The B2B Show #4 : Peter Whelehan from DMCM on B2B direct mail

12 Jun 2018 | by Squaredot

Listen to direct marketing expert & Managing Director of DMCM, Peter Whelehan, talk about teh impact great direct mail can have on generating revenues

Squaredot | The B2B Show | Peter Whelehan - DMCM

How good B2B direct mail generates revenue

In this episode, we talk to direct marketing expert, Managing Director of DMCM, Peter Whelehan about direct marketing and specifically about his hugely successful campaign that swept up awards at the recent An Post Smart Marketing Awards. In this episode we cover:

  • Background to DMCM
  • Principles of direct marketing
  • The thinking behind this award winning campaign
  • Results the campaign delivered
  • Advice to marketers thinking of doing a direct mail campaign


You can check the award-winning campaign here:

DMCM An Post Award


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