Some Key Findings
66%

of Irish B2B marketers claim brand building is their number one priority
Some Key Findings
55%

of Irish B2B marketers rate branding as important for lead acquisition
Some Key Findings
42%

of Irish B2B Marketers don't document their content marketing strategy
Some Key Findings
60%

of Irish B2B marketers don't map customer journeys
Some Key Findings
43%

of Irish B2B marketers are using little to no automation