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B2B marketing promotion
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B2B promotion insights

B2B marketing promotion

What’s the point in aiming for the stars and doing everything by the book - establishing a compelling position in the market, building an awesome website and digital presence that backs up your ambition, and beef up your sales team in anticipation of a flood of enquiries - if you ultimately end up your industry’s best kept secret? With brand building or lead generation strategies, promotion is key and ‘action’ is the operative word. We action your content and your brand’s story and get it in front of the right people on the right channels.

Promote or perish

Signs you need help with your marketing promotion:

  • You’ve done inbound/content marketing before but never made waves or caused a ripple in the market
  • You have a great offering but you’re having problems spreading the word and getting famous for what you stand for
  • You don’t have enough/any internal marketing resources
  • You don’t have any defined PR or content promotion strategy in place (or in writing)
  • You haven’t nurtured relationships with the right industry influencers, editors or journalists
  • You need help planning the distribution of your campaign

What does this look like in practice?

Campaign promotion can be split into three component parts - strategy, planning and execution. In simple terms we look at your industry and target audience to see what’s being talked about and how, through what channels, formats and why? Once all the details of the promotion plan are mapped out and all campaign assets are produced, we press go on marketing automation lever pulling, email marketing, digital PR, inbound & outbound marketing, social media promotion and content amplification. You could set your watch to our project schedule charts. Every action is then measured against the objectives and KPIs are tracked. What’s working, what’s not and why? How can we action it better? 

A proven process that delivers

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Our clients’ success stories

01 / 03
Travelport

Generating buckets of leads and sales opportunities for a global travel brand through an immersive, multimedia, thought leadership campaign

View project
02 / 03
Deanta

Helping a book publishing tech and services provider make waves across both sides of the Atlantic

View project
03 / 03
Intact Software

Rising up Google’s search results through clever SEO strategy and implementation while competing against the likes of Salesforce & SAP on a budget

View project

“Squaredot delivered so much more than a brand slogan and a great website. They got under the hood of our organisation to help identify, clarify and celebrate our strengths as a predominant Irish tech partner to the country's largest companies. Their deep domain expertise in B2B tech branding and marketing meant they not only understood the business but also the challenges, the opportunities, the trends and most importantly the B2B buyer.”

Brian McPartlin

Head of Marketing, Client Solutions

“I was absolutely thrilled with the new website and brand positioning that Squaredot delivered. I truly feel like this is going to change the game for ETU and bring us to the next level. We’re already making inroads into corporate America as we now have the marketing foundation and strategy in place that’s primed for growth. We simply could not have done this without Squaredot”

East Apthorp

Head of Marketing, ETU

“Squaredot took our senior leadership team on a journey of self discovery as we honed in on our brand positioning, marketing strategy, identity and place in the market. The resulting rebrand work, new website, creative, positioning and content assets are enabling us to realise our vision for the company which is to create a global brand that will resonate with our target personas. Our brand awareness has grown exponentially and we are generating Marketing Qualified Leads (MQL’s) that are a marketers nirvana.”

Aisling Bolger

Head of Marketing, Arkphire

“We wanted a brand building campaign that would put us on the map, give the brand a warm personality, and get people talking about us. This campaign has achieved this and more. We have had an increase in conversations from events, people are asking us more educated questions, they are warmer leads! We have already doubled our overall traffic and tripled our returning visitors to the site.”

Sinead Geraghty

Marketing Director, Origina

“We’ve been working with Squaredot for a number of years and we work very much as a partnership. They understand our business, B2B marketing and the inbound methodology. Squaredot worked hand in hand with us to create and deliver this end to end campaign, including the digital hub, eBooks, research and related content that delivered exceptional results for our business”

Aisling White

Head of Marketing, Travelport Digital

“Squaredot helped raise our profile in the market. With a limited total addressable market we had to make a splash with our content to help us establish the reputation of an industry thought-leader. We always felt in safe hands dealing with Squaredot and the results speak for themselves - we’ve even created an audience in New York that we’ve never had before, and that’s big.”

Darren Ryan

CEO, Deanta Global

''We compete against some of the biggest tech companies in the world. So we need to be smart and efficient with our marketing budget. Squaredot have helped us with our SEO strategy, producing content clusters and pillar pages and optimising our website - all of which helps us rank higher on Google search results.”

Emma Duffy

Head of Marketing, Intact Software

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Why are we the only B2B tech agency you need to speak to?

We could wax lyrical about our understanding of the nuances of the industry and the competitive landscape. Or tell you how we cover every base from discovery sessions to winning accounts. Or we could point out the case studies success stories, the awards we’ve won, and the relationships we’ve built with our clients over the years supported by testimonials. It all points in the same direction - we help B2B tech brands get famous.

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Marketing insights to help you
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Killer B’s in B2B - Balance

There has been a definite shift towards humanising B2B marketing and this recognition has been long overdue. Talking to your audience purely in rational, logical terms simply won’t cut through the clutter. Also, we’ve all been handcuffed to short-term lead generation KPIs for years now while we ignore the benefits of longer-term brand building. 

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