Getting to the heart of the matter

Irish B2B Digital Marketing Survey 2020

Irish B2B marketers have spoken. We’ve taken notes and compiled the results. Discover how your strategies, tools and tactics compare to your peers.

Download the survey

Some Key Findings

66%

of Irish B2B marketers claim brand building is their number one priority

Some Key Findings

55%

of Irish B2B marketers rate branding as important for lead acquisition

Some Key Findings

42%

of Irish B2B Marketers don't document their content marketing strategy

Some Key Findings

60%

of Irish B2B marketers don't map customer journeys

Some Key Findings

43%

of Irish B2B marketers are using little to no automation

Survey launch panelists

Irish B2B Digital Marketing Survey 2020

Irish B2B marketers have spoken. We’ve taken notes and compiled the results. Discover how your strategies, tools and tactics compare to your peers.

Download the survey

Some Key Findings

66%

of Irish B2B marketers claim brand building is their number one priority

Some Key Findings

55%

of Irish B2B marketers rate branding as important for lead acquisition

Some Key Findings

42%

of Irish B2B Marketers don't document their content marketing strategy

Some Key Findings

60%

of Irish B2B marketers don't map customer journeys

Some Key Findings

43%

of Irish B2B marketers are using little to no automation

Expert Insights

We invited the Irish B2B community and noted industry experts to the Dean Hotel for the launch of the survey to discuss the results. Their insights will prove invaluable to anybody formulating their marketing plans for the year ahead. Scroll down to watch the session.