Killer B’s in B2B - Brand
On the contrary to the general belief, we think that there has never been a better time to inject imagination and creativity into your B2B brand building storytelling and seek fame.
What’s the point in aiming for the stars and doing everything by the book - establishing a compelling position in the market, building an awesome website and digital presence that backs up your ambition, and beef up your sales team in anticipation of a flood of enquiries - if you ultimately end up your industry’s best kept secret? With brand building or lead generation strategies, promotion is key and ‘action’ is the operative word. We action your content and your brand’s story and get it in front of the right people on the right channels.
Campaign promotion can be split into three component parts - strategy, planning and execution. In simple terms we look at your industry and target audience to see what’s being talked about and how, through what channels, formats and why? Once all the details of the promotion plan are mapped out and all campaign assets are produced, we press go on marketing automation lever pulling, email marketing, digital PR, inbound & outbound marketing, social media promotion and content amplification. You could set your watch to our project schedule charts. Every action is then measured against the objectives and KPIs are tracked. What’s working, what’s not and why? How can we action it better?
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Generating buckets of leads and sales opportunities for a global travel brand through an immersive, multimedia, thought leadership campaign
Helping a book publishing tech and services provider make waves across both sides of the Atlantic
Rising up Google’s search results through clever SEO strategy and implementation while competing against the likes of Salesforce & SAP on a budget
“I was absolutely thrilled with the new website and brand positioning that Squaredot delivered. I truly feel like this is going to change the game for ETU and bring us to the next level. We’re already making inroads into corporate America as we now have the marketing foundation and strategy in place that’s primed for growth. We simply could not have done this without Squaredot”
East Apthorp
Head of Marketing, ETU
“Squaredot took our senior leadership team on a journey of self discovery as we honed in on our brand positioning, marketing strategy, identity and place in the market. The resulting rebrand work, new website, creative, positioning and content assets are enabling us to realise our vision for the company which is to create a global brand that will resonate with our target personas. Our brand awareness has grown exponentially and we are generating Marketing Qualified Leads (MQL’s) that are a marketers nirvana.”
Aisling Bolger
Head of Marketing, Arkphire
“We wanted a brand building campaign that would put us on the map, give the brand a warm personality, and get people talking about us. This campaign has achieved this and more. We have had an increase in conversations from events, people are asking us more educated questions, they are warmer leads! We have already doubled our overall traffic and tripled our returning visitors to the site.”
Sinead Geraghty
Marketing Director, Origina
“We’ve been working with Squaredot for a number of years and we work very much as a partnership. They understand our business, B2B marketing and the inbound methodology. Squaredot worked hand in hand with us to create and deliver this end to end campaign, including the digital hub, eBooks, research and related content that delivered exceptional results for our business”
Aisling White
Head of Marketing, Travelport Digital
“Squaredot helped raise our profile in the market. With a limited total addressable market we had to make a splash with our content to help us establish the reputation of an industry thought-leader. We always felt in safe hands dealing with Squaredot and the results speak for themselves - we’ve even created an audience in New York that we’ve never had before, and that’s big.”
Darren Ryan
CEO, Deanta Global
''We compete against some of the biggest tech companies in the world. So we need to be smart and efficient with our marketing budget. Squaredot have helped us with our SEO strategy, producing content clusters and pillar pages and optimising our website - all of which helps us rank higher on Google search results.”
Emma Duffy
Head of Marketing, Intact Software
We could wax lyrical about our understanding of the nuances of the industry and the competitive landscape. Or tell you how we cover every base from discovery sessions to winning accounts. Or we could point out the case studies success stories, the awards we’ve won, and the relationships we’ve built with our clients over the years supported by testimonials. It all points in the same direction - we help B2B tech brands get famous.
On the contrary to the general belief, we think that there has never been a better time to inject imagination and creativity into your B2B brand building storytelling and seek fame.
Ferrari has recently been announced as the most valuable brand in the world for the second time by Brand Finance. And it got me thinking about what B2B marketers could learn from this Italian luxury sports car
Our story is telling yours.
As a B2B marketing agency, that’s our remit, but just for this blog we’ll delve into the story behind the story and tell you a little about us. Specifically how we pivoted our position in the market and broadened out our service offering. Perhaps it might spark some ideas for your own brand.
As kids, I doubt many of us ever wanted to grow up as B2B marketers. For a start, it never had the cool street cred of consumer marketing and secondly, there just weren’t many marketing courses and college modules dedicated to B2B.
Squaredot was very proud to feature recently in the acclaimed Catalyst magazine. In the article we go deep on why your strategic positioning is critical for B2B brand growth.
Do brand guardians have the same consideration, planning and presentation for their brands’ digital homes? If an unexpected visitor shows up on your website homepage, how will they be greeted?
It feels petty discussing economics at a time when Covid 19 is indiscriminately rampaging through society. But we’re just a marketing agency, not front line heroes or scientists, so we’ll stick to what we know.
One day, it was business as usual, the next day, an existential threat started banging at our doorstep. For many B2B tech companies, you may have no reason to pivot your offering. But you will need to be sensitive in your messaging.
What does a cold and wet morning, nearly 80 of Ireland’s top B2B marketers and a panel of esteemed business leaders make? In one word (or hashtag) the answer is #GreatB2BMarketing