There has been a definite shift towards humanising B2B marketing and this recognition has been long overdue. Talking to your audience purely in rational, logical terms simply won’t cut through the clutter. Also, we’ve all been handcuffed to short-term lead generation KPIs for years now while we ignore the benefits of longer-term brand building.
It takes bravery to back creativity over logic, right-brain over left-brain thinking with long-term over short-term objectives. There is no ceiling for really big brand-building ideas. You just need an open mind and the bravery to think big and act differently.
Last year every industry witnessed unprecedented upheaval and disruption on a global scale. So how have Irish B2B marketers fared? What trends emerged? What happened to budgets? We had lots of questions and kept an open mind until we reviewed the results.
Last year every industry witnessed unprecedented upheaval and disruption on a global scale. So how have Irish B2B marketers fared? What trends emerged? What happened to budgets? We had lots of questions and kept an open mind until we reviewed the results.
We surveyed Irish B2B marketers on their priorities for 2020. Download the report to see how your strategies, budgets and tactics compare. Also discover also what our panel of industry experts say will be their ‘big bets’ for 2020.
So, how do Irish B2B marketers approach digital marketing? What are their priorities and challenges? Where does their budget go? The 2018 Irish B2B Digital Marketing Survey explains all.
Discover why brand positioning could be your B2B tech brand’s superpower that helps you stand out and get noticed.
