Squaredot
B2B Marketing insights

B2B marketing masterclass

We love B2B storytelling. And over time we’ve formed our own marketing narratives, opinions, advice and tips. We tease out what are B2B’s most effective strategies, content trends and promotions and lots more. We keep our fingers on the pulse, outreach to influencers and thought leaders, collate views, opinions and trends, debate internally, draw upon our collective experience and publish the conclusions. Feel free to nosey around.

2021 state of the nation report is here!

Strategy
Branding
Web & digital
Campaigns

Last year every industry witnessed unprecedented upheaval and disruption on a global scale. So how have Irish B2B marketers fared? What trends emerged? What happened to budgets? We had lots of questions and kept an open mind until we reviewed the results.

Killer B’s in B2B - Brand

Strategy
Branding
Promotion
Campaigns

On the contrary to the general belief, we think that there has never been a better time to inject imagination and creativity into your B2B brand building storytelling and seek fame.

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Brand positioning: the lesser known B2B superpower

Strategy
Branding
Campaigns

In this eBook, we’ll show you just how much positioning matters, why it’s so difficult to grow without it, how to plan your positioning strategy and why it’s never too late to start.

Read ebook

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The B2B Show #5 : Connor Keppel from Phorest Salon Software

Listen to Connor Keppel, VP of Marketing at Phorest Salon Software, talk about winning at SaaS marketing and why top of the funnel is key to building a brand longterm

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Nailing Your Value Proposition

Creating your business’s value proposition was up for discussion when Squaredot’s MD, Ian Blake, chatted with John Barron, Sales & Marketing Director, Vennetics, on The B2B Podcast recently.

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What is legitimate interest anyway?

GDPR expert, Liam McKenna, gives his GDPR compliance tips in discussion with Ian Blake on The B2B Show, Squaredot’s very own business marketing podcast

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The B2B Show #4 : Peter Whelehan from DMCM on B2B direct mail

Listen to direct marketing expert & Managing Director of DMCM, Peter Whelehan, talk about teh impact great direct mail can have on generating revenues

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The B2B Show #3: Liam McKenna from Mazars on GDPR

Liam McKenna, Partner and GDPR specialist at Mazars tells us the 3 most important things to have ready for GDPR

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The B2B Show #2 : John Barron, Vennetics

John Barron tells us how Vennetics pivoted early in its journey, the steps they took and the results this change in the business had.

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The B2B Show #1 : How Travelport Digital nail Inbound Marketing

Discussing how to nail inbound marketing with David MacHale, Digital Marketing Director of Travelport Digital, in our podcast episode of The B2B show

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10 things I learned from creating an iTunes top ten business podcast

Ciaran Rogers is the co-creator of an iTunes top 10 B2B podcast. He shares some of his learnings with us here.

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Improve your B2B podcast interviews with this 1-minute read

Not everyone is a great interviewer. It takes time to learn the skills that will help you make a killer B2B podcast. Squaredot's 7 tips to creating B2B podcasts that will get you noticed (and heard.)

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Don’t let our learning about the GDPR and B2B Marketing Data be in vain

The GDPR wants to level the playing field for marketing and consumers in an increasingly digital world. We’ve blogged about personal data vs. business data, getting prepared, and why it might not all be as bad as it seems.

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