The forgotten B’s in B2B - Brand fame
On the contrary to the general belief, we think that there has never been a better time to inject imagination and creativity into your B2B brand building storytelling and seek fame.
Squaredot
Irish B2B tech
Squaredot
Dream big
Squaredot
Our services
Squaredot
The numbers
Squaredot
B2B love
Squaredot
B2B Insights
23
MQLs in 3 months
12
SQLs in 3 months
8
warm sales opportunities
“I was absolutely thrilled with the new website and brand positioning that Squaredot delivered. I truly feel like this is going to change the game for ETU and bring us to the next level. We’re already making inroads into corporate America as we now have the marketing foundation and strategy in place that’s primed for growth. We simply could not have done this without Squaredot.”
200%
increase in website traffic
quality of leads
improved quality of MQLs and SQLs
16x
more 'contact us' website enquires
"Squaredot took our senior leadership team on a journey of self discovery as we honed in on our brand positioning, marketing strategy, identity and place in the market. The resulting rebrand is enabling us to realise our vision for the company which is to create a global brand that will resonate with our target personas. Our brand awareness has grown exponentially and we are generating Marketing Qualified Leads that are a marketer's nirvana.”
Get all the results
B2B in lockdown #3: Where to redirect B2B marketing budgets?
Do brand guardians have the same consideration, planning and presentation for their brands’ digital homes? If an unexpected visitor shows up on your website homepage, how will they be greeted?
B2B in lockdown #2 - Stay safe and keep carrying on
It feels petty discussing economics at a time when Covid 19 is indiscriminately rampaging through society. But we’re just a marketing agency, not front line heroes or scientists, so we’ll stick to what we know.
B2B in lockdown #1: Should you be marketing at all?
One day, it was business as usual, the next day, an existential threat started banging at our doorstep. For many B2B tech companies, you may have no reason to pivot your offering. But you will need to be sensitive in your messaging.
What B2B brands could learn from Ferrari
Ferrari has recently been announced as the most valuable brand in the world for the second time by Brand Finance. And it got me thinking about what B2B marketers could learn from this Italian luxury sports car
There are no downsides to B2B brand fame
What does a cold and wet morning, nearly 80 of Ireland’s top B2B marketers and a panel of esteemed business leaders make? In one word (or hashtag) the answer is #GreatB2BMarketing
Growth is easy ......... right?
What do you get if you combine a room full of dynamic SaaS professionals, pizza, drinks and some excellent presentations on growth? The launch of SaaStock Local of course!
Learnings from some B2B greats
I attended B2B Ignite in London yesterday (“the world biggest B2B marketing learning and networking event” - their words) and there is a definite shift towards creativity, storytelling and being brave in B2B marketing.
Why brand building is critical for B2B technology companies
When you have a strong brand you have built trust in your market so layering lead generation campaigns on top of a strong brand has a great chance of success.
