There has been a definite shift towards humanising B2B marketing and this recognition has been long overdue. Talking to your audience purely in rational, logical terms simply won’t cut through the clutter. Also, we’ve all been handcuffed to short-term lead generation KPIs for years now while we ignore the benefits of longer-term brand building.
It takes bravery to back creativity over logic, right-brain over left-brain thinking with long-term over short-term objectives. There is no ceiling for really big brand-building ideas. You just need an open mind and the bravery to think big and act differently.
Last year every industry witnessed unprecedented upheaval and disruption on a global scale. So how have Irish B2B marketers fared? What trends emerged? What happened to budgets? We had lots of questions and kept an open mind until we reviewed the results.
Why MSPs thrive with strategy over tactics.
Let's delve into why MSPs should prioritize strategy over tactics, and the immense opportunities this shift can unlock.
Listen to our strategy lead, Martin Bailie, discuss the challenges for MSPs, how to win your respective market, differentiation, positioning and go-to-market strategies…and how you can succeed as an MSP in today’s market.
Are B2B marketers really going to lose their jobs with the emergence of AI? We can't help but ask if all that remains for us humans in the marketing world are mundane tasks and crunching numbers. Read on to find out how exactly you can compete with automation’s increasing presence.
While AI tool comes with their own pros and cons, the five discussed here provide the best combination of features needed when it comes time to identify those potential high value customers quickly and efficiently. And the right AI toolset in place can ultimately lead to higher quality conversions overall.
There’s no denying that B2B marketing departments are starting to realise that, if done correctly, ABM can get them where they’re going much faster when integrated into a larger B2B marketing strategy. There’s data to back up this realisation: 97% of respondents say ABM generated a higher ROI than any other marketing strategy.
Last year every industry witnessed unprecedented upheaval and disruption on a global scale. So how have Irish B2B marketers fared? What trends emerged? What happened to budgets? We had lots of questions and kept an open mind until we reviewed the results.
We surveyed Irish B2B marketers on their priorities for 2020. Download the report to see how your strategies, budgets and tactics compare. Also discover also what our panel of industry experts say will be their ‘big bets’ for 2020.
Listen to Connor Keppel, VP of Marketing at Phorest Salon Software, talk about winning at SaaS marketing and why top of the funnel is key to building a brand longterm
Listen to direct marketing expert & Managing Director of DMCM, Peter Whelehan, talk about teh impact great direct mail can have on generating revenues
Liam McKenna, Partner and GDPR specialist at Mazars tells us the 3 most important things to have ready for GDPR
John Barron tells us how Vennetics pivoted early in its journey, the steps they took and the results this change in the business had.
Discussing how to nail inbound marketing with David MacHale, Digital Marketing Director of Travelport Digital, in our podcast episode of The B2B show
Discover how Travelport Digital nail inbound marketing including content topic choices and timings, the importance of sales and marketing alignment.
Soon we’ll be sharing findings from the 2018 Irish B2B Marketers survey. We’re excited to reveal Irish B2B marketing trends - and we think you will be, too.
Considering adding Twitter to your B2B marketing strategy? Read our guide on how to present your B2B brand through the medium of tweets.
Instagram is a force to be reckoned with in the world of social media. Could it lead to a better perception of your B2B branding and highlight the fact you’re all really nice people?
Ultimately, to get the most out of Facebook you must be aware of the goals your brand would like to achieve and plan accordingly. Here's our take on making Facebook work for B2B.
The staff at Squaredot, B2B Inbound marketing focused agency in Dublin, pick their favourite B2B marketing campaigns of recent times
Discover the code to organising google Drive by using Google Drive Scripts helping you create files and folders when creating large folder structures.
Think you’re a content marketing maestro? These common mistakes could be burying your leads.
Discover why brand positioning could be your B2B tech brand’s superpower that helps you stand out and get noticed.
