--- title: Generate leads | brand fame | Irish B2B tech | Squaredot agency description: So you’re an Irish B2B tech brand and you want to know how to generate leads and make your brand famous? Find out how --- [![Squaredot-logo-navy](https://www.squaredot.agency/hs-fs/hubfs/1.%20Squaredot%20Website%202020%20-%20Assets/Squaredot-logo-navy.png?width=92&height=65&name=Squaredot-logo-navy.png)](https://www.squaredot.agency/) - [Work](https://www.squaredot.agency/our-work) - [Who We Are](https://www.squaredot.agency/who-we-are) - [What We Do](https://www.squaredot.agency/what-we-do) - [Resources](https://www.squaredot.agency/resources) - [Contact Us](https://www.squaredot.agency/contact-us) MENU - [Work](https://www.squaredot.agency/our-work) - [Who we are](https://www.squaredot.agency/who-we-are) - What we do - [All services](https://www.squaredot.agency/what-we-do) - [B2B marketing strategy](https://www.squaredot.agency/what-we-do/b2b-marketing-strategy) - [Branding](https://www.squaredot.agency/what-we-do/b2b-branding) - [Web and digital](https://www.squaredot.agency/what-we-do/b2b-websites) - [Content](https://www.squaredot.agency/what-we-do/b2b-content-marketing) - [Campaigns](https://www.squaredot.agency/what-we-do/b2b-campaigns) - [Promotion](https://www.squaredot.agency/what-we-do/b2b-promotion) - Who we help - [Irish b2b tech](https://www.squaredot.agency/scaling-b2b-technology-business) - [Multinational b2b tech](https://www.squaredot.agency/multinational-b2b-tech) - [Resources](https://www.squaredot.agency/resources) - [Contact us](https://www.squaredot.agency/contact-us) More on B2B marketing Squaredot ![sq-logo](https://www.squaredot.agency/hubfs/Squaredot_2020_Theme/Panel%20Labels/sqOpnLogo.svg) Irish B2B tech Squaredot ![sq-logo](https://www.squaredot.agency/hubfs/Squaredot_2020_Theme/Panel%20Labels/sqOpnLogo.svg) Dream big Squaredot ![sq-logo](https://www.squaredot.agency/hubfs/Squaredot_2020_Theme/Panel%20Labels/sqOpnLogo.svg) Our services Squaredot ![sq-logo](https://www.squaredot.agency/hubfs/Squaredot_2020_Theme/Panel%20Labels/sqOpnLogo.svg) The numbers Squaredot ![sq-logo](https://www.squaredot.agency/hubfs/Squaredot_2020_Theme/Panel%20Labels/sqOpnLogo.svg) B2B love Squaredot ![sq-logo](https://www.squaredot.agency/hubfs/Squaredot_2020_Theme/Panel%20Labels/sqOpnLogo.svg) B2B Insights Let's get famous together # B2B tech growth and fame We love the underdog story. Maybe it’s an Irish thing. It’s one we relate to and it makes the victory all the sweeter. Maybe you’re leading a marketing department that’s overstretched and you need to generate leads? Maybe you’ve grown your company from the ground up through the sheer force of your personality and salesmanship. But eventually you hit a ceiling and it’s so hard to do it all. Or maybe you have a B2B tech solution that could be a game changer in the market.. .if only the market knew. Whatever your story to date, we say bring it on.     ## Dream big. Growth beckons. So you want a steeper incline on your sales graphs and projections? What’s stopping you winning more business right now? If any of the following challenges sound familiar, we can help: - Your current brand positioning underplays your business growth and ambition - You've just bought a company or pivoted your way to exponential potential - You growing into a new market or have international expansion ambitions - You’re launching a new product or service - Your investors are looking for faster growth - You want to stand out in a crowded space and generate more leads - You’re not growing enough, famous enough, fast enough [![cta button](https://no-cache.hubspot.com/cta/default/390157/67d184c2-45ae-4da4-90f0-e74df70a40d8.png)](https://cta-redirect.hubspot.com/cta/redirect/390157/67d184c2-45ae-4da4-90f0-e74df70a40d8) ## We can tell your story We’ll get under your brand’s bonnet, clarify what it stands for and help you broadcast it to the right parts of the world. From brand refresh to full rebrand, we’ll help you go to market with a strong positioning strategy, marketing communications, branding, super bespoke website, thought leadership content, advertising and promotion. ### Marketing strategy Build the foundations for aggressive growth [learn more](https://www.squaredot.agency/what-we-do/b2b-marketing-strategy) ### Brand identity Give your brand a striking visual identity that amplifies what you stand for [learn more](https://www.squaredot.agency/what-we-do/b2b-branding) ### Website   Bring your brand to life with an online presence that supports your business growth [learn more](https://www.squaredot.agency/what-we-do/b2b-websites) ### Creative campaigns Get famous for great brand & content marketing campaigns [learn more](https://www.squaredot.agency/what-we-do/b2b-campaigns) ### Quality content Raise the bar of expectations with content that adds value to your audience  [learn more](https://www.squaredot.agency/what-we-do/b2b-content-marketing) ## It's a numbers game All clients have different objectives and individual circumstances. From strategising future success to generating leads or building up their brand’s recognition and reputation. Or something else. Regardless of the objectives, all clients will look for ROI and with Squaredot, the proof is in the pudding. Here’s our track record for recent work in numbers. ![etu-logo-1](https://www.squaredot.agency/hubfs/Squaredot_2020_Theme/images/etu-logo-1.svg) [![cta button](https://no-cache.hubspot.com/cta/default/390157/23e539dc-01f5-46fc-8298-bd6279c657e6.png)](https://cta-redirect.hubspot.com/cta/redirect/390157/23e539dc-01f5-46fc-8298-bd6279c657e6) 23 MQLs in 3 months 12 SQLs in 3 months 8 warm sales opportunities “I was absolutely thrilled with the new website and brand positioning that Squaredot delivered.  I truly feel like this is going to change the game for ETU and bring us to the next level. We’re already making inroads into corporate America as we now have the marketing foundation and strategy in place that’s primed for growth. We simply could not have done this without Squaredot.” East Apthorp Head of Marketing, ETU ![arkfire-logo](https://www.squaredot.agency/hubfs/Squaredot_2020_Theme/images/arkfire-logo.svg) [![cta button](https://no-cache.hubspot.com/cta/default/390157/b420d7e5-69c7-41e8-97ed-fcf9ee912832.png)](https://cta-redirect.hubspot.com/cta/redirect/390157/b420d7e5-69c7-41e8-97ed-fcf9ee912832) 200% increase in website traffic quality of leads improved quality of MQLs and SQLs 16x more 'contact us' website enquires "Squaredot took our senior leadership team on a journey of self discovery as we honed in on our brand positioning, marketing strategy, identity and place in the market. The resulting rebrand is enabling us to realise our vision for the company which is to create a global brand that will resonate with our target personas. Our brand awareness has grown exponentially and we are generating Marketing Qualified Leads that are a marketer's nirvana.” Aisling Bolger Head of Marketing, Arkphire ## All hail B2B tech. You, and all your B2B tech peers, are helping grease the wheels and stoke the fires of the global economic recovery. We have B2B tech to thank for helping to open up remote working, collaboration, efficiencies at scale and industry for all. This makes us feel incredibly proud and fuels our passion for this sector. It’s not practical to thank you in person for playing your part, so we put this video together instead. [![cta button](https://no-cache.hubspot.com/cta/default/390157/71a88b7d-5f2a-43c2-911d-4a01f4dc5010.png)](https://cta-redirect.hubspot.com/cta/redirect/390157/71a88b7d-5f2a-43c2-911d-4a01f4dc5010) ## B2B marketing insights for strategic growth [Slideshare](https://www.squaredot.agency/resources/topic/slideshare) ![](https://www.squaredot.agency/hubfs/Squaredot_B2B%20Marketing_Ireland_Balance.png) ### [Killer B’s in B2B - Balance](https://www.squaredot.agency/resources/b2b-brand-balance) There has been a definite shift towards humanising B2B marketing and this recognition has been long overdue. Talking to your audience purely in rational, logical terms simply won’t cut through the clutter. Also, we’ve all been handcuffed to short-term lead generation KPIs for years now while we ignore the benefits of longer-term brand building.  [Get all the results](https://www.squaredot.agency/resources/b2b-brand-balance) [Article](https://www.squaredot.agency/resources/topic/article) ![How to avoid the post-acquisition value leak in MSP deals](https://www.squaredot.agency/hubfs/Blog/How%20to%20avoid%20the%20post-acquisition%20value%20leak%20in%20MSP%20deals.jpg) MSP marketing Strategy ### [How to avoid the post-acquisition value leak in MSP deals](https://www.squaredot.agency/resources/how-to-avoid-the-post-acquisition-value-leak-in-msp-deals) The MSP industry's natural inclination is to focus on technical integration. But here's the reality: your clients don't care about your internal systems. [Read full article](https://www.squaredot.agency/resources/how-to-avoid-the-post-acquisition-value-leak-in-msp-deals) [Article](https://www.squaredot.agency/resources/topic/article) ![Why your MSP loses deals before they even begin](https://www.squaredot.agency/hubfs/Blog/Why%20your%20MSP%20loses%20deals%20before%20they%20even%20begin.jpg) MSP marketing Branding ### [Why your MSP loses deals before they even begin](https://www.squaredot.agency/resources/why-your-msp-loses-deals-before-they-even-begin) Acquiring new customers (43%) and revenue growth (37%) top the list of MSP concerns according to Datto's latest industry research. But by the time a prospect reaches out to your MSP, they've already decided who they'll choose. [Read full article](https://www.squaredot.agency/resources/why-your-msp-loses-deals-before-they-even-begin) [Article](https://www.squaredot.agency/resources/topic/article) ![The MSP growth secret hidden in Buffett's advertising playbook](https://www.squaredot.agency/hubfs/Blog/msp-growth-plateau-featured.jpg) MSP marketing Branding ### [The MSP growth secret hidden in Buffett's advertising playbook](https://www.squaredot.agency/resources/the-msp-growth-secret-hidden-in-buffetts-advertising-playbook) Discover how MSPs can unlock sustainable growth by adopting Warren Buffett’s strategic advertising principles, focusing on brand visibility, consistency, and building emotional connections with their audience. [Read full article](https://www.squaredot.agency/resources/the-msp-growth-secret-hidden-in-buffetts-advertising-playbook) [Article](https://www.squaredot.agency/resources/topic/article) ![How dullness impacts your MSP's growth blog](https://www.squaredot.agency/hubfs/cost%20of%20being%20boring-burning%20money.png) Strategy Positioning ### [How dullness impacts your MSP's growth](https://www.squaredot.agency/resources/dullness-impacts-your-msp) “*Dull is expensive commercially,”* says Adam Morgan, a seasoned advertising veteran and partner at Eatbigfish. Many MSPs appear indistinguishable from one another, so what is this lack of identity actually costing you? [Read full article](https://www.squaredot.agency/resources/dullness-impacts-your-msp) [Article](https://www.squaredot.agency/resources/topic/article) ![](https://www.squaredot.agency/hubfs/Sea%20of%20sameness.png) Positioning Branding ### [Standing out in a sea of sameness: unlocking growth for MSPs](https://www.squaredot.agency/resources/standing-out-in-a-sea-of-sameness-unlocking-growth-for-msps) Many MSPs find themselves caught in a frustrating cycle of uniformity. And the effort to differentiate from the competition can feel like an uphill battle. So how can you stand out in the sea of sameness? [Read full article](https://www.squaredot.agency/resources/standing-out-in-a-sea-of-sameness-unlocking-growth-for-msps) [Article](https://www.squaredot.agency/resources/topic/article) ![](https://www.squaredot.agency/hubfs/Strategy%20over%20tactics.png) Strategy MSP marketing ### [Why MSPs thrive with strategy over tactics](https://www.squaredot.agency/resources/why-msps-thrive-with-strategy-over-tactics) Why MSPs thrive with strategy over tactics.  Let's delve into why MSPs should prioritize strategy over tactics, and the immense opportunities this shift can unlock. [Read full article](https://www.squaredot.agency/resources/why-msps-thrive-with-strategy-over-tactics) [Podcast](https://www.squaredot.agency/resources/topic/podcast) ![B2B marketing for managed service providers (MSPs)](https://www.squaredot.agency/hubfs/ultimate-MSP-marketing-strategy.png) Strategy Positioning MSP marketing ### [The ultimate MSP marketing strategy](https://www.squaredot.agency/resources/the-ultimate-msp-marketing-strategy) Listen to our strategy lead, Martin Bailie, discuss the challenges for MSPs, how to win your respective market, differentiation, positioning and go-to-market strategies…and how you can succeed as an MSP in today’s market. [Read full article](https://www.squaredot.agency/resources/the-ultimate-msp-marketing-strategy) [Article](https://www.squaredot.agency/resources/topic/article) ![What's left for humans after AI in B2B marketing?](https://www.squaredot.agency/hubfs/Blog%20Images/Whats%20left%20for%20humans%20after%20AI%20in%20B2B%20marketing-min.jpg) Branding Strategy Campaigns ### [What's left for humans after AI in B2B marketing?](https://www.squaredot.agency/resources/whats-left-for-humans-after-ai-in-b2b-marketing) Are B2B marketers really going to lose their jobs with the emergence of AI? We can't help but ask if all that remains for us humans in the marketing world are mundane tasks and crunching numbers. Read on to find out how exactly you can compete with automation’s increasing presence. [Read full article](https://www.squaredot.agency/resources/whats-left-for-humans-after-ai-in-b2b-marketing) ## Full disclosure on our capabilities - [B2B marketing strategy](https://www.squaredot.agency/what-we-do/b2b-marketing-strategy) - [Branding](https://www.squaredot.agency/what-we-do/b2b-branding) - [Web & digital](https://www.squaredot.agency/what-we-do/b2b-websites) - [Campaigns](https://www.squaredot.agency/what-we-do/b2b-campaigns) - [Content](https://www.squaredot.agency/what-we-do/b2b-content-marketing) - [Promotion](https://www.squaredot.agency/what-we-do/promotion) what we do ## Let´s get famous & grow together [Follow us on LinkedIn](https://www.linkedin.com/company/squaredot-agency/) [Follow us on Twitter](https://twitter.com/squaredotagency) [Follow us on Facebook](https://www.facebook.com/squaredotagency/) [Follow us on Instagram](https://www.instagram.com/squaredot.agency/) [Follow us on Youtube](https://www.youtube.com/@Squaredotagency) You want boardrooms talking about your B2B brand, right? So get in touch, our story is telling yours. [![cta button](https://no-cache.hubspot.com/cta/default/390157/932b94a5-d91c-4e71-a58b-718559909d54.png)](https://cta-redirect.hubspot.com/cta/redirect/390157/932b94a5-d91c-4e71-a58b-718559909d54) All rights reserved © Squaredot ![Component 16 – 9](https://www.squaredot.agency/hubfs/Squaredots_2020_Theme/images/Component%2016%20%E2%80%93%209.svg) [Privacy & data policy](https://www.squaredot.agency/privacy-policy)