--- title: B2B marketing examples | award winning | Squaredot marketing agency | Campaigns description: Campaigns | B2B marketing hall of fame. Campaigns and marketing content that hit the KPIs that matter, generated ROI, and in some cases won awards --- [![Squaredot-logo-navy](https://www.squaredot.agency/hs-fs/hubfs/1.%20Squaredot%20Website%202020%20-%20Assets/Squaredot-logo-navy.png?width=92&height=65&name=Squaredot-logo-navy.png)](https://www.squaredot.agency/) - [Work](https://www.squaredot.agency/our-work) - [Who We Are](https://www.squaredot.agency/who-we-are) - [What We Do](https://www.squaredot.agency/what-we-do) - [Resources](https://www.squaredot.agency/resources) - [Contact Us](https://www.squaredot.agency/contact-us) MENU - [Work](https://www.squaredot.agency/our-work) - [Who we are](https://www.squaredot.agency/who-we-are) - What we do - [All services](https://www.squaredot.agency/what-we-do) - [B2B marketing strategy](https://www.squaredot.agency/what-we-do/b2b-marketing-strategy) - [Branding](https://www.squaredot.agency/what-we-do/b2b-branding) - [Web and digital](https://www.squaredot.agency/what-we-do/b2b-websites) - [Content](https://www.squaredot.agency/what-we-do/b2b-content-marketing) - [Campaigns](https://www.squaredot.agency/what-we-do/b2b-campaigns) - [Promotion](https://www.squaredot.agency/what-we-do/b2b-promotion) - Who we help - [Irish b2b tech](https://www.squaredot.agency/scaling-b2b-technology-business) - [Multinational b2b tech](https://www.squaredot.agency/multinational-b2b-tech) - [Resources](https://www.squaredot.agency/resources) - [Contact us](https://www.squaredot.agency/contact-us) More on B2B marketing Let's get famous together Squaredot ![sq-logo](https://www.squaredot.agency/hubfs/Squaredot_2020_Theme/Panel%20Labels/sqOpnLogo.svg) Our work Squaredot ![sq-logo](https://www.squaredot.agency/hubfs/Squaredot_2020_Theme/Panel%20Labels/sqOpnLogo.svg) Work | Codec Squaredot ![sq-logo](https://www.squaredot.agency/hubfs/Squaredot_2020_Theme/Panel%20Labels/sqOpnLogo.svg) Work | Inpute Squaredot ![sq-logo](https://www.squaredot.agency/hubfs/Squaredot_2020_Theme/Panel%20Labels/sqOpnLogo.svg) Work | Triangle Squaredot ![sq-logo](https://www.squaredot.agency/hubfs/Squaredot_2020_Theme/Panel%20Labels/sqOpnLogo.svg) Work | Client Solutions Squaredot ![sq-logo](https://www.squaredot.agency/hubfs/Squaredot_2020_Theme/Panel%20Labels/sqOpnLogo.svg) Work | ETU Squaredot ![sq-logo](https://www.squaredot.agency/hubfs/Squaredot_2020_Theme/Panel%20Labels/sqOpnLogo.svg) Work | Arkphire Squaredot ![sq-logo](https://www.squaredot.agency/hubfs/Squaredot_2020_Theme/Panel%20Labels/sqOpnLogo.svg) Work | Origina Squaredot ![sq-logo](https://www.squaredot.agency/hubfs/Squaredot_2020_Theme/Panel%20Labels/sqOpnLogo.svg) Work | Travelport Squaredot ![sq-logo](https://www.squaredot.agency/hubfs/Squaredot_2020_Theme/Panel%20Labels/sqOpnLogo.svg) Awards # B2B marketing that delivers and makes a difference > “Squaredot delivered so much more than a brand slogan and a great website. They got under the hood of our organisation to help identify, clarify and celebrate our strengths as a predominant Irish tech partner to the country's largest companies. Their deep domain expertise in B2B tech branding and marketing meant they not only understood the business but also the challenges, the opportunities, the trends and most importantly the B2B buyer.” Brian McPartlin Head of Marketing, Client Solutions > “I was absolutely thrilled with the new website and brand positioning that Squaredot delivered. I truly feel like this is going to change the game for ETU and bring us to the next level. We’re already making inroads into corporate America as we now have the marketing foundation and strategy in place that’s primed for growth. We simply could not have done this without Squaredot” East Apthorp Head of Marketing, ETU > “Squaredot took our senior leadership team on a journey of self discovery as we honed in on our brand positioning, marketing strategy, identity and place in the market. The resulting rebrand work, new website, creative, positioning and content assets are enabling us to realise our vision for the company which is to create a global brand that will resonate with our target personas. Our brand awareness has grown exponentially and we are generating Marketing Qualified Leads (MQL’s) that are a marketers nirvana.” Aisling Bolger Head of Marketing, Arkphire > “We wanted a brand building campaign that would put us on the map, give the brand a warm personality, and get people talking about us. This campaign has achieved this and more. We have had an increase in conversations from events, people are asking us more educated questions, they are warmer leads! We have already doubled our overall traffic and tripled our returning visitors to the site.” Sinead Geraghty Marketing Director, Origina / ## B2B hall of fame - All - Web & digital - Campaigns - Content - Strategy - Branding - Promotion - ABM - Video [![B2B case study | OtterBox | Squaredot b2b marketing agency](https://www.squaredot.agency/hs-fs/hubfs/Case%20study%20files/OtterBox%20case%20study/Squaredot%20OtterBox%20case%20study.png?width=735&height=700&name=Squaredot%20OtterBox%20case%20study.png) ![circle](https://www.squaredot.agency/hs-fs/hubfs/Case%20study%20files/OtterBox%20case%20study/Otterbox%20thumbnail%20logo.png?width=260&height=260&name=Otterbox%20thumbnail%20logo.png)](https://www.squaredot.agency/our-work/otterbox) ## [OtterBox](https://www.squaredot.agency/our-work/otterbox) [Promotion](https://www.squaredot.agency/our-work/tag/promotion) [Strategy](https://www.squaredot.agency/our-work/tag/strategy) [Video](https://www.squaredot.agency/our-work/tag/video) [Web & digital](https://www.squaredot.agency/our-work/tag/web-digital) [Campaigns](https://www.squaredot.agency/our-work/tag/campaigns) Building B2B fame for OtterBox in Europe [View project](https://www.squaredot.agency/our-work/otterbox) [![](https://www.squaredot.agency/hs-fs/hubfs/CS_ipad-min.png?width=735&height=700&name=CS_ipad-min.png) ![circle](https://www.squaredot.agency/hs-fs/hubfs/Case%20study%20files/Client%20Solutions%20case%20study%20images/CS-logo.png?width=260&height=260&name=CS-logo.png)](https://www.squaredot.agency/our-work/client-solutions) ## [Client Solutions](https://www.squaredot.agency/our-work/client-solutions) [Content](https://www.squaredot.agency/our-work/tag/content) [Strategy](https://www.squaredot.agency/our-work/tag/strategy) [ABM](https://www.squaredot.agency/our-work/tag/abm) [Web & digital](https://www.squaredot.agency/our-work/tag/web-digital) [Campaigns](https://www.squaredot.agency/our-work/tag/campaigns) [Branding](https://www.squaredot.agency/our-work/tag/branding) Unifying the 5 Practices of an enterprise technology partner into one coherent brand [View project](https://www.squaredot.agency/our-work/client-solutions) [![](https://www.squaredot.agency/hs-fs/hubfs/Squaredot_2020_Theme/images/etu_ipad-min.png?width=735&height=700&name=etu_ipad-min.png) ![circle](https://www.squaredot.agency/hs-fs/hubfs/Squaredot_2020_Theme/client%20logos/etu-logo-round.png?width=260&height=260&name=etu-logo-round.png)](https://www.squaredot.agency/our-work/etu) ## [ETU](https://www.squaredot.agency/our-work/etu) [Content](https://www.squaredot.agency/our-work/tag/content) [Strategy](https://www.squaredot.agency/our-work/tag/strategy) [ABM](https://www.squaredot.agency/our-work/tag/abm) [Web & digital](https://www.squaredot.agency/our-work/tag/web-digital) [Campaigns](https://www.squaredot.agency/our-work/tag/campaigns) [Branding](https://www.squaredot.agency/our-work/tag/branding) Transforming a B2B enterprise technology brand and making behavioural learning famous across corporate America. [View project](https://www.squaredot.agency/our-work/etu) [![Arkphire Work - iPad](https://www.squaredot.agency/hs-fs/hubfs/Squaredot_2020_Theme/images/arkphire_ipad-min.png?width=735&height=700&name=arkphire_ipad-min.png) ![circle](https://www.squaredot.agency/hs-fs/hubfs/Squaredot_2020_Theme/client%20logos/arkphire-logo-round.png?width=260&height=260&name=arkphire-logo-round.png)](https://www.squaredot.agency/our-work/arkphire) ## [Arkphire](https://www.squaredot.agency/our-work/arkphire) [Content](https://www.squaredot.agency/our-work/tag/content) [Strategy](https://www.squaredot.agency/our-work/tag/strategy) [Web & digital](https://www.squaredot.agency/our-work/tag/web-digital) [Campaigns](https://www.squaredot.agency/our-work/tag/campaigns) [Branding](https://www.squaredot.agency/our-work/tag/branding) Making a fast growing IT brand famous in all the right circles from Silicon Valley to Dublin’s Silicon Docks. [View project](https://www.squaredot.agency/our-work/arkphire) [![Origina Work - iPad](https://www.squaredot.agency/hs-fs/hubfs/Squaredot_2020_Theme/images/origina_ipad-min.png?width=735&height=700&name=origina_ipad-min.png) ![circle](https://www.squaredot.agency/hs-fs/hubfs/Squaredot_2020_Theme/client%20logos/origina-logo-round.png?width=260&height=260&name=origina-logo-round.png)](https://www.squaredot.agency/our-work/origina) ## [Origina](https://www.squaredot.agency/our-work/origina) [Content](https://www.squaredot.agency/our-work/tag/content) [Campaigns](https://www.squaredot.agency/our-work/tag/campaigns) A David vs Goliath brand building story where we helped a third party IBM support brand take on the mighty IBM. And win. [View project](https://www.squaredot.agency/our-work/origina) [![Travelport Work - iPad](https://www.squaredot.agency/hs-fs/hubfs/Squaredot_2020_Theme/images/travelport_ipad-min.png?width=735&height=700&name=travelport_ipad-min.png) ![circle](https://www.squaredot.agency/hs-fs/hubfs/Squaredot_2020_Theme/client%20logos/travelport-logo-round.png?width=260&height=260&name=travelport-logo-round.png)](https://www.squaredot.agency/our-work/travelport-digital) ## [Travelport](https://www.squaredot.agency/our-work/travelport-digital) [Content](https://www.squaredot.agency/our-work/tag/content) [Promotion](https://www.squaredot.agency/our-work/tag/promotion) [Web & digital](https://www.squaredot.agency/our-work/tag/web-digital) [Campaigns](https://www.squaredot.agency/our-work/tag/campaigns) Generating buckets of leads and sales opportunities for a global travel brand through an immersive, multimedia, thought leadership campaign [View project](https://www.squaredot.agency/our-work/travelport-digital) [![Deanta Work - iPad](https://www.squaredot.agency/hs-fs/hubfs/Squaredot_2020_Theme/images/deanta_ipad-min.png?width=735&height=700&name=deanta_ipad-min.png) ![circle](https://www.squaredot.agency/hs-fs/hubfs/Squaredot_2020_Theme/client%20logos/deanta-logo-round.png?width=260&height=260&name=deanta-logo-round.png)](https://www.squaredot.agency/our-work/deanta-global) ## [Deanta](https://www.squaredot.agency/our-work/deanta-global) [Content](https://www.squaredot.agency/our-work/tag/content) [Promotion](https://www.squaredot.agency/our-work/tag/promotion) [Campaigns](https://www.squaredot.agency/our-work/tag/campaigns) Helping a book publishing tech and services provider make waves across both sides of the Atlantic [View project](https://www.squaredot.agency/our-work/deanta-global) [![B2B case study | Intact Software | Squaredot marketing agency](https://www.squaredot.agency/hs-fs/hubfs/Case%20study%20images/intact-case-study-featured.png?width=735&height=700&name=intact-case-study-featured.png) ![circle](https://www.squaredot.agency/hs-fs/hubfs/Squaredot_2020_Theme/client%20logos/intact-logo-round.png?width=260&height=260&name=intact-logo-round.png)](https://www.squaredot.agency/our-work/intact-software) ## [Intact Software](https://www.squaredot.agency/our-work/intact-software) [Content](https://www.squaredot.agency/our-work/tag/content) [Promotion](https://www.squaredot.agency/our-work/tag/promotion) [Web & digital](https://www.squaredot.agency/our-work/tag/web-digital) [Campaigns](https://www.squaredot.agency/our-work/tag/campaigns) Rising up Google’s search results through clever SEO strategy and implementation while competing against the likes of Salesforce & SAP on a budget [View project](https://www.squaredot.agency/our-work/intact-software) ## Award season highlights ![Spiders Winners Award Badges 2022 - Best B2B](https://www.squaredot.agency/hubfs/Spiders%20Winners%20Award%20Badges%202022%20-%20Best%20B2B.png) ![AIM22-Shortlist-Logo](https://www.squaredot.agency/hubfs/AIM22-Shortlist-Logo.png) ![DMA 2021 Winner](https://www.squaredot.agency/hubfs/DMA-2021_Winner-MPU_1200x350%20(1).png) ![Best B2B WINNERS award](https://www.squaredot.agency/hubfs/Best%20B2B%20WINNERS%20award.png) ![DMA-Best-agency-2019](https://www.squaredot.agency/hubfs/DMA-Best-agency-2019.png) ## [Brand positioning: the lesser known B2B superpower](https://www.squaredot.agency/resources/b2b-brand-positioning-ebook) Brand positioning Brand building Discover why brand positioning could be your B2B tech brand’s superpower that helps you stand out and get noticed. [Learn more in our free ebook](https://www.squaredot.agency/resources/b2b-brand-positioning-ebook) ![](https://www.squaredot.agency/hubfs/blog-img-bottom.png) ## Let´s get famous & grow together [Follow us on LinkedIn](https://www.linkedin.com/company/squaredot-agency/) [Follow us on Twitter](https://twitter.com/squaredotagency) [Follow us on Facebook](https://www.facebook.com/squaredotagency/) [Follow us on Instagram](https://www.instagram.com/squaredot.agency/) [Follow us on Youtube](https://www.youtube.com/@Squaredotagency) You want boardrooms talking about your B2B brand, right? So get in touch, our story is telling yours. 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