--- title: B2B Resources | Squaredot marketing agency | Sean Sharkey description: Creative Director --- [![Squaredot-logo-navy](https://www.squaredot.agency/hs-fs/hubfs/1.%20Squaredot%20Website%202020%20-%20Assets/Squaredot-logo-navy.png?width=92&height=65&name=Squaredot-logo-navy.png)](https://www.squaredot.agency/) - [Work](https://www.squaredot.agency/our-work) - [Who We Are](https://www.squaredot.agency/who-we-are) - [What We Do](https://www.squaredot.agency/what-we-do) - [Resources](https://www.squaredot.agency/resources) - [Contact Us](https://www.squaredot.agency/contact-us) MENU - [Work](https://www.squaredot.agency/our-work) - [Who we are](https://www.squaredot.agency/who-we-are) - What we do - [All services](https://www.squaredot.agency/what-we-do) - [B2B marketing strategy](https://www.squaredot.agency/what-we-do/b2b-marketing-strategy) - [Branding](https://www.squaredot.agency/what-we-do/b2b-branding) - [Web and digital](https://www.squaredot.agency/what-we-do/b2b-websites) - [Content](https://www.squaredot.agency/what-we-do/b2b-content-marketing) - [Campaigns](https://www.squaredot.agency/what-we-do/b2b-campaigns) - [Promotion](https://www.squaredot.agency/what-we-do/b2b-promotion) - Who we help - [Irish b2b tech](https://www.squaredot.agency/scaling-b2b-technology-business) - [Multinational b2b tech](https://www.squaredot.agency/multinational-b2b-tech) - [Resources](https://www.squaredot.agency/resources) - [Contact us](https://www.squaredot.agency/contact-us) More on B2B marketing [SUBSCRIBE](https://www.squaredot.agency/resources/author/sean-sharkey#form_subscribe_blogList) Squaredot ![sq-logo](https://www.squaredot.agency/hubfs/Squaredot_2020_Theme/Panel%20Labels/sqOpnLogo.svg) B2B Marketing insights # B2B marketing masterclass We love B2B storytelling. And over time we’ve formed our own marketing narratives, opinions, advice and tips. We tease out what are B2B’s most effective strategies, content trends and promotions and lots more. We keep our fingers on the pulse, outreach to influencers and thought leaders, collate views, opinions and trends, debate internally, draw upon our collective experience and publish the conclusions. Feel free to nosey around. ![](https://www.squaredot.agency/hubfs/Squaredot_B2B%20Marketing_Ireland_Balance.png) [Slideshare](https://www.squaredot.agency/resources/topic/slideshare) ### [Killer B’s in B2B - Balance](https://www.squaredot.agency/resources/b2b-brand-balance) Strategy Branding Promotion Campaigns There has been a definite shift towards humanising B2B marketing and this recognition has been long overdue. Talking to your audience purely in rational, logical terms simply won’t cut through the clutter. Also, we’ve all been handcuffed to short-term lead generation KPIs for years now while we ignore the benefits of longer-term brand building.  [Read more](https://www.squaredot.agency/resources/b2b-brand-balance) ![](https://www.squaredot.agency/hubfs/SD_Website_Images_Bravery.png) [Slideshare](https://www.squaredot.agency/resources/topic/slideshare) ### [Killer B’s in B2B - Bravery](https://www.squaredot.agency/resources/b2b-bravery) Strategy Branding Promotion Campaigns It takes bravery to back creativity over logic, right-brain over left-brain thinking with long-term over short-term objectives. There is no ceiling for really big brand-building ideas. You just need an open mind and the bravery to think big and act differently. [Read more](https://www.squaredot.agency/resources/b2b-bravery) ![](https://www.squaredot.agency/hubfs/B2B%20Survey%202021/Irish-B2B-marketing-survey2021-min.gif) [Research](https://www.squaredot.agency/resources/topic/research) ### [2021 state of the nation report is here!](https://www.squaredot.agency/resources/irish-b2b-marketing-survey-2021) Strategy Branding Web & digital Campaigns Last year every industry witnessed unprecedented upheaval and disruption on a global scale. So how have Irish B2B marketers fared? What trends emerged? What happened to budgets? We had lots of questions and kept an open mind until we reviewed the results. / - [Filter by category](https://www.squaredot.agency/resources/#controls_blog) - [Filter by topic](https://www.squaredot.agency/resources?filter=topic#controls_blog) - [All](https://www.squaredot.agency/resources/#controls_blog) - [Article](https://www.squaredot.agency/resources/topic/article/#controls_blog) - [Slideshare](https://www.squaredot.agency/resources/topic/slideshare/#controls_blog) - [Research](https://www.squaredot.agency/resources/topic/research/#controls_blog) - [Ebook](https://www.squaredot.agency/resources/topic/ebook/#controls_blog) - [News](https://www.squaredot.agency/resources/topic/news/#controls_blog) - [Podcast](https://www.squaredot.agency/resources/topic/podcast/#controls_blog) - [Case Study](https://www.squaredot.agency/our-work/) [All](https://www.squaredot.agency/resources/author/*) MSP marketing Strategy MSP marketing Branding MSP marketing Branding Strategy Positioning Positioning Branding Strategy MSP marketing Strategy Positioning MSP marketing Branding Strategy Campaigns Strategy ABM Campaigns Strategy Strategy Branding Branding Promotion Strategy Branding Promotion Campaigns Branding Strategy Branding Strategy Strategy Branding Promotion Campaigns Branding Strategy Strategy Branding Web & digital Campaigns Web & digital Strategy Branding Branding Strategy Strategy Branding Content Strategy Strategy Branding Strategy Branding Promotion Campaigns Strategy Branding Campaigns Strategy Branding Strategy Strategy Branding Web & digital Campaigns [Article ](https://www.squaredot.agency/resources/topic/article) [![](https://www.squaredot.agency/hs-fs/hubfs/Blog_B2B-Sponsorship_Header-1.png?width=840&height=327&name=Blog_B2B-Sponsorship_Header-1.png)](https://www.squaredot.agency/resources/b2b-sports-sponsorships-why-its-all-kicking-off) Promotion ### [B2B sports sponsorships - why it’s all kicking off](https://www.squaredot.agency/resources/b2b-sports-sponsorships-why-its-all-kicking-off) At Squaredot, we’re all about helping B2B tech brands grow famous faster. If there is such a thing as a cheat sheet to generating leads, then ‘fame’ is this shortcut. It puts brands onto shortlists with less effort, helps salespeople get a direct line through to key stakeholders, shortens sales cycles and helps get them over the line... [Read more](https://www.squaredot.agency/resources/b2b-sports-sponsorships-why-its-all-kicking-off) [Slideshare ](https://www.squaredot.agency/resources/topic/slideshare) [![](https://www.squaredot.agency/hs-fs/hubfs/Squaredot_B2B%20Marketing_Ireland_Balance.png?width=840&height=327&name=Squaredot_B2B%20Marketing_Ireland_Balance.png)](https://www.squaredot.agency/resources/b2b-brand-balance) Strategy Branding Promotion Campaigns ### [Killer B’s in B2B - Balance](https://www.squaredot.agency/resources/b2b-brand-balance) There has been a definite shift towards humanising B2B marketing and this recognition has been long overdue. Talking to your audience purely in rational, logical terms simply won’t cut through the clutter. Also, we’ve all been handcuffed to short-term lead generation KPIs for years now while we ignore the benefits of longer-term brand building.  [Read more](https://www.squaredot.agency/resources/b2b-brand-balance) [Article ](https://www.squaredot.agency/resources/topic/article) [![](https://www.squaredot.agency/hs-fs/hubfs/SD_Launch_Survey_2021---Blog3.gif?width=840&height=327&name=SD_Launch_Survey_2021---Blog3.gif)](https://www.squaredot.agency/resources/5-key-recommendations-for-irish-b2b-marketers) Branding Strategy ### [5 key recommendations for Irish B2B marketers for 2021 and beyond](https://www.squaredot.agency/resources/5-key-recommendations-for-irish-b2b-marketers) We recently surveyed Irish B2B marketers on their plans, strategies, budgets, tools, and tactics for 2021 and beyond. We wanted to assess the health of the market in the wake of global lockdowns resulting from the pandemic and see how B2B marketers were faring. [Read more](https://www.squaredot.agency/resources/5-key-recommendations-for-irish-b2b-marketers) [Slideshare ](https://www.squaredot.agency/resources/topic/slideshare) [![](https://www.squaredot.agency/hs-fs/hubfs/SD_Website_Images_Bravery.png?width=840&height=327&name=SD_Website_Images_Bravery.png)](https://www.squaredot.agency/resources/b2b-bravery) Strategy Branding Promotion Campaigns ### [Killer B’s in B2B - Bravery](https://www.squaredot.agency/resources/b2b-bravery) It takes bravery to back creativity over logic, right-brain over left-brain thinking with long-term over short-term objectives. There is no ceiling for really big brand-building ideas. You just need an open mind and the bravery to think big and act differently. [Read more](https://www.squaredot.agency/resources/b2b-bravery) [News ](https://www.squaredot.agency/resources/topic/news) [![](https://www.squaredot.agency/hs-fs/hubfs/Article-Image---Designrush.jpg?width=840&height=327&name=Article-Image---Designrush.jpg)](https://www.squaredot.agency/resources/blushing-at-designrushs-review) Web & digital ### [Blushing at DesignRush’s review](https://www.squaredot.agency/resources/blushing-at-designrushs-review) We got a lovely surprise this week when DesignRush published a blog about our very own website and said some lovely things about it - [Read more](https://www.squaredot.agency/resources/blushing-at-designrushs-review) [Article ](https://www.squaredot.agency/resources/topic/article) [![](https://www.squaredot.agency/hs-fs/hubfs/Blog_21_01_Images_Header.png?width=840&height=327&name=Blog_21_01_Images_Header.png)](https://www.squaredot.agency/resources/rebranding-a-b2b-tech-agency) Strategy Branding Content ### [Rebranding a B2B tech agency](https://www.squaredot.agency/resources/rebranding-a-b2b-tech-agency) Our story is telling yours. As a B2B marketing agency, that’s our remit, but just for this blog we’ll delve into the story behind the story and tell you a little about us. Specifically how we pivoted our position in the market and broadened out our service offering. Perhaps it might spark some ideas for your own brand. [Read more](https://www.squaredot.agency/resources/rebranding-a-b2b-tech-agency) ### Can't get enough? Subscribe to our blog to scratch that itch ## [Brand positioning: the lesser known B2B superpower](https://www.squaredot.agency/resources/b2b-brand-positioning-ebook) Brand positioning Marketing strategy Discover why brand positioning could be your B2B tech brand’s superpower that helps you stand out and get noticed. [Learn more in our ebook](https://www.squaredot.agency/resources/b2b-brand-positioning-ebook) ![](https://www.squaredot.agency/hubfs/blog-img-bottom.png) ## Let´s get famous & grow together [Follow us on LinkedIn](https://www.linkedin.com/company/squaredot-agency/) [Follow us on Twitter](https://twitter.com/squaredotagency) [Follow us on Facebook](https://www.facebook.com/squaredotagency/) [Follow us on Instagram](https://www.instagram.com/squaredot.agency/) [Follow us on Youtube](https://www.youtube.com/@Squaredotagency) You want boardrooms talking about your B2B brand, right? So get in touch, our story is telling yours. [![cta button](https://no-cache.hubspot.com/cta/default/390157/932b94a5-d91c-4e71-a58b-718559909d54.png)](https://cta-redirect.hubspot.com/cta/redirect/390157/932b94a5-d91c-4e71-a58b-718559909d54) All rights reserved © Squaredot ![Component 16 – 9](https://www.squaredot.agency/hubfs/Squaredots_2020_Theme/images/Component%2016%20%E2%80%93%209.svg) [Privacy & data policy](https://www.squaredot.agency/privacy-policy) ![](https://px.ads.linkedin.com/collect/?pid=19910&fmt=gif)