There has been a definite shift towards humanising B2B marketing and this recognition has been long overdue. Talking to your audience purely in rational, logical terms simply won’t cut through the clutter. Also, we’ve all been handcuffed to short-term lead generation KPIs for years now while we ignore the benefits of longer-term brand building.
It takes bravery to back creativity over logic, right-brain over left-brain thinking with long-term over short-term objectives. There is no ceiling for really big brand-building ideas. You just need an open mind and the bravery to think big and act differently.
Last year every industry witnessed unprecedented upheaval and disruption on a global scale. So how have Irish B2B marketers fared? What trends emerged? What happened to budgets? We had lots of questions and kept an open mind until we reviewed the results.
Not everyone is a great interviewer. It takes time to learn the skills that will help you make a killer B2B podcast. Squaredot's 7 tips to creating B2B podcasts that will get you noticed (and heard.)
We highlight three key findings from our Irish Marketing Survey and question whether Irish marketers are struggling with strategy.
Squaredot were judged on an innovative campaign for Ireland’s leading P2P lending company in the B2B awards which focus on search.
There’s something about setting goals that motivates people to take action. Let’s explain this better with an analogy.
Liz Weir is one of Ireland’s leading contemporary storytellers and writers. Her job is to teach the techniques of the Irish tradition to curious learners and listeners.
‘Will written media and content eventually become obsolete?’ asked a concerned Quora user on the Q&A website back in 2012.
‘The writing isn’t even really that good,’ you sigh when confronted with the triple-figure tally of social shares on a competitor’s B2B marketing blog.
Nobody really knows why a small, tribal country situated on the edge of Europe boasts such an illustrious mix of scribes, poets and novelists; but it’s true, Ireland has a reputation for producing great writers.
Discover why brand positioning could be your B2B tech brand’s superpower that helps you stand out and get noticed.
