There has been a definite shift towards humanising B2B marketing and this recognition has been long overdue. Talking to your audience purely in rational, logical terms simply won’t cut through the clutter. Also, we’ve all been handcuffed to short-term lead generation KPIs for years now while we ignore the benefits of longer-term brand building.
It takes bravery to back creativity over logic, right-brain over left-brain thinking with long-term over short-term objectives. There is no ceiling for really big brand-building ideas. You just need an open mind and the bravery to think big and act differently.
Last year every industry witnessed unprecedented upheaval and disruption on a global scale. So how have Irish B2B marketers fared? What trends emerged? What happened to budgets? We had lots of questions and kept an open mind until we reviewed the results.
There has been a definite shift towards humanising B2B marketing and this recognition has been long overdue. Talking to your audience purely in rational, logical terms simply won’t cut through the clutter. Also, we’ve all been handcuffed to short-term lead generation KPIs for years now while we ignore the benefits of longer-term brand building.
It takes bravery to back creativity over logic, right-brain over left-brain thinking with long-term over short-term objectives. There is no ceiling for really big brand-building ideas. You just need an open mind and the bravery to think big and act differently.
On the contrary to the general belief, we think that there has never been a better time to inject imagination and creativity into your B2B brand building storytelling and seek fame.
Discover the 15 B2B Content Creation Commandments that generate leads, with each one backed up by startling industry stats and facts.
Sales! It’s a dirty word. However there is a light an the end of the funnel for our weary sales and marketing people. It involves the law of seduction and we outline the principles here
If you’re still stuck in the traditional marketing mindset and wondering why your marketing budget is dwindling with disappointing results, then glance through our slideshare now. It’s everything you ever wanted to know about Sales and Marketing in the 21st century
Discover why brand positioning could be your B2B tech brand’s superpower that helps you stand out and get noticed.
