There has been a definite shift towards humanising B2B marketing and this recognition has been long overdue. Talking to your audience purely in rational, logical terms simply won’t cut through the clutter. Also, we’ve all been handcuffed to short-term lead generation KPIs for years now while we ignore the benefits of longer-term brand building.
It takes bravery to back creativity over logic, right-brain over left-brain thinking with long-term over short-term objectives. There is no ceiling for really big brand-building ideas. You just need an open mind and the bravery to think big and act differently.
Last year every industry witnessed unprecedented upheaval and disruption on a global scale. So how have Irish B2B marketers fared? What trends emerged? What happened to budgets? We had lots of questions and kept an open mind until we reviewed the results.
Listen to Connor Keppel, VP of Marketing at Phorest Salon Software, talk about winning at SaaS marketing and why top of the funnel is key to building a brand longterm
Creating your business’s value proposition was up for discussion when Squaredot’s MD, Ian Blake, chatted with John Barron, Sales & Marketing Director, Vennetics, on The B2B Podcast recently.
GDPR expert, Liam McKenna, gives his GDPR compliance tips in discussion with Ian Blake on The B2B Show, Squaredot’s very own business marketing podcast
Listen to direct marketing expert & Managing Director of DMCM, Peter Whelehan, talk about teh impact great direct mail can have on generating revenues
Liam McKenna, Partner and GDPR specialist at Mazars tells us the 3 most important things to have ready for GDPR
John Barron tells us how Vennetics pivoted early in its journey, the steps they took and the results this change in the business had.
Discussing how to nail inbound marketing with David MacHale, Digital Marketing Director of Travelport Digital, in our podcast episode of The B2B show
Ciaran Rogers is the co-creator of an iTunes top 10 B2B podcast. He shares some of his learnings with us here.
Not everyone is a great interviewer. It takes time to learn the skills that will help you make a killer B2B podcast. Squaredot's 7 tips to creating B2B podcasts that will get you noticed (and heard.)
The GDPR wants to level the playing field for marketing and consumers in an increasingly digital world. We’ve blogged about personal data vs. business data, getting prepared, and why it might not all be as bad as it seems.
Discover why brand positioning could be your B2B tech brand’s superpower that helps you stand out and get noticed.
