Squaredot
B2B Marketing insights

B2B marketing masterclass

We love B2B storytelling. And over time we’ve formed our own marketing narratives, opinions, advice and tips. We tease out what are B2B’s most effective strategies, content trends and promotions and lots more. We keep our fingers on the pulse, outreach to influencers and thought leaders, collate views, opinions and trends, debate internally, draw upon our collective experience and publish the conclusions. Feel free to nosey around.

Killer B’s in B2B - Balance

Strategy
Branding
Promotion
Campaigns

There has been a definite shift towards humanising B2B marketing and this recognition has been long overdue. Talking to your audience purely in rational, logical terms simply won’t cut through the clutter. Also, we’ve all been handcuffed to short-term lead generation KPIs for years now while we ignore the benefits of longer-term brand building. 

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Killer B’s in B2B - Bravery

Strategy
Branding
Promotion
Campaigns

It takes bravery to back creativity over logic, right-brain over left-brain thinking with long-term over short-term objectives. There is no ceiling for really big brand-building ideas. You just need an open mind and the bravery to think big and act differently.

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2021 state of the nation report is here!

Strategy
Branding
Web & digital
Campaigns

Last year every industry witnessed unprecedented upheaval and disruption on a global scale. So how have Irish B2B marketers fared? What trends emerged? What happened to budgets? We had lots of questions and kept an open mind until we reviewed the results.

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Brand positioning: the lesser known B2B superpower

In this eBook, we’ll show you just how much positioning matters, why it’s so difficult to grow without it, how to plan your positioning strategy and why it’s never too late to start.

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Ebook | Next 12 weeks on HubSpot

If you’re new to Hubspot, or inbound marketing in general, or maybe wondering why your campaigns to date are not performing, then we have just the workbook for you. Learn how to set up and start generating leads on Hubspot.

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Ebook | First 12 Weeks on HubSpot

If you’re new to Hubspot, or inbound marketing in general, or maybe wondering why your campaigns to date are not performing, then we have just the workbook for you. Learn how to set up and start generating leads on Hubspot.

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Ebook | The B2B Content Creation Masterclass

We’ve dug deep into our years of experience and expertise, collected our thoughts and put together a marketing content masterclass to help you create content that delivers qualified leads.

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Ebook | B2B Lead Generation

We’ve dug deep into our years of experience and expertise, collected our thoughts and put together a marketing content masterclass to help you create content that delivers qualified leads.

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Ebook | How to build a great LinkedIn company page

LinkedIn is your company's gateway to engaging conversations with targeted personas. Learn more about how to grow and impress your audience on this social media platform.

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Ebook | Intro to inbound marketing

Learn how to generate leads using inbound methodologies. In this eBook we explore what Inbound is all about, in no nonsense, plain English.

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