-b2b-marketing) ## Full disclosure on our capabilities - [B2B marketing strategy](https://www.squaredot.agency/what-we-do/b2b-marketing-strategy) - [Branding](https://www.squaredot.agency/what-we-do/b2b-branding) - [Web & digital](https://www.squaredot.agency/what-we-do/b2b-websites) - [Campaigns](https://www.squaredot.agency/what-we-do/b2b-campaigns) - [Content](https://www.squaredot.agency/what-we-do/b2b-content-marketing) - [Promotion](https://www.squaredot.agency/what-we-do/promotion) what we do ## Let´s get famous & grow together [Follow us on LinkedIn](https://www.linkedin.com/company/squaredot-agency/) [Follow us on Twitter](https://twitter.com/squaredotagency) [Follow us on Facebook](https://www.facebook.com/squaredotagency/) [Follow us on Instagram](https://www.instagram.com/squaredot.agency/) [Follow us on Youtube](https://www.youtube.com/@Squaredotagency) You want boardrooms talking about your B2B brand, right? So get in touch, our story is telling yours. [![cta button](https://no-cache.hubspot.com/cta/default/390157/932b94a5-d91c-4e71-a58b-718559909d54.png)](https://cta-redirect.hubspot.com/cta/redirect/390157/932b94a5-d91c-4e71-a58b-718559909d54) All rights reserved © Squaredot ![Component 16 – 9](https://www.squaredot.agency/hubfs/Squaredots_2020_Theme/images/Component%2016%20%E2%80%93%209.svg) [Privacy & data policy](https://www.squaredot.agency/privacy-policy) ![](https://px.ads.linkedin.com/collect/?pid=19910&fmt=gif)