Standing out and being recognised is a challenge for many B2B tech brands. Without a strong identity and tone of voice, all your marketing and brand storytelling efforts and thought leadership credentials could be in vain. Or worse still, it could be wrongly attributed to your competition. We create a strong visual platform for your brand, define how it should be presented in a unique and appealing fashion and consistently apply it across all marketing collateral. Assets vary wildly and while the possibilities are endless and the canvas always changes, your brand visual presence shouldn’t.
Consider branding to be your Sunday best suit that you ‘wear’ over every piece of marketing communication you put out there. It’s unique to you and appealing and recognisable to everyone else. To achieve that we can help you refresh, or create from scratch, a contemporary identity driven by your brand positioning and values - your logo, brand assets, fonts, colours, tone of voice, imagery, and everything else. Additionally, we produce clear and easy to follow brand guidelines on how to use and apply your new brand in a consistent fashion, no matter what the platform or medium.
Transforming a B2B enterprise technology brand and making behavioural learning famous across corporate America.
“I was absolutely thrilled with the new website and brand positioning that Squaredot delivered. I truly feel like this is going to change the game for ETU and bring us to the next level. We’re already making inroads into corporate America as we now have the marketing foundation and strategy in place that’s primed for growth. We simply could not have done this without Squaredot”
“Squaredot took our senior leadership team on a journey of self discovery as we honed in on our brand positioning, marketing strategy, identity and place in the market. The resulting rebrand work, new website, creative, positioning and content assets are enabling us to realise our vision for the company which is to create a global brand that will resonate with our target personas. Our brand awareness has grown exponentially and we are generating Marketing Qualified Leads (MQL’s) that are a marketers nirvana.”
“We wanted a brand building campaign that would put us on the map, give the brand a warm personality, and get people talking about us. This campaign has achieved this and more. We have had an increase in conversations from events, people are asking us more educated questions, they are warmer leads! We have already doubled our overall traffic and tripled our returning visitors to the site.”
“We’ve been working with Squaredot for a number of years and we work very much as a partnership. They understand our business, B2B marketing and the inbound methodology. Squaredot worked hand in hand with us to create and deliver this end to end campaign, including the digital hub, eBooks, research and related content that delivered exceptional results for our business”
“Squaredot helped raise our profile in the market. With a limited total addressable market we had to make a splash with our content to help us establish the reputation of an industry thought-leader. We always felt in safe hands dealing with Squaredot and the results speak for themselves - we’ve even created an audience in New York that we’ve never had before, and that’s big.”
''We compete against some of the biggest tech companies in the world. So we need to be smart and efficient with our marketing budget. Squaredot have helped us with our SEO strategy, producing content clusters and pillar pages and optimising our website - all of which helps us rank higher on Google search results.”
We could wax lyrical about our understanding of the nuances of the industry and the competitive landscape. Or tell you how we cover every base from discovery sessions to winning accounts. Or we could point out the case studies success stories, the awards we’ve won, and the relationships we’ve built with our clients over the years supported by testimonials. It all points in the same direction - we help B2B tech brands get famous.
Our story is telling yours.
As a B2B marketing agency, that’s our remit, but just for this blog we’ll delve into the story behind the story and tell you a little about us. Specifically how we pivoted our position in the market and broadened out our service offering. Perhaps it might spark some ideas for your own brand.
Do brand guardians have the same consideration, planning and presentation for their brands’ digital homes? If an unexpected visitor shows up on your website homepage, how will they be greeted?
It feels petty discussing economics at a time when Covid 19 is indiscriminately rampaging through society. But we’re just a marketing agency, not front line heroes or scientists, so we’ll stick to what we know.
One day, it was business as usual, the next day, an existential threat started banging at our doorstep. For many B2B tech companies, you may have no reason to pivot your offering. But you will need to be sensitive in your messaging.