There has been a definite shift towards humanising B2B marketing and this recognition has been long overdue. Talking to your audience purely in rational, logical terms simply won’t cut through the clutter. Also, we’ve all been handcuffed to short-term lead generation KPIs for years now while we ignore the benefits of longer-term brand building.
There has been a definite shift towards humanising B2B marketing and this recognition has been long overdue. Talking to your audience purely in rational, logical terms simply won’t cut through the clutter. Also, we’ve all been handcuffed to short-term lead generation KPIs for years now while we ignore the benefits of longer-term brand building.
Last year every industry witnessed unprecedented upheaval and disruption on a global scale. So how have Irish B2B marketers fared? What trends emerged? What happened to budgets? We had lots of questions and kept an open mind until we reviewed the results.
There has been a definite shift towards humanising B2B marketing and this recognition has been long overdue. Talking to your audience purely in rational, logical terms simply won’t cut through the clutter. Also, we’ve all been handcuffed to short-term lead generation KPIs for years now while we ignore the benefits of longer-term brand building.
We recently surveyed Irish B2B marketers on their plans, strategies, budgets, tools, and tactics for 2021 and beyond. We wanted to assess the health of the market in the wake of global lockdowns resulting from the pandemic and see how B2B marketers were faring. With the lockdowns opening up and the world gradually returning to the offices and relative normality, we’ve summarised our findings below with five recommendations on how B2B tech brands can grow in the coming years.
There has been a definite shift towards humanising B2B marketing and this recognition has been long overdue. Talking to your audience purely in rational, logical terms simply won’t cut through the clutter. Also, we’ve all been handcuffed to short-term lead generation KPIs for years now while we ignore the benefits of longer-term brand building.
We got a lovely surprise this week when DesignRush published a blog about our very own website and said some lovely things about it -
Whether it’s the best a man can get, finger lickin’ good or probably the best lager in the world, one thing is for sure, consumer marketing always sought fame.
Not many B2B brands champion that zeitgeist.
Most never try.
Our story is telling yours.
As a B2B marketing agency, that’s our remit, but just for this blog we’ll delve into the story behind the story and tell you a little about us. Specifically how we pivoted our position in the market and broadened out our service offering. Perhaps it might spark some ideas for your own brand.
It feels petty discussing economics at a time when Covid 19 is indiscriminately rampaging through society. But we’re just a marketing agency, not front line heroes or scientists, so we’ll stick to what we know.
As 2017 takes its last gasp, marketers are already thinking about the 2018 B2B digital marketing trends that will occupy their headspace in the upcoming year. We also look at the trends that everyone in the industry will be talking about.
Discover why long form copywriting in B2B Content Marketing is important for ranking high in Google search results, in addition to other less obvious reasons...
Read about the law of diminishing returns of content production in B2B inbound marketing and why you need to be clever in your content promotion and outreach.
I came across various reports recently that suggest there are well over 30 million dead people on Facebook.
For everything, we’re told, there’s an app for that.
Now thanks to mobile applets, that slogan is taking a literal twist and your world is about to get very ‘Black Mirror.’
Google is currently training its ad bots to become more easily offended. Is this political correctness gone mad? Or is there something more sinister at hand?...
Read about our innovative inbound marketing campaign for Roomex
The 4 Content Marketing Resolutions You Should Make for 2017
Read all about our international award winning campaign for Roomex, the hotel booking platform for businesses.
Proof that not all Hubspot websites look the same. Squaredot Inbound Marketing Agency's innovation website was built entirely on Hubspot COS.
Discover the 15 B2B Content Creation Commandments that generate leads, with each one backed up by startling industry stats and facts.
All Irish people know a thing or two about the art of conversation. It’s in our genes, not so much a family tradition as a national heritage. Others can kiss the Blarney Stone all they like, but they’ll never inherit the gift of the gab.
Why Inbound is more cost effective than other digital channels of communication for B2B marketing, including PPC, Display and Social Media
Inbound gravitates your target market towards you, rather than the other way around. Learn how inbound marketing helps generate qualified B2B leads
Discover why brand positioning could be your B2B tech brand’s superpower that helps you stand out and get noticed.
