Identifying high value prospects with AI – our top 5 tools

30 Mar 2023 | by Squaredot

While AI tool comes with their own pros and cons, the five discussed here provide the best combination of features needed when it comes time to identify those potential high value customers quickly and efficiently. And the right AI toolset in place can ultimately lead to higher quality conversions overall.

Every CMO or CEO of a B2B technology company understands the importance of identifying prospects who have the potential to become high value customers. Finding these prospects can be a challenge, but with the help of Artificial Intelligence (AI) tools, it has become easier than ever. To help you along the way, we’ve done the research and found five AI tools that might help in this endeavor so that you can focus your sales and marketing efforts on those most likely to convert into paying customers.


Leadfeeder identifies prospects based on their website visits and tells you who’s visiting your website and when they do so. It helps you get an understanding of what kind of companies are interested in your products and services by providing detailed information such as industry, job title, and location.

Pros: Easy to use; allows for custom segmentation; great customer support. Cons: The pricing plans may not fit every budget; no mobile app yet.


LeadGnome is an email tracking tool that helps you gain insights about your leads by analyzing their responses in emails sent through popular CRMs like Salesforce and Marketo. It provides information about engagement activity such as which links were clicked and how often emails are opened, enabling you to identify hot leads based on this data.

Pros: Comprehensive analytics; customizable settings; easy integration with popular CRMs. Cons: Can be difficult to use for non-technical users; limited customer support options available for free users.


This lead management platform provides real-time insights into prospect behaviors, allowing you to track visitors across multiple channels and devices while gaining data on website interactions such as page views, downloads, form submissions and more. With this data, you can identify qualified leads faster than ever before.

Pros: Highly customizable dashboard; powerful analytics capabilities; great customer support team available 24/7 to help with any issues that arise. Cons: The basic package is expensive; changes made in settings take some time to reflect in reporting dashboard results.


LeadIQ enables marketers to quickly qualify leads by gathering contact information from external sources like LinkedIn profiles or webpages in just one click, saving time spent manually searching for new contacts or filling out forms online. It also includes advanced search filters that let users narrow down their search results even further.

Pros: Easy set up process, fast lead qualification process, simple user interface. Cons: May require payment upfront. Some features are only available after upgrading the subscription plan.

Clearbit Reveal

Clearbit Reveal makes it easy for sales teams to gain intelligence about their prospects by providing detailed contact information such as company size, industry, job title, etc, all in one click. This makes it much easier for sales reps to find high-value prospects without having to spend hours manually researching each individual lead they come across.

Pros: Fast and accurate lead identification process, comprehensive contact information provided, intelligent search filters.-
Cons: Can be slow if there are many searches being conducted at once, inaccurate results may be returned if incorrect contact information is provided.


While each AI tool comes with its own pros and cons, the five highlighted here provide the best combination of features needed when it comes time to identify those potential high value customers quickly and efficiently. With the right toolset in place, your business can save time spent researching individual leads while also increasing accuracy of their results -- leading you towards higher quality conversions overall.

Check out our other articles on AI here. AI tools already in place and wanting to know what to do with those leads? Read about how to start an ABM pilot programme here.

Looking for even more information on how to get your B2B marketing strategy off the ground? Book in for a FREE 30 min session with one of our ABM strategists here.

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