Squaredot
B2B Marketing insights

B2B marketing masterclass

We love B2B storytelling. And over time we’ve formed our own marketing narratives, opinions, advice and tips. We tease out what are B2B’s most effective strategies, content trends and promotions and lots more. We keep our fingers on the pulse, outreach to influencers and thought leaders, collate views, opinions and trends, debate internally, draw upon our collective experience and publish the conclusions. Feel free to nosey around.

The forgotten B’s in B2B - Brand fame

Strategy
Branding
Promotion
Campaigns

On the contrary to the general belief, we think that there has never been a better time to inject imagination and creativity into your B2B brand building storytelling and seek fame.

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Brand positioning: the lesser known B2B superpower

Strategy
Branding
Campaigns

In this eBook, we’ll show you just how much positioning matters, why it’s so difficult to grow without it, how to plan your positioning strategy and why it’s never too late to start.

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Getting to the heart of the matter - Irish B2B Marketing Survey 2020

Strategy
Branding
Web & digital
Campaigns

We surveyed Irish B2B marketers on their priorities for 2020. Download the report to see how your strategies, budgets and tactics compare. Also discover also what our panel of industry experts say will be their ‘big bets’ for 2020.

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Brand positioning: the lesser known B2B superpower

In this eBook, we’ll show you just how much positioning matters, why it’s so difficult to grow without it, how to plan your positioning strategy and why it’s never too late to start.

Read more

Ebook | First 12 Weeks on HubSpot

If you’re new to Hubspot, or inbound marketing in general, or maybe wondering why your campaigns to date are not performing, then we have just the workbook for you. Learn how to set up and start generating leads on Hubspot.

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Ebook | The B2B Content Creation Masterclass

We’ve dug deep into our years of experience and expertise, collected our thoughts and put together a marketing content masterclass to help you create content that delivers qualified leads.

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Ebook | Sales on steroids

The digital era has opened doors to shortcuts helping you automate time consuming chores so you can concentrate on closing the deals. Discover 9 digital hacks to accelerate your B2B Sales.

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Ebook | B2B Lead Generation

We’ve dug deep into our years of experience and expertise, collected our thoughts and put together a marketing content masterclass to help you create content that delivers qualified leads.

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Ebook | How to build a great LinkedIn company page

LinkedIn is your company's gateway to engaging conversations with targeted personas. Learn more about how to grow and impress your audience on this social media platform.

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Ebook | Intro to inbound marketing

Learn how to generate leads using inbound methodologies. In this eBook we explore what Inbound is all about, in no nonsense, plain English.

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