Squaredot
B2B Marketing insights

B2B marketing masterclass

We love B2B storytelling. And over time we’ve formed our own marketing narratives, opinions, advice and tips. We tease out what are B2B’s most effective strategies, content trends and promotions and lots more. We keep our fingers on the pulse, outreach to influencers and thought leaders, collate views, opinions and trends, debate internally, draw upon our collective experience and publish the conclusions. Feel free to nosey around.

Killer B’s in B2B - Balance

Strategy
Branding
Promotion
Campaigns

There has been a definite shift towards humanising B2B marketing and this recognition has been long overdue. Talking to your audience purely in rational, logical terms simply won’t cut through the clutter. Also, we’ve all been handcuffed to short-term lead generation KPIs for years now while we ignore the benefits of longer-term brand building. 

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Killer B’s in B2B - Bravery

Strategy
Branding
Promotion
Campaigns

There has been a definite shift towards humanising B2B marketing and this recognition has been long overdue. Talking to your audience purely in rational, logical terms simply won’t cut through the clutter. Also, we’ve all been handcuffed to short-term lead generation KPIs for years now while we ignore the benefits of longer-term brand building. 

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2021 state of the nation report is here!

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Branding
Web & digital
Campaigns

Last year every industry witnessed unprecedented upheaval and disruption on a global scale. So how have Irish B2B marketers fared? What trends emerged? What happened to budgets? We had lots of questions and kept an open mind until we reviewed the results.

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2018 Hubspot Impact Awards - International Inbound Growth Story Grand Prize Winner

We’re proud and delighted (ok, ecstatic!) to have won Hubspot’s premier Impact Award for best Inbound Growth Story of 2018 for our continued collaboration with Travelport Digital.

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Best B2B video marketing content of 2018

In 2018, videos became more accessible than ever. Newer tools and platforms drove down the costs of video creation and publishing. 

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The B2B Show #1 - video : David MacHale, Travelport Digital

Discover how Travelport Digital nail inbound marketing including content topic choices and timings, the importance of sales and marketing alignment.

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How do You Start an Inbound Marketing Agency from Scratch?

Interview with Squaredot about its successful experience with Hubspot inbound marketing methodology.

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