Squaredot
B2B Marketing insights

B2B marketing masterclass

We love B2B storytelling. And over time we’ve formed our own marketing narratives, opinions, advice and tips. We tease out what are B2B’s most effective strategies, content trends and promotions and lots more. We keep our fingers on the pulse, outreach to influencers and thought leaders, collate views, opinions and trends, debate internally, draw upon our collective experience and publish the conclusions. Feel free to nosey around.

Killer B’s in B2B - Balls

Strategy
Branding
Promotion
Campaigns

There has been a definite shift towards humanising B2B marketing and this recognition has been long overdue. Talking to your audience purely in rational, logical terms simply won’t cut through the clutter. Also, we’ve all been handcuffed to short-term lead generation KPIs for years now while we ignore the benefits of longer-term brand building. 

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2021 state of the nation report is here!

Strategy
Branding
Web & digital
Campaigns

Last year every industry witnessed unprecedented upheaval and disruption on a global scale. So how have Irish B2B marketers fared? What trends emerged? What happened to budgets? We had lots of questions and kept an open mind until we reviewed the results.

Killer B’s in B2B - Brand

Strategy
Branding
Promotion
Campaigns

On the contrary to the general belief, we think that there has never been a better time to inject imagination and creativity into your B2B brand building storytelling and seek fame.

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Blushing at DesignRush’s review

We got a lovely surprise this week when DesignRush published a blog about our very own website and said some lovely things about it -

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2018 Hubspot impact awards - international graphic design grand prize winner

We’re delighted to picked up our second 2018 Hubspot Impact Award Grand Prize, this time in the International Graphic Design category (the second time we’ve won this award) for our animation work with PSI Mobile.

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Dublin-based B2B agency in running for Drum Search Awards

Squaredot were judged on an innovative campaign for Ireland’s leading P2P lending company in the B2B awards which focus on search.

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2016 International Grand Prize for graphic design

Read all about our international award winning campaign for Roomex, the hotel booking platform for businesses.

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