Squaredot
B2B Marketing insights

B2B marketing masterclass

We love B2B storytelling. And over time we’ve formed our own marketing narratives, opinions, advice and tips. We tease out what are B2B’s most effective strategies, content trends and promotions and lots more. We keep our fingers on the pulse, outreach to influencers and thought leaders, collate views, opinions and trends, debate internally, draw upon our collective experience and publish the conclusions. Feel free to nosey around.

2021 state of the nation report is here!

Strategy
Branding
Web & digital
Campaigns

Last year every industry witnessed unprecedented upheaval and disruption on a global scale. So how have Irish B2B marketers fared? What trends emerged? What happened to budgets? We had lots of questions and kept an open mind until we reviewed the results.

Killer B’s in B2B - Brand

Strategy
Branding
Promotion
Campaigns

On the contrary to the general belief, we think that there has never been a better time to inject imagination and creativity into your B2B brand building storytelling and seek fame.

Read more

Brand positioning: the lesser known B2B superpower

Strategy
Branding
Campaigns

In this eBook, we’ll show you just how much positioning matters, why it’s so difficult to grow without it, how to plan your positioning strategy and why it’s never too late to start.

Read ebook

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Killer B’s in B2B - Brand

On the contrary to the general belief, we think that there has never been a better time to inject imagination and creativity into your B2B brand building storytelling and seek fame.

Read more

B2B Content Creation Bible

Discover the 15 B2B Content Creation Commandments that generate leads, with each one backed up by startling industry stats and facts.

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Break free from traditional marketing limitations

Sales! It’s a dirty word. However there is a light an the end of the funnel for our weary sales and marketing people. It involves the law of seduction and we outline the principles here 

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Everything you always wanted to know about s&m

If you’re still stuck in the traditional marketing mindset and wondering why your marketing budget is dwindling with disappointing results, then glance through our slideshare now. It’s everything you ever wanted to know about Sales and Marketing in the 21st century

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