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B2B tech growth and fame

We love the underdog story. Maybe it’s an Irish thing. It’s one we relate to and it makes the victory all the sweeter. Maybe you’re leading a marketing department that’s overstretched and you need to generate leads? Maybe you’ve grown your company from the ground up through the sheer force of your personality and salesmanship. But eventually you hit a ceiling and it’s so hard to do it all. Or maybe you have a B2B tech solution that could be a game changer in the market.. .if only the market knew. Whatever your story to date, we say bring it on.


Dream big. Growth beckons.

So you want a steeper incline on your sales graphs and projections? What’s stopping you winning more business right now? If any of the following challenges sound familiar, we can help:

  • Your current brand positioning underplays your business growth and ambition
  • You've just bought a company or pivoted your way to exponential potential
  • You growing into a new market or have international expansion ambitions
  • You’re launching a new product or service
  • Your investors are looking for faster growth
  • You want to stand out in a crowded space and generate more leads
  • You’re not growing enough, famous enough, fast enough
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We can tell your story

We’ll get under your brand’s bonnet, clarify what it stands for and help you broadcast it to the right parts of the world. From brand refresh to full rebrand, we’ll help you go to market with a strong positioning strategy, marketing communications, branding, super bespoke website, thought leadership content, advertising and promotion.

Marketing strategy

Build the foundations for aggressive growth

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Brand identity

Give your brand a striking visual identity that amplifies what you stand for

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Bring your brand to life with an online presence that supports your business growth

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Creative campaigns

Get famous for great brand & content marketing campaigns

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Quality content

Raise the bar of expectations with content that adds value to your audience 

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It's a numbers game

All clients have different objectives and individual circumstances. From strategising future success to generating leads or building up their brand’s recognition and reputation. Or something else. Regardless of the objectives, all clients will look for ROI and with Squaredot, the proof is in the pudding. Here’s our track record for recent work in numbers.

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MQLs in 3 months
SQLs in 3 months
warm sales opportunities

“I was absolutely thrilled with the new website and brand positioning that Squaredot delivered.  I truly feel like this is going to change the game for ETU and bring us to the next level. We’re already making inroads into corporate America as we now have the marketing foundation and strategy in place that’s primed for growth. We simply could not have done this without Squaredot.”

East Apthorp
Head of Marketing, ETU
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increase in website traffic
quality of leads
improved quality of MQLs and SQLs
more 'contact us' website enquires

"Squaredot took our senior leadership team on a journey of self discovery as we honed in on our brand positioning, marketing strategy, identity and place in the market. The resulting rebrand is enabling us to realise our vision for the company which is to create a global brand that will resonate with our target personas. Our brand awareness has grown exponentially and we are generating Marketing Qualified Leads that are a marketer's nirvana.”

Aisling Bolger
Head of Marketing, Arkphire

All hail B2B tech.

You, and all your B2B tech peers, are helping grease the wheels and stoke the fires of the global economic recovery. We have B2B tech to thank for helping to open up remote working, collaboration, efficiencies at scale and industry for all. This makes us feel incredibly proud and fuels our passion for this sector. It’s not practical to thank you in person for playing your part, so we put this video together instead.

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B2B marketing insights for
strategic growth

Killer B’s in B2B - Balance

There has been a definite shift towards humanising B2B marketing and this recognition has been long overdue. Talking to your audience purely in rational, logical terms simply won’t cut through the clutter. Also, we’ve all been handcuffed to short-term lead generation KPIs for years now while we ignore the benefits of longer-term brand building. 

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Full disclosure on our capabilities

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