Squaredot
B2B Marketing insights

B2B marketing masterclass

We love B2B storytelling. And over time we’ve formed our own marketing narratives, opinions, advice and tips. We tease out what are B2B’s most effective strategies, content trends and promotions and lots more. We keep our fingers on the pulse, outreach to influencers and thought leaders, collate views, opinions and trends, debate internally, draw upon our collective experience and publish the conclusions. Feel free to nosey around.

2021 state of the nation report is here!

Strategy
Branding
Web & digital
Campaigns

Last year every industry witnessed unprecedented upheaval and disruption on a global scale. So how have Irish B2B marketers fared? What trends emerged? What happened to budgets? We had lots of questions and kept an open mind until we reviewed the results.

Killer B’s in B2B - Brand

Strategy
Branding
Promotion
Campaigns

On the contrary to the general belief, we think that there has never been a better time to inject imagination and creativity into your B2B brand building storytelling and seek fame.

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Brand positioning: the lesser known B2B superpower

Strategy
Branding
Campaigns

In this eBook, we’ll show you just how much positioning matters, why it’s so difficult to grow without it, how to plan your positioning strategy and why it’s never too late to start.

Read ebook

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2021 state of the nation report is here!

Last year every industry witnessed unprecedented upheaval and disruption on a global scale. So how have Irish B2B marketers fared? What trends emerged? What happened to budgets? We had lots of questions and kept an open mind until we reviewed the results.

Read more

Irish B2B marketing survey 2020

We surveyed Irish B2B marketers on their priorities for 2020. Download the report to see how your strategies, budgets and tactics compare. Also discover also what our panel of industry experts say will be their ‘big bets’ for 2020.

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The B2B Show #5 : Connor Keppel from Phorest Salon Software

Listen to Connor Keppel, VP of Marketing at Phorest Salon Software, talk about winning at SaaS marketing and why top of the funnel is key to building a brand longterm

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The B2B Show #4 : Peter Whelehan from DMCM on B2B direct mail

Listen to direct marketing expert & Managing Director of DMCM, Peter Whelehan, talk about teh impact great direct mail can have on generating revenues

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The B2B Show #3: Liam McKenna from Mazars on GDPR

Liam McKenna, Partner and GDPR specialist at Mazars tells us the 3 most important things to have ready for GDPR

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The B2B Show #2 : John Barron, Vennetics

John Barron tells us how Vennetics pivoted early in its journey, the steps they took and the results this change in the business had.

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The B2B Show #1 : How Travelport Digital nail Inbound Marketing

Discussing how to nail inbound marketing with David MacHale, Digital Marketing Director of Travelport Digital, in our podcast episode of The B2B show

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The B2B Show #1 - video : David MacHale, Travelport Digital

Discover how Travelport Digital nail inbound marketing including content topic choices and timings, the importance of sales and marketing alignment.

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How are Irish companies ‘doing’ B2B digital marketing?

Soon we’ll be sharing findings from the 2018 Irish B2B Marketers survey. We’re excited to reveal Irish B2B marketing trends - and we think you will be, too.

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Twitter and tweeting for B2B - How to do it right

Considering adding Twitter to your B2B marketing strategy? Read our guide on how to present your B2B brand through the medium of tweets.

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Should Instagram make it into your B2B marketing strategy? 

Instagram is a force to be reckoned with in the world of social media. Could it lead to a better perception of your B2B branding and highlight the fact you’re all really nice people?

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How does Facebook fit into your B2B marketing strategy?

Ultimately, to get the most out of Facebook you must be aware of the goals your brand would like to achieve and plan accordingly. Here's our take on making Facebook work for B2B.

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Squaredot pick their favourite award winning B2B marketing campaigns

The staff at Squaredot, B2B Inbound marketing focused agency in Dublin, pick their favourite B2B marketing campaigns of recent times

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The secret code to organising Google Drive folders

Discover the code to organising google Drive by using Google Drive Scripts helping you create files and folders when creating large folder structures.

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5 bad habits killing your content marketing

Think you’re a content marketing maestro? These common mistakes could be burying your leads.

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