The forgotten Bs in B2B

Brand positioning: the lesser known B2B superpower


Positioning helps B2B tech brands stand out in a crowded marketplace. It’s an identity shortcut, a fast-track to the customer’s brain. It helps you find your customers and your customers find you. In short, it’s a lesser known superpower that you can unleash on your market.

In this eBook, we’re going to show you just how much positioning matters, why it’s so difficult to grow without it, how to plan your positioning strategy and why it’s never too late to start.

Download your free copy and learn all about: 

  • The importance of brand positioning for B2B tech brands
  • How great positioning generates leads
  • The 3 E’s of positioning (exploration, evaluation and evolution)
  • Great examples of B2B tech positioning (contemporary and retro examples)

More B2B marketing insights you might like