At Squaredot, we believe in the power of brand storytelling. “Our story is telling yours” is the promise we make to our B2B Tech clients on their road to fame. And we need specialist and experienced B2B strategic planners to help map, strategise and traverse those journeys.
The ideal candidate will enjoy the complexity of B2B tech models and mindsets. You’ll be a subject matter expert and have a portfolio of client work where you can demonstrate the fruits of your knowledge and expertise. Often working closely with clients, from the very first interaction, it is important to give them confidence in your capabilities, subject matter expertise and campaign plans.
You’ll have moved the needle for clients, positioned them as unique and impactful, helped establish brand purpose, values and personality. You’ll have one eye on business strategy and the other on marketing communications. From discovery sessions and stakeholder and client interviews to broader desk research, you’ll revel in the detail and abstract plans and strategies that will help clients conquer their markets.
Strategists are the foundation of any creative project, and provide the team with information gleaned from studying markets for relevant data. The ability to think beyond a project is also important, as strategist planners must establish where any plan will take a client.
You’ll be able to plot the charts, diagrams and quadrants that tell the story of the brand - where they are now relative to competition and plot the shift to a position where the brand has the best chance of differentiation and success.
Someone to take on the following responsibilities:
The right candidate will:
You’ll get the opportunity to:
If you’ve been ticking all those boxes above as you read through them and you’re still curious, intrigued and interested, then fill in the blanks below:
Hi Squaredot, I am the Strategic Planner (B2B) you wish you hired years ago.