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B2B branding
Time for change
Our latest work
Why us
B2B branding insights

B2B branding

Standing out and being recognised is a challenge for many B2B tech brands. Without a strong identity and tone of voice, all your marketing and brand storytelling efforts and thought leadership credentials could be in vain. Or worse still, it could be wrongly attributed to your competition. We create a strong visual platform for your brand, define how it should be presented in a unique and appealing fashion and consistently apply it across all marketing collateral. Assets vary wildly and while the possibilities are endless and the canvas always changes, your brand visual presence shouldn’t.

Changing how your brand looks

When could your brand do with some TLC?

  • Your brand doesn’t visually communicate who you are and what you stand for
  • Your brand storytelling lacks the presence and personality of the people who made the company a success
  • You want to stand out in a crowded space
  • Your brand has a thousand different faces and there's no consistency in how the brand assets are being used (logo, colours, fonts, etc)
  • Your visual identity is outdated or tired looking and not in keeping with the business success of your brand

What does this look like in practice?

Consider branding to be your Sunday best suit that you ‘wear’ over every piece of marketing communication you put out there. It’s unique to you and appealing and recognisable to everyone else. To achieve that we can help you refresh, or create from scratch, a contemporary identity driven by your brand positioning and values - your logo, brand assets, fonts, colours, tone of voice, imagery, and everything else. Additionally, we produce clear and easy to follow brand guidelines on how to use and apply your new brand in a consistent fashion, no matter what the platform or medium.

Our latest branding work


01 / 06

Transforming Codec's brand to look, sound and feel like the leading MSP that they are - with new brand positioning, visual identity, website & marketing strategy.

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02 / 06

Repositioning Inpute as the innovative market leader that they are, in strategic intelligent automation.

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03 / 06

By elevating the brand and how it shows up in the market to reflect the quality of its service offerings, we provided Triangle a framework for continued business growth.

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04 / 06
Client Solutions

Unifying the 5 Practices of an enterprise technology partner into one coherent brand

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05 / 06

Transforming a B2B enterprise technology brand and making behavioural learning famous across corporate America.

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06 / 06

Making a fast growing IT brand famous in all the right circles from Silicon Valley to Dublin’s Silicon Docks.

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“Squaredot's B2B expertise is so valuable to us. We get consumed by the brand internally and think we're making sense - but it's great to have an outsider's perspective, challenging whether messages and approaches really are clear and meaningful to our customers and prospects. Squaredot got excellent input from purchasers, it really helped us to understand the pain points, which they built into a strong strategy for us.”

Grace Whooley

Brand & B2B Marketing Manager, OtterBox

“We enjoyed working with the team from Squaredot, they came to understand our business quickly and started adding value soon after. They showed a deep level of expertise and commercial acumen.”

Ronan Stafford

CEO, Codec

“Before [our brand transformation] there was inconsistent messaging being used. We now have clarity across the management team about what we’re good at and our key differentiators.”

Morgan McElligott

Executive Director, Inpute

“We do a lot of modern technology projects, but we also do a lot of what we refer to as “legacy” infrastructure transformation. A lot of infrastructure companies are either very conceptual, or very nuts and bolts, bridging this gap is what we do best. Thanks to Squaredot’s invaluable work, we now understand the value of this unique market position—and, more importantly, how to communicate this value to our clients.”

Miriam Byrne

Operations Director, Triangle

“Squaredot delivered so much more than a brand slogan and a great website. They got under the hood of our organisation to help identify, clarify and celebrate our strengths as a predominant Irish tech partner to the country's largest companies. Their deep domain expertise in B2B tech branding and marketing meant they not only understood the business but also the challenges, the opportunities, the trends and most importantly the B2B buyer.”

Brian McPartlin

Head of Marketing, Client Solutions

“I was absolutely thrilled with the new website and brand positioning that Squaredot delivered. I truly feel like this is going to change the game for ETU and bring us to the next level. We’re already making inroads into corporate America as we now have the marketing foundation and strategy in place that’s primed for growth. We simply could not have done this without Squaredot”

East Apthorp

Head of Marketing, ETU

“Squaredot took our senior leadership team on a journey of self discovery as we honed in on our brand positioning, marketing strategy, identity and place in the market. The resulting rebrand work, new website, creative, positioning and content assets are enabling us to realise our vision for the company which is to create a global brand that will resonate with our target personas. Our brand awareness has grown exponentially and we are generating Marketing Qualified Leads (MQL’s) that are a marketers nirvana.”

Aisling Bolger

Head of Marketing, Arkphire

“We wanted a brand building campaign that would put us on the map, give the brand a warm personality, and get people talking about us. This campaign has achieved this and more. We have had an increase in conversations from events, people are asking us more educated questions, they are warmer leads! We have already doubled our overall traffic and tripled our returning visitors to the site.”

Sinead Geraghty

Marketing Director, Origina

“We’ve been working with Squaredot for a number of years and we work very much as a partnership. They understand our business, B2B marketing and the inbound methodology. Squaredot worked hand in hand with us to create and deliver this end to end campaign, including the digital hub, eBooks, research and related content that delivered exceptional results for our business”

Aisling White

Head of Marketing, Travelport Digital

“Squaredot helped raise our profile in the market. With a limited total addressable market we had to make a splash with our content to help us establish the reputation of an industry thought-leader. We always felt in safe hands dealing with Squaredot and the results speak for themselves - we’ve even created an audience in New York that we’ve never had before, and that’s big.”

Darren Ryan

CEO, Deanta Global


Why are we the only B2B tech agency you need to speak to?

We could wax lyrical about our understanding of the nuances of the industry and the competitive landscape. Or tell you how we cover every base from discovery sessions to winning accounts. Or we could point out the case studies success stories, the awards we’ve won, and the relationships we’ve built with our clients over the years supported by testimonials. It all points in the same direction - we help B2B tech brands get famous.

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There has been a definite shift towards humanising B2B marketing and this recognition has been long overdue. Talking to your audience purely in rational, logical terms simply won’t cut through the clutter. Also, we’ve all been handcuffed to short-term lead generation KPIs for years now while we ignore the benefits of longer-term brand building. 

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