--- title: B2B marketing gets Ivy League accreditation description: As kids, I doubt many of us ever wanted to grow up as B2B marketers. For a start, it never had the cool street cred of consumer marketing and secondly, there just weren’t many marketing courses and college modules dedicated to B2B. image: https://www.squaredot.agency/hubfs/jaredd-craig-HH4WBGNyltc-unsplash_1558x534.jpg --- [![Squaredot-logo-navy](https://www.squaredot.agency/hs-fs/hubfs/1.%20Squaredot%20Website%202020%20-%20Assets/Squaredot-logo-navy.png?width=92&height=65&name=Squaredot-logo-navy.png)](https://www.squaredot.agency/) - [Work](https://www.squaredot.agency/our-work) - [Who We Are](https://www.squaredot.agency/who-we-are) - [What We Do](https://www.squaredot.agency/what-we-do) - [Resources](https://www.squaredot.agency/resources) - [Contact Us](https://www.squaredot.agency/contact-us) MENU - [Work](https://www.squaredot.agency/our-work) - [Who we are](https://www.squaredot.agency/who-we-are) - What we do - [All services](https://www.squaredot.agency/what-we-do) - [B2B marketing strategy](https://www.squaredot.agency/what-we-do/b2b-marketing-strategy) - [Branding](https://www.squaredot.agency/what-we-do/b2b-branding) - [Web and digital](https://www.squaredot.agency/what-we-do/b2b-websites) - [Content](https://www.squaredot.agency/what-we-do/b2b-content-marketing) - [Campaigns](https://www.squaredot.agency/what-we-do/b2b-campaigns) - [Promotion](https://www.squaredot.agency/what-we-do/b2b-promotion) - Who we help - [Irish b2b tech](https://www.squaredot.agency/scaling-b2b-technology-business) - [Multinational b2b tech](https://www.squaredot.agency/multinational-b2b-tech) - [Resources](https://www.squaredot.agency/resources) - [Contact us](https://www.squaredot.agency/contact-us) More on B2B marketing [SHARE](https://www.squaredot.agency/) [BACK TO ALL INSIGHTS](https://www.squaredot.agency/resources) Squaredot ![sq-logo](https://www.squaredot.agency/hubfs/Squaredot_2020_Theme/Panel%20Labels/sqOpnLogo.svg) B2B marketing accreditation # B2B marketing gets Ivy League accreditation Strategy 16 Feb 2021 | by [Ian Blake](https://www.squaredot.agency/resources/author/ian-blake) As kids, I doubt many of us ever wanted to grow up as B2B marketers. For a start, it never had the cool street cred of consumer marketing and secondly, there just weren’t many marketing courses and college modules dedicated to B2B. ![](https://www.squaredot.agency/hubfs/jaredd-craig-HH4WBGNyltc-unsplash_1558x534.jpg) As kids, I doubt many of us ever wanted to grow up as B2B marketers. For a start, it never had the cool street cred of consumer marketing and secondly, there just weren’t many marketing courses and college modules dedicated to B2B. Well times have changed, (Maybe it’s thanks to the rise of online education which Covid forced upon us?) And now we have the prestigious Ivy League Columbia Business School and the world renowned Kellogg and Insead business schools providing courses and modules on the subject. As a B2B marketing agency, we are delighted to see these becoming available. While the marketing principles and theories are the same in B2B and B2C, in practice the nuanced differences might take you by surprise. Here’s a list of colleges running courses in B2B marketing. Pass it onto anyone you know who might be interested ### Columbia University Columbia Business School is the business school of Columbia University in the City of New York in Manhattan, New York City. Established in 1916, Columbia Business School is one of the oldest business schools in the world. It is one of six Ivy League business schools. Course Title: B2B Marketing Strategy (Online) Start Date: February 18, 2021 Duration: 6 Weeks Hours per week: 4-6 Location: Online Qualification: Certificate Investment: $2,600 Who the course is for: Mid to senior level marketing or business unit managers - Managers from a technical or manufacturing background, now responsible for growth or marketing-driven functions - Product managers and marketing leads transitioning from a consumer domain into a B2B environment - Account managers seeking to make better customer-relationship decisions specific to B2B marketing - Experienced and newly promoted product and business unit managers with technical expertise but limited marketing background [Full course details](https://www8.gsb.columbia.edu/execed/program-pages/details/596/B2BMS) ### Kellogg The Kellogg School of Management at Northwestern University is the business school of Northwestern University, located in the Chicago Metropolitan Area, Illinois  Course Title: Business Marketing Strategy Start Date: April 19 - May 7, 2021 & Oct 11 - 29, 2021 Duration: 2 Weeks Hours per week: 17.5 (classes are 8:30 to 12:30 daily) Location: Live virtual program Qualification: Credit towards a Kellogg Executive Scholar Certificate — All our live virtual programs count towards completion of your certificate Investment: $8,150 Who the course is for: - General managers - Marketing, product and sales managers from medium to large business-to-business firms - Presidents and vice presidents of marketing from smaller firms - Other managers who help plan and implement market-oriented business strategies [Full course details](https://www.kellogg.northwestern.edu/executive-education/individual-programs/executive-programs/btob.aspx) ### Insead INSEAD is a non-profit, private university with locations in campuses in Europe and Asia, and satellite facilities in the Middle East, and North America. Course Title: B2B Marketing Strategies Start Date: 28th June - 2nd July 2021 Duration: 5 days Hours per week: full time Location: On site, Fontainebleau, Paris, France Qualification: This programme qualifies for the [INSEAD Certificate in Global Management](https://www.insead.edu/executive-education/certificate-global-management) Investment: €9,650 Who the course is for: The **B2B Marketing Strategies** is designed for executives in B2B industries and professional service-organisations seeking to lead transformation in a digital world: - Senior executives at general management level or heading sales or marketing functions in their organisations - Executives working in professional service-organisations who wish to improve their ability to design and deliver outstanding customer experiences - Executives in B2B industries seeking to develop successful business strategies in today’s agile and digital world - Executives from all business areas who wish to develop their strategic understanding and build a roadmap to transform marketing within their organisations - Executives who want to move from products to solutions and create differentiation strategies for future growth - Executives who want to understand how becoming more customer-centric in B2B environments can create value for their organisations. [Full course details](https://www.insead.edu/executive-education/marketing-sales/b2b-marketing-strategies-date-fees) ### UCD Professional Academy Course Title: Professional Diploma in B2B Marketing Start Date: 18th Feb - 6th May 2021 Duration: 12 weeks Hours per week: 3 Location: Live online lectures Qualification: Professional Diploma in B2B Marketing Investment: €1,500 Who the course is for: You do not need to have any prior experience or qualifications in B2B marketing to apply for this course. You may be looking to kickstart your marketing career or you may be a seasoned marketer looking to upskill in relevant and practical B2B strategies. - A business owner or entrepreneur - A marketing or digital marketing professional - A recent graduate - Someone who is looking for a career change [Full course details](https://www.ucd.ie/professionalacademy/findyourcourse/professionaldiplomainb2bmarketing/) ### Forrester The only course provided by a business as opposed to a university. Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership, strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today’s unprecedented change in order to succeed. Course Title: B2B Marketing Certification Start Date: 8th March and monthly thereafter Duration: 8 weeks Hours per week: 3 Location: Podcasts, Webinars and short case studies Qualification: B2B Marketing Certificate Investment: $2,099 [Full course details](https://go.forrester.com/certification/b2b-marketing-certification/)   [Back to all insights](https://www.squaredot.agency/resources) ## More B2B marketing insights you might like [Article](https://www.squaredot.agency/resources/topic/article) ![How to avoid the post-acquisition value leak in MSP deals](https://www.squaredot.agency/hubfs/Blog/How%20to%20avoid%20the%20post-acquisition%20value%20leak%20in%20MSP%20deals.jpg) MSP marketing Strategy ### [How to avoid the post-acquisition value leak in MSP deals](https://www.squaredot.agency/resources/how-to-avoid-the-post-acquisition-value-leak-in-msp-deals) The MSP industry's natural inclination is to focus on technical integration. But here's the reality: your clients don't care about your internal systems. [Read full article](https://www.squaredot.agency/resources/how-to-avoid-the-post-acquisition-value-leak-in-msp-deals) [Article](https://www.squaredot.agency/resources/topic/article) ![Why your MSP loses deals before they even begin](https://www.squaredot.agency/hubfs/Blog/Why%20your%20MSP%20loses%20deals%20before%20they%20even%20begin.jpg) MSP marketing Branding ### [Why your MSP loses deals before they even begin](https://www.squaredot.agency/resources/why-your-msp-loses-deals-before-they-even-begin) Acquiring new customers (43%) and revenue growth (37%) top the list of MSP concerns according to Datto's latest industry research. But by the time a prospect reaches out to your MSP, they've already decided who they'll choose. [Read full article](https://www.squaredot.agency/resources/why-your-msp-loses-deals-before-they-even-begin) [Article](https://www.squaredot.agency/resources/topic/article) ![The MSP growth secret hidden in Buffett's advertising playbook](https://www.squaredot.agency/hubfs/Blog/msp-growth-plateau-featured.jpg) MSP marketing Branding ### [The MSP growth secret hidden in Buffett's advertising playbook](https://www.squaredot.agency/resources/the-msp-growth-secret-hidden-in-buffetts-advertising-playbook) Discover how MSPs can unlock sustainable growth by adopting Warren Buffett’s strategic advertising principles, focusing on brand visibility, consistency, and building emotional connections with their audience. [Read full article](https://www.squaredot.agency/resources/the-msp-growth-secret-hidden-in-buffetts-advertising-playbook) [Article](https://www.squaredot.agency/resources/topic/article) ![How dullness impacts your MSP's growth blog](https://www.squaredot.agency/hubfs/cost%20of%20being%20boring-burning%20money.png) Strategy Positioning ### [How dullness impacts your MSP's growth](https://www.squaredot.agency/resources/dullness-impacts-your-msp) “*Dull is expensive commercially,”* says Adam Morgan, a seasoned advertising veteran and partner at Eatbigfish. Many MSPs appear indistinguishable from one another, so what is this lack of identity actually costing you? [Read full article](https://www.squaredot.agency/resources/dullness-impacts-your-msp) [Article](https://www.squaredot.agency/resources/topic/article) ![](https://www.squaredot.agency/hubfs/Sea%20of%20sameness.png) Positioning Branding ### [Standing out in a sea of sameness: unlocking growth for MSPs](https://www.squaredot.agency/resources/standing-out-in-a-sea-of-sameness-unlocking-growth-for-msps) Many MSPs find themselves caught in a frustrating cycle of uniformity. And the effort to differentiate from the competition can feel like an uphill battle. So how can you stand out in the sea of sameness? [Read full article](https://www.squaredot.agency/resources/standing-out-in-a-sea-of-sameness-unlocking-growth-for-msps) [Article](https://www.squaredot.agency/resources/topic/article) ![](https://www.squaredot.agency/hubfs/Strategy%20over%20tactics.png) Strategy MSP marketing ### [Why MSPs thrive with strategy over tactics](https://www.squaredot.agency/resources/why-msps-thrive-with-strategy-over-tactics) Why MSPs thrive with strategy over tactics.  Let's delve into why MSPs should prioritize strategy over tactics, and the immense opportunities this shift can unlock. [Read full article](https://www.squaredot.agency/resources/why-msps-thrive-with-strategy-over-tactics) [Podcast](https://www.squaredot.agency/resources/topic/podcast) ![B2B marketing for managed service providers (MSPs)](https://www.squaredot.agency/hubfs/ultimate-MSP-marketing-strategy.png) Strategy Positioning MSP marketing ### [The ultimate MSP marketing strategy](https://www.squaredot.agency/resources/the-ultimate-msp-marketing-strategy) Listen to our strategy lead, Martin Bailie, discuss the challenges for MSPs, how to win your respective market, differentiation, positioning and go-to-market strategies…and how you can succeed as an MSP in today’s market. [Read full article](https://www.squaredot.agency/resources/the-ultimate-msp-marketing-strategy) [Article](https://www.squaredot.agency/resources/topic/article) ![What's left for humans after AI in B2B marketing?](https://www.squaredot.agency/hubfs/Blog%20Images/Whats%20left%20for%20humans%20after%20AI%20in%20B2B%20marketing-min.jpg) Branding Strategy Campaigns ### [What's left for humans after AI in B2B marketing?](https://www.squaredot.agency/resources/whats-left-for-humans-after-ai-in-b2b-marketing) Are B2B marketers really going to lose their jobs with the emergence of AI? We can't help but ask if all that remains for us humans in the marketing world are mundane tasks and crunching numbers. Read on to find out how exactly you can compete with automation’s increasing presence. [Read full article](https://www.squaredot.agency/resources/whats-left-for-humans-after-ai-in-b2b-marketing) ### Can't get enough? Subscribe to our updates to get more [Follow us on LinkedIn](https://www.linkedin.com/company/squaredot-agency/) [Follow us on Twitter](https://twitter.com/squaredotagency) [Follow us on Facebook](https://www.facebook.com/squaredotagency) [Follow us on Instagram](https://www.instagram.com/squaredot.agency/) All rights reserved 2024 © Squaredot ![Component 16 – 9](https://www.squaredot.agency/hubfs/Squaredots_2020_Theme/images/Component%2016%20%E2%80%93%209.svg) [Privacy policy](https://www.squaredot.eu/privacy-policy) ![](https://px.ads.linkedin.com/collect/?pid=19910&fmt=gif)