B2B marketing accreditation

B2B marketing gets Ivy League accreditation

16 Feb 2021 | by Ian Blake

As kids, I doubt many of us ever wanted to grow up as B2B marketers. For a start, it never had the cool street cred of consumer marketing and secondly, there just weren’t many marketing courses and college modules dedicated to B2B.

As kids, I doubt many of us ever wanted to grow up as B2B marketers. For a start, it never had the cool street cred of consumer marketing and secondly, there just weren’t many marketing courses and college modules dedicated to B2B.

Well times have changed,

(Maybe it’s thanks to the rise of online education which Covid forced upon us?)

And now we have the prestigious Ivy League Columbia Business School and the world renowned Kellogg and Insead business schools providing courses and modules on the subject.

As a B2B marketing agency, we are delighted to see these becoming available. While the marketing principles and theories are the same in B2B and B2C, in practice the nuanced differences might take you by surprise.

Here’s a list of colleges running courses in B2B marketing. Pass it onto anyone you know who might be interested

Columbia University

Columbia Business School is the business school of Columbia University in the City of New York in Manhattan, New York City. Established in 1916, Columbia Business School is one of the oldest business schools in the world. It is one of six Ivy League business schools.

Course Title: B2B Marketing Strategy (Online)
Start Date: February 18, 2021
Duration: 6 Weeks
Hours per week: 4-6
Location: Online
Qualification: Certificate
Investment: $2,600

Who the course is for:

Mid to senior level marketing or business unit managers

  • Managers from a technical or manufacturing background, now responsible for growth or marketing-driven functions
  • Product managers and marketing leads transitioning from a consumer domain into a B2B environment
  • Account managers seeking to make better customer-relationship decisions specific to B2B marketing
  • Experienced and newly promoted product and business unit managers with technical expertise but limited marketing background

Full course details


The Kellogg School of Management at Northwestern University is the business school of Northwestern University, located in the Chicago Metropolitan Area, Illinois 

Course Title: Business Marketing Strategy
Start Date: April 19 - May 7, 2021 & Oct 11 - 29, 2021
Duration: 2 Weeks
Hours per week: 17.5 (classes are 8:30 to 12:30 daily)
Location: Live virtual program
Qualification: Credit towards a Kellogg Executive Scholar Certificate — All our live virtual programs count towards completion of your certificate
Investment: $8,150

Who the course is for:

  • General managers
  • Marketing, product and sales managers from medium to large business-to-business firms
  • Presidents and vice presidents of marketing from smaller firms
  • Other managers who help plan and implement market-oriented business strategies

Full course details


INSEAD is a non-profit, private university with locations in campuses in Europe and Asia, and satellite facilities in the Middle East, and North America.

Course Title: B2B Marketing Strategies
Start Date: 28th June - 2nd July 2021
Duration: 5 days
Hours per week: full time
Location: On site, Fontainebleau, Paris, France
Qualification: This programme qualifies for the INSEAD Certificate in Global Management
Investment: €9,650

Who the course is for:

The B2B Marketing Strategies is designed for executives in B2B industries and professional service-organisations seeking to lead transformation in a digital world:

  • Senior executives at general management level or heading sales or marketing functions in their organisations
  • Executives working in professional service-organisations who wish to improve their ability to design and deliver outstanding customer experiences
  • Executives in B2B industries seeking to develop successful business strategies in today’s agile and digital world
  • Executives from all business areas who wish to develop their strategic understanding and build a roadmap to transform marketing within their organisations
  • Executives who want to move from products to solutions and create differentiation strategies for future growth
  • Executives who want to understand how becoming more customer-centric in B2B environments can create value for their organisations.

Full course details

UCD Professional Academy

Course Title: Professional Diploma in B2B Marketing
Start Date: 18th Feb - 6th May 2021
Duration: 12 weeks
Hours per week: 3
Location: Live online lectures
Qualification: Professional Diploma in B2B Marketing
Investment: €1,500

Who the course is for:

You do not need to have any prior experience or qualifications in B2B marketing to apply for this course. You may be looking to kickstart your marketing career or you may be a seasoned marketer looking to upskill in relevant and practical B2B strategies.

  • A business owner or entrepreneur
  • A marketing or digital marketing professional
  • A recent graduate
  • Someone who is looking for a career change

Full course details


The only course provided by a business as opposed to a university. Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership, strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today’s unprecedented change in order to succeed.

Course Title: B2B Marketing Certification
Start Date: 8th March and monthly thereafter
Duration: 8 weeks
Hours per week: 3
Location: Podcasts, Webinars and short case studies
Qualification: B2B Marketing Certificate
Investment: $2,099

Full course details


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