At Squaredot, we believe in the power of brand storytelling. “Our story is telling yours” is the promise we make to our B2B Tech clients on their road to fame. And we need specialist B2B Tech writers to help pen those journeys.
You’ll need to be super savvy, versatile and have an in-depth immersive knowledge of the industry and speak to your audience as an insider, a confidante, or a smart friend.
As your own friends will testify, you’ll be a great listener and observer. When you interview clients, their customers and stakeholders, you’ll be able to understand their needs, empathise with their challenges and relate to their aspirations.
You’ll just ‘get it’.
And then you’ll write all about it.
You’ll write copy for websites, blogs, ebooks, whitepapers, social media or brand advertising... the canvas always changes but the brand personality and tone doesn’t. You’ll deliver that consistency and help our B2B tech clients gain renown, recognition and respect.
To that end your writing should sound like it was written by a human and for a human. You’ll understand how active sentence structures, shorter sentences and plainer English helps pack punch. It’s all too easy to get caught up in jargon, slang, abbreviations, stilted passive sentences and endless dullness - but you will cut through this clutter and translate complex tech-talk into clear, compelling copy that triggers actions.
Interested? Intrigued? Itching for more details?...
Everybody who went to school can write. But only the select few can tick these boxes:
You’ll get the opportunity to:
If you’ve been reading through this, nodding along and ticking off most of the boxes, then this is your chance to 'join the dots' and strut your stuff.
Fill in the blanks below with your CV and cover note and include links to work samples or your portfolio.
Hi Squaredot, I am the B2B Tech Writer you wish you hired years ago.