Squaredot
B2B Marketing insights

B2B marketing masterclass

We love B2B storytelling. And over time we’ve formed our own marketing narratives, opinions, advice and tips. We tease out what are B2B’s most effective strategies, content trends and promotions and lots more. We keep our fingers on the pulse, outreach to influencers and thought leaders, collate views, opinions and trends, debate internally, draw upon our collective experience and publish the conclusions. Feel free to nosey around.

The forgotten B’s in B2B - Brand fame

Strategy
Branding
Promotion
Campaigns

On the contrary to the general belief, we think that there has never been a better time to inject imagination and creativity into your B2B brand building storytelling and seek fame.

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Brand positioning: the lesser known B2B superpower

Strategy
Branding
Campaigns

In this eBook, we’ll show you just how much positioning matters, why it’s so difficult to grow without it, how to plan your positioning strategy and why it’s never too late to start.

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Getting to the heart of the matter - Irish B2B Marketing Survey 2020

Strategy
Branding
Web & digital
Campaigns

We surveyed Irish B2B marketers on their priorities for 2020. Download the report to see how your strategies, budgets and tactics compare. Also discover also what our panel of industry experts say will be their ‘big bets’ for 2020.

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B2B in lockdown #2 - Stay safe and keep carrying on

It feels petty discussing economics at a time when Covid 19 is indiscriminately rampaging through society. But we’re just a marketing agency, not front line heroes or scientists, so we’ll stick to what we know.

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2018 Irish Marketing Trends

As 2017 takes its last gasp, marketers are already thinking about the 2018 B2B digital marketing trends that will occupy their headspace in the upcoming year. We also look at the trends that everyone in the industry will be talking about.

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Long form articles in B2B content marketing

Discover why long form copywriting in B2B Content Marketing is important for ranking high in Google search results, in addition to other less obvious reasons...

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B2B content outreach: How to earn backlinks

Read about the law of diminishing returns of content production in B2B inbound marketing and why you need to be clever in your content promotion and outreach.

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The Zombie Apocalypse has Kicked Off on Facebook!

I came across various reports recently that suggest there are well over 30 million dead people on Facebook. 

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The Black Mirror of Marketing

For everything, we’re told, there’s an app for that.

Now thanks to mobile applets, that slogan is taking a literal twist and your world is about to get very ‘Black Mirror.’

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Google Ads: When Programmatic Becomes Problematic

Google is currently training its ad bots to become more easily offended. Is this political correctness gone mad? Or is there something more sinister at hand?...

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City guides for business travellers

Read about our innovative inbound marketing campaign for Roomex

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The 4 Content Marketing Resolutions You Should Make for 2017

The 4 Content Marketing Resolutions You Should Make for 2017

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2016 International Grand Prize for graphic design

Read all about our international award winning campaign for Roomex, the hotel booking platform for businesses.

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Creating a Unique Hubspot Website

Proof that not all Hubspot websites look the same. Squaredot Inbound Marketing Agency's innovation website was built entirely on Hubspot COS.

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B2B Content Creation Bible

Discover the 15 B2B Content Creation Commandments that generate leads, with each one backed up by startling industry stats and facts.

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How to win B2B leads and influence people

All Irish people know a thing or two about the art of conversation. It’s in our genes, not so much a family tradition as a national heritage. Others can kiss the Blarney Stone all they like, but they’ll never inherit the gift of the gab.

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Inbound versus PPC, display & social media for B2B marketing

Why Inbound is more cost effective than other digital channels of communication for B2B marketing, including PPC, Display and Social Media

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Exposing the black magic of inbound marketing

Inbound gravitates your target market towards you, rather than the other way around. Learn how inbound marketing helps generate qualified B2B leads

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