We love the underdog story. Maybe it’s an Irish thing. It’s one we relate to and it makes the victory all the sweeter. Maybe you’re leading a marketing department that’s overstretched and you need to generate leads? Maybe you’ve grown your company from the ground up through the sheer force of your personality and salesmanship. But eventually you hit a ceiling and it’s so hard to do it all. Or maybe you have a B2B tech solution that could be a game changer in the market.. .if only the market knew. Whatever your story to date, we say bring it on.
So you want a steeper incline on your sales graphs and projections? What’s stopping you winning more business right now? If any of the following challenges sound familiar, we can help:
We’ll get under your brand’s bonnet, clarify what it stands for and help you broadcast it to the right parts of the world. From brand refresh to full rebrand, we’ll help you go to market with a strong positioning strategy, marketing communications, branding, super bespoke website, thought leadership content, advertising and promotion.
All clients have different objectives and individual circumstances. From strategising future success to generating leads or building up their brand’s recognition and reputation. Or something else. Regardless of the objectives, all clients will look for ROI and with Squaredot, the proof is in the pudding. Here’s our track record for recent work in numbers.
“I was absolutely thrilled with the new website and brand positioning that Squaredot delivered. I truly feel like this is going to change the game for ETU and bring us to the next level. We’re already making inroads into corporate America as we now have the marketing foundation and strategy in place that’s primed for growth. We simply could not have done this without Squaredot.”
"Squaredot took our senior leadership team on a journey of self discovery as we honed in on our brand positioning, marketing strategy, identity and place in the market. The resulting rebrand is enabling us to realise our vision for the company which is to create a global brand that will resonate with our target personas. Our brand awareness has grown exponentially and we are generating Marketing Qualified Leads that are a marketer's nirvana.”
You, and all your B2B tech peers, are helping grease the wheels and stoke the fires of the global economic recovery. We have B2B tech to thank for helping to open up remote working, collaboration, efficiencies at scale and industry for all. This makes us feel incredibly proud and fuels our passion for this sector. It’s not practical to thank you in person for playing your part, so we put this video together instead.
Our story is telling yours.
As a B2B marketing agency, that’s our remit, but just for this blog we’ll delve into the story behind the story and tell you a little about us. Specifically how we pivoted our position in the market and broadened out our service offering. Perhaps it might spark some ideas for your own brand.
Do brand guardians have the same consideration, planning and presentation for their brands’ digital homes? If an unexpected visitor shows up on your website homepage, how will they be greeted?
It feels petty discussing economics at a time when Covid 19 is indiscriminately rampaging through society. But we’re just a marketing agency, not front line heroes or scientists, so we’ll stick to what we know.
One day, it was business as usual, the next day, an existential threat started banging at our doorstep. For many B2B tech companies, you may have no reason to pivot your offering. But you will need to be sensitive in your messaging.