How do You Start an Inbound Marketing Agency from Scratch?

3 Mar 2017 | by Ian Blake

Interview with Squaredot about its successful experience with Hubspot inbound marketing methodology.

A lot has changed in the last two years since we set up Squaredot in my kitchen and this interview in Hubspot Dublin HQ has brought the memories flooding back.

We covered all the salient points along the Squaredot B2B inbound marketing journey; from our humble set up, to winning our first clients, tripling our business in 2016, achieving Gold Partner status and becoming the first ever Irish winners of the prestigious Hubspot Impact Award in Boston. (By the way, if you haven’t gone to #Inbound yet, put it in your diary for next year - it’s truly epic in scale, theatre, insights and learnings.)

Dropping into Hubspot’s European HQ is always a fascinating, inspiring and educational experience. Thankfully with Squaredot’s offices only around the corner, it wasn’t too much of a trek. On the hot seat with me leading the interview was Stephen Higgins, our first Hubspot channel consultant.

Notable points of discussion include:

  • Leveraging your network.
  • Creating something remarkable to make a big splash.
  • Refining your sales process.
  • Learning how to say ‘No’.
  • Finding your niche (the heart surgeon earns more than the GP).
  • Hiring people smarter than you.
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