Squaredot
B2B Marketing insights

B2B marketing masterclass

We love B2B storytelling. And over time we’ve formed our own marketing narratives, opinions, advice and tips. We tease out what are B2B’s most effective strategies, content trends and promotions and lots more. We keep our fingers on the pulse, outreach to influencers and thought leaders, collate views, opinions and trends, debate internally, draw upon our collective experience and publish the conclusions. Feel free to nosey around.

Killer B’s in B2B - Balance

Strategy
Branding
Promotion
Campaigns

There has been a definite shift towards humanising B2B marketing and this recognition has been long overdue. Talking to your audience purely in rational, logical terms simply won’t cut through the clutter. Also, we’ve all been handcuffed to short-term lead generation KPIs for years now while we ignore the benefits of longer-term brand building. 

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Killer B’s in B2B - Bravery

Strategy
Branding
Promotion
Campaigns

It takes bravery to back creativity over logic, right-brain over left-brain thinking with long-term over short-term objectives. There is no ceiling for really big brand-building ideas. You just need an open mind and the bravery to think big and act differently.

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2021 state of the nation report is here!

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Branding
Web & digital
Campaigns

Last year every industry witnessed unprecedented upheaval and disruption on a global scale. So how have Irish B2B marketers fared? What trends emerged? What happened to budgets? We had lots of questions and kept an open mind until we reviewed the results.

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Developments in AI and their use in digital marketing

The discipline of AI research has developed significantly in the past few decades. What was once a notion used exclusively by scientists and science fictions writers is now becoming a part of our everyday life.

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