We love B2B storytelling. And over time we’ve formed our own marketing narratives, opinions, advice and tips. We tease out what are B2B’s most effective strategies, content trends and promotions and lots more. We keep our fingers on the pulse, outreach to influencers and thought leaders, collate views, opinions and trends, debate internally, draw upon our collective experience and publish the conclusions. Feel free to nosey around.
In this eBook, we’ll show you just how much positioning matters, why it’s so difficult to grow without it, how to plan your positioning strategy and why it’s never too late to start.
We surveyed Irish B2B marketers on their priorities for 2020. Download the report to see how your strategies, budgets and tactics compare. Also discover also what our panel of industry experts say will be their ‘big bets’ for 2020.
Listen to Connor Keppel, VP of Marketing at Phorest Salon Software, talk about winning at SaaS marketing and why top of the funnel is key to building a brand longterm
Creating your business’s value proposition was up for discussion when Squaredot’s MD, Ian Blake, chatted with John Barron, Sales & Marketing Director, Vennetics, on The B2B Podcast recently.
GDPR expert, Liam McKenna, gives his GDPR compliance tips in discussion with Ian Blake on The B2B Show, Squaredot’s very own business marketing podcast
Listen to direct marketing expert & Managing Director of DMCM, Peter Whelehan, talk about teh impact great direct mail can have on generating revenues
John Barron tells us how Vennetics pivoted early in its journey, the steps they took and the results this change in the business had.
Discussing how to nail inbound marketing with David MacHale, Digital Marketing Director of Travelport Digital, in our podcast episode of The B2B show
Ciaran Rogers is the co-creator of an iTunes top 10 B2B podcast. He shares some of his learnings with us here.
Not everyone is a great interviewer. It takes time to learn the skills that will help you make a killer B2B podcast. Squaredot's 7 tips to creating B2B podcasts that will get you noticed (and heard.)
The GDPR wants to level the playing field for marketing and consumers in an increasingly digital world. We’ve blogged about personal data vs. business data, getting prepared, and why it might not all be as bad as it seems.