--- title: B2B Resources | Squaredot marketing agency | Squaredot description: What is it about B2B we love? We just love B2B tech storytelling and we have no end of marketing opinions, advice and tips for you. Browse at your leisure --- [![Squaredot-logo-navy](https://www.squaredot.agency/hs-fs/hubfs/1.%20Squaredot%20Website%202020%20-%20Assets/Squaredot-logo-navy.png?width=92&height=65&name=Squaredot-logo-navy.png)](https://www.squaredot.agency/) - [Work](https://www.squaredot.agency/our-work) - [Who We Are](https://www.squaredot.agency/who-we-are) - [What We Do](https://www.squaredot.agency/what-we-do) - [Resources](https://www.squaredot.agency/resources) - [Contact Us](https://www.squaredot.agency/contact-us) MENU - [Work](https://www.squaredot.agency/our-work) - [Who we are](https://www.squaredot.agency/who-we-are) - What we do - [All services](https://www.squaredot.agency/what-we-do) - [B2B marketing strategy](https://www.squaredot.agency/what-we-do/b2b-marketing-strategy) - [Branding](https://www.squaredot.agency/what-we-do/b2b-branding) - [Web and digital](https://www.squaredot.agency/what-we-do/b2b-websites) - [Content](https://www.squaredot.agency/what-we-do/b2b-content-marketing) - [Campaigns](https://www.squaredot.agency/what-we-do/b2b-campaigns) - [Promotion](https://www.squaredot.agency/what-we-do/b2b-promotion) - Who we help - [Irish b2b tech](https://www.squaredot.agency/scaling-b2b-technology-business) - [Multinational b2b tech](https://www.squaredot.agency/multinational-b2b-tech) - [Resources](https://www.squaredot.agency/resources) - [Contact us](https://www.squaredot.agency/contact-us) More on B2B marketing [SUBSCRIBE](https://www.squaredot.agency/resources/author/squaredot#form_subscribe_blogList) Squaredot ![sq-logo](https://www.squaredot.agency/hubfs/Squaredot_2020_Theme/Panel%20Labels/sqOpnLogo.svg) B2B Marketing insights # B2B marketing masterclass We love B2B storytelling. And over time we’ve formed our own marketing narratives, opinions, advice and tips. We tease out what are B2B’s most effective strategies, content trends and promotions and lots more. We keep our fingers on the pulse, outreach to influencers and thought leaders, collate views, opinions and trends, debate internally, draw upon our collective experience and publish the conclusions. Feel free to nosey around. ![](https://www.squaredot.agency/hubfs/Squaredot_B2B%20Marketing_Ireland_Balance.png) [Slideshare](https://www.squaredot.agency/resources/topic/slideshare) ### [Killer B’s in B2B - Balance](https://www.squaredot.agency/resources/b2b-brand-balance) Strategy Branding Promotion Campaigns There has been a definite shift towards humanising B2B marketing and this recognition has been long overdue. Talking to your audience purely in rational, logical terms simply won’t cut through the clutter. Also, we’ve all been handcuffed to short-term lead generation KPIs for years now while we ignore the benefits of longer-term brand building.  [Read more](https://www.squaredot.agency/resources/b2b-brand-balance) ![](https://www.squaredot.agency/hubfs/SD_Website_Images_Bravery.png) [Slideshare](https://www.squaredot.agency/resources/topic/slideshare) ### [Killer B’s in B2B - Bravery](https://www.squaredot.agency/resources/b2b-bravery) Strategy Branding Promotion Campaigns It takes bravery to back creativity over logic, right-brain over left-brain thinking with long-term over short-term objectives. There is no ceiling for really big brand-building ideas. You just need an open mind and the bravery to think big and act differently. [Read more](https://www.squaredot.agency/resources/b2b-bravery) ![](https://www.squaredot.agency/hubfs/B2B%20Survey%202021/Irish-B2B-marketing-survey2021-min.gif) [Research](https://www.squaredot.agency/resources/topic/research) ### [2021 state of the nation report is here!](https://www.squaredot.agency/resources/irish-b2b-marketing-survey-2021) Strategy Branding Web & digital Campaigns Last year every industry witnessed unprecedented upheaval and disruption on a global scale. So how have Irish B2B marketers fared? What trends emerged? What happened to budgets? We had lots of questions and kept an open mind until we reviewed the results. / - [Filter by category](https://www.squaredot.agency/resources/#controls_blog) - [Filter by topic](https://www.squaredot.agency/resources?filter=topic#controls_blog) - [All](https://www.squaredot.agency/resources/#controls_blog) - [Article](https://www.squaredot.agency/resources/topic/article/#controls_blog) - [Slideshare](https://www.squaredot.agency/resources/topic/slideshare/#controls_blog) - [Research](https://www.squaredot.agency/resources/topic/research/#controls_blog) - [Ebook](https://www.squaredot.agency/resources/topic/ebook/#controls_blog) - [News](https://www.squaredot.agency/resources/topic/news/#controls_blog) - [Podcast](https://www.squaredot.agency/resources/topic/podcast/#controls_blog) - [Case Study](https://www.squaredot.agency/our-work/) [All](https://www.squaredot.agency/resources/author/*) MSP marketing Strategy MSP marketing Branding MSP marketing Branding Strategy Positioning Positioning Branding Strategy MSP marketing Strategy Positioning MSP marketing Branding Strategy Campaigns Strategy ABM Campaigns Strategy Strategy Branding Branding Promotion Strategy Branding Promotion Campaigns Branding Strategy Branding Strategy Strategy Branding Promotion Campaigns Branding Strategy Strategy Branding Web & digital Campaigns Web & digital Strategy Branding Branding Strategy Strategy Branding Content Strategy Strategy Branding Strategy Branding Promotion Campaigns Strategy Branding Campaigns Strategy Branding Strategy Strategy Branding Web & digital Campaigns [Article ](https://www.squaredot.agency/resources/topic/article) [![What's left for humans after AI in B2B marketing?](https://www.squaredot.agency/hs-fs/hubfs/Blog%20Images/Whats%20left%20for%20humans%20after%20AI%20in%20B2B%20marketing-min.jpg?width=840&height=327&name=Whats%20left%20for%20humans%20after%20AI%20in%20B2B%20marketing-min.jpg)](https://www.squaredot.agency/resources/whats-left-for-humans-after-ai-in-b2b-marketing) Branding Strategy Campaigns ### [What's left for humans after AI in B2B marketing?](https://www.squaredot.agency/resources/whats-left-for-humans-after-ai-in-b2b-marketing) Are B2B marketers really going to lose their jobs with the emergence of AI? We can't help but ask if all that remains for us humans in the marketing world are mundane tasks and crunching numbers. Read on to find out how exactly you can compete with automation’s increasing presence. [Read more](https://www.squaredot.agency/resources/whats-left-for-humans-after-ai-in-b2b-marketing) [Article ](https://www.squaredot.agency/resources/topic/article) [![Identifying high value prospects with AI – our top 5 tools](https://www.squaredot.agency/hs-fs/hubfs/Blog%20Images/Identifying%20high%20value%20prospects%20with%20AI-min.jpg?width=840&height=327&name=Identifying%20high%20value%20prospects%20with%20AI-min.jpg)](https://www.squaredot.agency/resources/identifying-high-value-prospects-with-ai) Strategy ### [Identifying high value prospects with AI – our top 5 tools](https://www.squaredot.agency/resources/identifying-high-value-prospects-with-ai) While AI tool comes with their own pros and cons, the five discussed here provide the best combination of features needed when it comes time to identify those potential high value customers quickly and efficiently. And the right AI toolset in place can ultimately lead to higher quality conversions overall. [Read more](https://www.squaredot.agency/resources/identifying-high-value-prospects-with-ai) [Article ](https://www.squaredot.agency/resources/topic/article) [![All you need to know about ABM by Squaredot](https://www.squaredot.agency/hs-fs/hubfs/Squaredot-all%20you%20need%20to%20know%20about%20ABM.png?width=840&height=327&name=Squaredot-all%20you%20need%20to%20know%20about%20ABM.png)](https://www.squaredot.agency/resources/all-you-need-to-know-about-abm) ABM Campaigns Strategy ### [Overwhelmed by ABM? We’ve got you covered](https://www.squaredot.agency/resources/all-you-need-to-know-about-abm) There’s no denying that B2B marketing departments are starting to realise that, if done correctly, ABM can get them where they’re going much faster when integrated into a larger B2B marketing strategy. There’s data to back up this realisation: 97% of respondents say ABM generated a higher ROI than any other marketing strategy. [Read more](https://www.squaredot.agency/resources/all-you-need-to-know-about-abm) [Research ](https://www.squaredot.agency/resources/topic/research) [![](https://www.squaredot.agency/hs-fs/hubfs/B2B%20Survey%202021/Irish-B2B-marketing-survey2021-min.gif?width=840&height=327&name=Irish-B2B-marketing-survey2021-min.gif)](https://www.squaredot.agency/resources/irish-b2b-marketing-survey-2021) Strategy Branding Web & digital Campaigns ### [2021 state of the nation report is here!](https://www.squaredot.agency/resources/irish-b2b-marketing-survey-2021) Last year every industry witnessed unprecedented upheaval and disruption on a global scale. So how have Irish B2B marketers fared? What trends emerged? What happened to budgets? We had lots of questions and kept an open mind until we reviewed the results. [Read more](https://www.squaredot.agency/resources/irish-b2b-marketing-survey-2021) [Article ](https://www.squaredot.agency/resources/topic/article) [![](https://www.squaredot.agency/hs-fs/hubfs/B2B%20Brand%20FAME_Squaredot.png?width=840&height=327&name=B2B%20Brand%20FAME_Squaredot.png)](https://www.squaredot.agency/resources/b2b-fame-and-brand-building) Strategy Branding ### [B2B brand fame](https://www.squaredot.agency/resources/b2b-fame-and-brand-building) Whether it’s the best a man can get, finger lickin’ good or probably the best lager in the world, one thing is for sure, consumer marketing always sought fame. Not many B2B brands champion that zeitgeist.  Most never try.  [Read more](https://www.squaredot.agency/resources/b2b-fame-and-brand-building) [Research ](https://www.squaredot.agency/resources/topic/research) [![Irish B2B Digital Marketing Survey 2020 | Squaredot B2B marketing](https://www.squaredot.agency/hs-fs/hubfs/B2B%20Survey%202020/survey-prereg-flip-bg-min.jpg?width=840&height=327&name=survey-prereg-flip-bg-min.jpg)](https://www.squaredot.agency/resources/irish-b2b-digital-marketing-survey-2020) Strategy Branding Web & digital Campaigns ### [Irish B2B marketing survey 2020](https://www.squaredot.agency/resources/irish-b2b-digital-marketing-survey-2020) We surveyed Irish B2B marketers on their priorities for 2020. Download the report to see how your strategies, budgets and tactics compare. Also discover also what our panel of industry experts say will be their ‘big bets’ for 2020. [Read more](https://www.squaredot.agency/resources/irish-b2b-digital-marketing-survey-2020) ### Can't get enough? Subscribe to our blog to scratch that itch ## [Brand positioning: the lesser known B2B superpower](https://www.squaredot.agency/resources/b2b-brand-positioning-ebook) Brand positioning Marketing strategy Discover why brand positioning could be your B2B tech brand’s superpower that helps you stand out and get noticed. 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