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B2B insights
 

You’re going to need a bigger sales team


We help B2B technology companies go to market with on point messaging on a contemporary and striking website that converts. We’ll help you tell your story through memorable advertising, branding, ABM and thought leadership content.
Fame beckons. Leads await.

Our spotlight on the B2B tech landscape

We love Irish B2B success stories and played a part in some ourselves. We can help if you’re an Irish B2B tech company looking to stand out in a crowded market or a multinational with a stretched marketing team in need of tactical support. We can play any role that’s needed, from supporting cast to leading the line.

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Aggressive growth from the foundation up

Irish
B2B Tech

 
Brand & content tactical support

Multinational
B2B tech

Want to expand your empire? Not growing fast enough? Would like to generate more or better leads from your website? We can help. From foundational positioning and strategy, we’ll help you go to market with a strong website and digital presence and help you get famous through content, branding, advertising and promotion.

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Need a specialist B2B tech marketing agency to help grease the wheels of your marketing engine? We’re comfortable rolling up our sleeves and supporting large internal marketing departments to help get campaigns out the door. We supplement your capacity with planning, content, creative, design, copy, animation and video content expertise.

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B2B hall of fame

01 / 04
ETU

Brand positioning, go-to-market marketing strategy, identity update, website, content & ABM program

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02 / 04
Arkphire

Positioning and go-to-market strategy, rebrand, website, content, brand building, creative direction, advertising, print collateral

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03 / 04
Travelport

Influencer outreach, lead generation, immersive multimedia landing page, video, interactive surveys

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04 / 04
Origina

Brand building campaign, video series, landing pages, content, advertising, social media promotion

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B2B tech street cred (and why it matters)

The B2B tech world is complex and challenging. The landscape is lined with multiple stakeholder committees, long buying cycles and big money investments. And we love all that.

We’re B2B tech marketing geeks at heart. How this industry is driving digital transformation globally makes us feel incredibly proud of serving it and it fuels our passion and commitment. It’s not practical to thank everyone in the industry personally for playing their part, so we put this video together instead.

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In the words
of our clients

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"I was absolutely thrilled with the new website and brand positioning that Squaredot delivered.  I truly feel like this is going to change the game for ETU and bring us to the next level. We’re already making inroads into corporate America as we now have the marketing foundation and strategy in place that’s primed for growth. We simply could not have done this without Squaredot."

East Apthrop

Head of Marketing, ETU

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"Squaredot took our senior leadership team on a journey of self discovery as we honed in on our brand positioning, marketing strategy, identity and place in the market. The resulting rebrand is enabling us to realise our vision for the company which is to create a global brand that will resonate with our target personas. Our brand awareness has grown exponentially and we are generating Marketing Qualified Leads that are a marketer's nirvana."

Aisling Bolger

Head of Marketing, Arkphire

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"We’ve been working with Squaredot for a number of years and we work very much as a partnership. They understand our business, B2B marketing and the inbound methodology. Squaredot worked hand in hand with us to create and deliver this end to end campaign."

Aisling White

Head of Marketing, Travelport Digital

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“We wanted a brand building campaign that would put us on the map, give the brand a warm personality, and get people talking about us. This campaign has achieved this and more. We have had an increase in conversations from events, people are asking us more educated questions, they are warmer leads! We have already doubled our overall traffic and tripled our returning visitors to the site.”

Sinead Geraghty

Marketing Director, Origina

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''We compete against some of the biggest tech companies in the world. So we need to be smart and efficient with our marketing budget. Squaredot have helped us with our SEO strategy, producing content clusters and pillar pages and optimising our website - all of which helps us rank higher on Google search results.”

Emma Duffy

Head of Marketing, Intact Software
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Award recognition


Awards are not an objective - we’re focused only on growing your brand - but we do feel a huge sense of professional pride when our work is recognised by the industry. We also should stress that awards are a big team effort, so shout-outs to all our amazing clients for their collaborations.

 

Spiders-Best-b2b
DMA-Best-agency-2019
aim-shortlisted-2020

 

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Hubspo Impact Award - Web Design Q4 2020

B2B marketing masterclass

We love B2B storytelling. And over time we’ve formed our own marketing narratives, opinions, thoughts, advice and tips. Feel free to nosey around.

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2021 state of the nation report is here!

Last year every industry witnessed unprecedented upheaval and disruption on a global scale. So how have Irish B2B marketers fared? What trends emerged? What happened to budgets? We had lots of questions and kept an open mind until we reviewed the results.

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